Category: Marketing How-To

Abercrombie & Fitch’s Marketing Strategy, Rebrand and Digital Rebirth

Maeve Billings April 23, 2025

How Abercrombie and Fitch Revived Its Brand Through Modern Marketing With our focus on trends shaping modern retail, CommerceNext brings together the most forward-thinking strategies in digital marketing and ecommerce. One standout forward-thinker is Abercrombie & Fitch (A&F); once known for its exclusive, image-driven marketing, A&F has transformed into a modern retailer celebrated for inclusivity, digital innovation and customer-centric strategies. Want more insights like this? Register now for the CommerceNext Growth Show, where 2700+ industry leaders will come together to share real-world strategies for building modern, resilient brands. A&F’s Marketing Evolution: A Timeline Embracing Inclusivity and Diversity A&F has made significant strides in

From AI to Impact: The Trends Shaping Marketing in the CPG Industry

Corey Peters April 16, 2025

How Unilever, Red Bull & PepsiCo Are Redefining CPG Marketing At CommerceNext, we’re always tracking the breakthrough strategies redefining retail marketing. From AI-driven personalization and community-first branding to purpose-led sustainability, today’s most impactful trends change how CPG brands connect with consumers. We’ll unpack what’s driving these shifts—and highlight the trailblazing brands setting the standard. Ready to go deeper? Don’t miss the 2025 CommerceNext Growth Show—register now to be part of the conversation. Unilever’s AI-Powered Personalization at Scale Using real-time consumer time data, CPG brands are leveraging AI and machine learning to personalize marketing messages, product recommendations and even product development, based on real-time

What Beauty Brands Can Learn from Glossier’s Ambassador Program

Katja Teichmann March 28, 2025

How Glossier Built Its Ambassador Influencer Program At CommerceNext, we notice when a brand excels in influencer marketing, and Glossier’s program is one of the best. Glossier’s community-first model was built on authenticity, real customer feedback and thoughtful, selective partnerships. We’ll share how they did it so you can build your own strong ambassador program. And don’t forget to register for the 2025 CommerceNext Growth Show to learn from more retail industry leaders. Turning Customers into Ambassadors with the Generation Glossier Affiliate Program Glossier designed its Affiliate Program, Generation Glossier, to build a community, amplify real customers and strengthen brand loyalty. The option

How Big Data in Retail Is Transforming the Industry

Vanessa Dang March 27, 2025

How Big Data in Retail Is Transforming the Industry CommerceNext gathers insights from top retail leaders each year, giving us a front-row seat to how tech is shaping the industry. Big data is no longer a competitive advantage; it is the foundation of modern retail. AI-driven analytics power personalization, while real-time inventory management cuts costs and boosts efficiency. This article covers key implementation challenges and winning strategies from leading brands. Big Data Means Faster Decision-Making for Retailers By automating data analysis and leveraging new technology, retailers can make faster, smarter decisions that optimize inventory, personalize marketing and enhance customer experiences. Quantum computing,

Two attendees at CommerceNext sit and chat with each other.

How to Network Effectively at Your Next In-Person Conference

Corey Peters March 21, 2025

10 Proven Tips for How to Network at a Conference As a premier event for retail and ecommerce leaders, CommerceNext brings together top executives, innovative brands and industry experts, creating the perfect environment for networking. To make the most of your experience, follow these proven networking tips and put them to the test at the 2025 CommerceNext Growth Show in NYC this June. Mastering Conference Networking: Pre-Event Prep Plan Your Days to Meet the Right People Define your goals before the conference. Are you looking for a mentor, job opportunities or industry insights? This helps you focus on the right conversations and events.

Mother’s Day Marketing: Key Trends for Retailers

Sofiia Tarasiuk March 19, 2025

Mother’s Day presents a valuable opportunity for brands to connect with over 86 million mothers across the United States. Consumers are expected to spend an average of $254.04 on gifts and celebrations, totaling $33.5 billion in sales. With spending at near-record levels, brands must align their campaigns with emerging consumer trends to maximize engagement and sales. The Power of Customer-Centric Storytelling Storytelling remains a key driver of emotional engagement during holidays like Mother’s Day. Shoppers want gifts that create a personal connection which makes user-generated content and real-life stories essential for brands looking to make an impact. A study by Mountain Research highlights

The 10 Best Ecommerce Conferences 2025

Corey Peters March 13, 2025

Top Ecommerce Conferences to Attend in 2025 CommerceNext brings together top retail and DTC brands each year at the CommerceNext Growth Show. CommerceNext is the ecommerce conference of the year to take your growth potential to the next level. But if you can’t make it to the 2025 CommerceNext Growth Show, here are other top conferences with great opportunities for networking, learning and growth. Don’t miss the chance to connect with top retail and ecommerce leaders at the 2025 CommerceNext Growth Show, happening June 24-26 in New York City. With 2,700+ attendees, 150+ expert speakers and unparalleled networking opportunities—you’ll gain actionable insights to

2025’s Best Retail Conferences for Decision-Makers

Corey Peters March 7, 2025

Must-Attend Retail Conferences in 2025 The 2025 CommerceNext Growth Show is the must-attend event for retail leaders seeking unparalleled opportunities to learn, network and drive growth. But if you can’t make it, we’ve curated a list of other top retail conferences in 2025—handpicked to provide valuable insights that can help you achieve your business goals. As you plan your conference strategy for 2025, remember that these events are more than just learning opportunities—they’re platforms for professional growth. To maximize your experience, research each event thoroughly, set clear goals and prioritize networking. Don’t miss the chance to attend the 2025 CommerceNext Growth Show, one

How Airbnb’s Marketing Strategies Make Them More Than Just a Travel Disruptor

Corey Peters March 7, 2025

Airbnb’s Marketing Strategies for Success Airbnb revolutionized the travel and hospitality industry by shaking up traditional hotels and vacation rentals. Today, it continues to push boundaries with innovative marketing strategies, deep community engagement and groundbreaking campaigns. Let’s explore the top strategies driving its success. Plus, learn more about the marketing strategies of top brands—register for the 2025 CommerceNext Growth Show in NYC! Engaging Social Media & Influencer Strategies Airbnb taps into social media trends and influencer power to engage with a diverse audience, particularly younger travelers. Their TikTok presence is filled with travel hacks, behind-the-scenes content and immersive experiences that inspire travel. Airbnb

5 Cutting-Edge Technology Trends in Retail

The Top 5 Emerging Technologies in Retail

Vanessa Dang March 5, 2025

Keeping up with retail technology trends means learning what’s working today and adapting it to your brand. At CommerceNext, we learn from hundreds of retail brands each year, and we’ve identified five emerging technologies reshaping retail for 2025. Here’s how to integrate them into your business. Sustainability-Focused Retail Technology Sustainability continues to be a priority, pushing brands to partner with new technology in retail and develop global impact programs. Patagonia’s “Worn Wear” initiative promotes sustainability by letting customers trade used gear for credit. Similar campaigns include Lululemon’s “Like New,” The North Face’s “Clothes The Loop” and REI’s “Used Gear.” Startup Trashie offers

Category: Marketing How-To

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