Category: Marketing How-To

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What Beauty Brands Can Learn from Glossier’s Ambassador Program

How Glossier Built Its Ambassador Influencer Program At CommerceNext, we notice when a brand excels in influencer marketing, and Glossier’s program is one of the best. Glossier’s community-first model was built on authenticity, real customer feedback and thoughtful, selective partnerships. We’ll share how they did it so you can build your own strong ambassador program. And don’t forget to register for the 2025 CommerceNext Growth Show to learn from more retail industry leaders. Turning Customers into Ambassadors with the Generation Glossier Affiliate Program Glossier designed its Affiliate Program, Generation Glossier, to build a community, amplify real customers and strengthen brand loyalty. The option

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How Big Data in Retail Is Transforming the Industry

How Big Data in Retail Is Transforming the Industry CommerceNext gathers insights from top retail leaders each year, giving us a front-row seat to how tech is shaping the industry. Big data is no longer a competitive advantage; it is the foundation of modern retail. AI-driven analytics power personalization, while real-time inventory management cuts costs and boosts efficiency. This article covers key implementation challenges and winning strategies from leading brands.   Big Data Means Faster Decision-Making for Retailers By automating data analysis and leveraging new technology, retailers can make faster, smarter decisions that optimize inventory, personalize marketing and enhance customer experiences. Quantum computing,

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How to Network Effectively at Your Next In-Person Conference

10 Proven Tips for How to Network at a Conference As a premier event for retail and ecommerce leaders, CommerceNext brings together top executives, innovative brands and industry experts, creating the perfect environment for networking. To make the most of your experience, follow these proven networking tips and put them to the test at the 2025 CommerceNext Growth Show in NYC this June. Mastering Conference Networking: Pre-Event Prep  Plan Your Days to Meet the Right People Define your goals before the conference. Are you looking for a mentor, job opportunities or industry insights? This helps you focus on the right conversations and events.

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Mother’s Day Marketing: Key Trends for Retailers

Mother’s Day presents a valuable opportunity for brands to connect with over 86 million mothers across the United States. Consumers are expected to spend an average of $254.04 on gifts and celebrations, totaling $33.5 billion in sales. With spending at near-record levels, brands must align their campaigns with emerging consumer trends to maximize engagement and sales. The Power of Customer-Centric Storytelling Storytelling remains a key driver of emotional engagement during holidays like Mother’s Day. Shoppers want gifts that create a personal connection which makes user-generated content and real-life stories essential for brands looking to make an impact. A study by Mountain Research highlights

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CommerceNext Growth Show

The 10 Best Ecommerce Conferences 2025

Top Ecommerce Conferences to Attend in 2025 CommerceNext brings together top retail and DTC brands each year at the CommerceNext Growth Show. CommerceNext is the ecommerce conference of the year to take your growth potential to the next level. But if you can’t make it to the 2025 CommerceNext Growth Show, here are other top conferences with great opportunities for networking, learning and growth.  Don’t miss the chance to connect with top retail and ecommerce leaders at the 2025 CommerceNext Growth Show, happening June 24-26 in New York City. With 2,700+ attendees, 150+ expert speakers and unparalleled networking opportunities—you’ll gain actionable insights to

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CommerceNext Growth Show

2025’s Best Retail Conferences for Decision-Makers

Must-Attend Retail Conferences in 2025 The 2025 CommerceNext Growth Show is the must-attend event for retail leaders seeking unparalleled opportunities to learn, network and drive growth. But if you can’t make it, we’ve curated a list of other top retail conferences in 2025—handpicked to provide valuable insights that can help you achieve your business goals. As you plan your conference strategy for 2025, remember that these events are more than just learning opportunities—they’re platforms for professional growth. To maximize your experience, research each event thoroughly, set clear goals and prioritize networking.  Don’t miss the chance to attend the 2025 CommerceNext Growth Show, one

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How Airbnb’s Marketing Strategies Make Them More Than Just a Travel Disruptor

Airbnb’s Marketing Strategies for Success Airbnb revolutionized the travel and hospitality industry by shaking up traditional hotels and vacation rentals. Today, it continues to push boundaries with innovative marketing strategies, deep community engagement and groundbreaking campaigns. Let’s explore the top strategies driving its success. Plus, learn more about the marketing strategies of top brands—register for the 2025 CommerceNext Growth Show in NYC! Engaging Social Media & Influencer Strategies Airbnb taps into social media trends and influencer power to engage with a diverse audience, particularly younger travelers. Their TikTok presence is filled with travel hacks, behind-the-scenes content and immersive experiences that inspire travel. Airbnb

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5 Cutting-Edge Technology Trends in Retail

The Top 5 Emerging Technologies in Retail

Keeping up with retail technology trends means learning what’s working today and adapting it to your brand. At CommerceNext, we learn from hundreds of retail brands each year, and we’ve identified five emerging technologies reshaping retail for 2025. Here’s how to integrate them into your business.   Sustainability-Focused Retail Technology  Sustainability continues to be a priority, pushing brands to partner with new technology in retail and develop global impact programs. Patagonia’s “Worn Wear” initiative promotes sustainability by letting customers trade used gear for credit. Similar campaigns include Lululemon’s “Like New,” The North Face’s “Clothes The Loop” and REI’s “Used Gear.” Startup Trashie offers

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Four women International Women's Day

International Women’s Day: Honoring Iconic Women In our Retail Community

Happy Women’s History Month! To celebrate, we asked a few female leaders in our community to share career advice or marketing tips to help pave the way for future leaders in the retail industry.     Kacey Sharrett, Former Head of DTC, GoPro “Life is too short to hate your job and burnout is rarely caused by just working long hours. Burnout is caused by working on goals that you don’t believe in for people that don’t treat you right. Know how to identify both and take another path before you have any regrets. Retail is tough enough as it is.”    

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Sustainability

5 Ways Businesses Can Prioritize Sustainability in 2025

While Earth Day brings our environmental responsibilities into sharp focus, the truth is that sustainability demands brands’ attention every day. From sourcing to packaging to managing logistics, the aim is clear: build an ecosystem that’s beneficial for the planet, profitable for businesses and positive for consumers. A 2023 report by ThredUp found that 78% of consumers prefer to buy from brands that are transparent about sustainability efforts. This means sustainability is no longer a niche concern—it’s an expectation.  So, ready to get your green on? Let’s dive into 5 ideas to steer your business towards a greener future. 1. Eco-Friendly Packaging Solutions Transitioning

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Important Notice: Avoid Unauthorized Housing Providers

Connections Housing is the exclusive housing partner for CommerceNext and the only trusted source for booking accommodations for our event. Be cautious of third-party companies posing as official housing providers. These entities may attempt to mislead you into booking through them, often resulting in non-refundable deposits or invalid reservations that we cannot assist with.

To ensure a secure and seamless booking experience, always reserve your accommodations directly with Connections Housing. If you are approached by anyone claiming to offer housing for CommerceNext outside of Connections Housing, please report this immediately to commercenext@connectionshousing.com.

For assistance or questions, you can contact the Connections Housing team at commercenext@connectionshousing.com or by phone at 725.201.7302.