COVID-19

SocialCode weighs in on consumer trends in the wake of COVID-19, and digital marketing strategies that brands need to adapt to as states and commerce open up. This set of analysis is based on performance data, evolving strategies and industry research outlining key trends, platform responses and effective brand strategies since the start of the pandemic.

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Photo by Claudia Soraya on Unsplash

For the past six weeks, CommerceNext has tracked the effects of the COVID-19 pandemic on retail and ecommerce. Last week, we completed our third community-wide survey tracking the impact of COVID-19 from March 29th-April 11th, benchmarking sales and ecommerce traffic results against our first and second survey results. In our third survey, we added a few new questions on business continuity and longer-term trends.

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