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5 Hot Topics to Expect at the 2024 CommerceNext Growth Show

On June 11-13th in NYC, the 2024 CommerceNext Growth Show will delve into some of the hottest topics in the changing landscape of ecommerce and retail. Here is a taste of what you can expect! Key takeaways: Retailers are using generative AI for personalized experiences and marketing success. Navigate rising costs with new channel strategies and tools for effective customer retention. Learn data-driven strategies for seamless online-to-in-store transitions and enhanced customer experiences. Adapt loyalty programs to changing customer expectations and foster brand loyalty. Focus on easy-to-navigate digital experiences with the help of search, personalization, and generative AI. Generative AI and Success Use Cases:

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Love In The Air: Valentine’s Day Marketing Tips

Valentine’s Day is a golden opportunity for brands to connect with their audience in meaningful, creative and impactful ways. With consumer spending on Valentine’s Day reaching significant levels year after year, it remains a key moment for retailers and DTC brands to boost sales, enhance brand loyalty and engage with customers. According to Capital One Shopping, U.S. consumer spending on Valentine’s Day was projected to reach $26.6 billion, underscoring the importance of this holiday for ecommerce and retail businesses. To help your brand stand out, we’ve compiled actionable insights and strategies from some of the most creative and effective Valentine’s Day campaigns. Read

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BNPL in Ecommerce: Watch Out for These 3 Factors

Key Takeaways: BNPL is now a preferred payment method for Millennials and Gen Z. Choose a provider you trust and that integrates well with your POS system. Understand regional regulations and establish transparent relationships with BNPL providers to avoid problems. Regularly assess BNPL’s impact on customer satisfaction, cart abandonment rates and average order value (AOV) so you can adapt your strategy if needed. BNPL as the Primary Payment Method for Millenials and Gen Z During this year’s Black Friday/Cyber Monday shopping frenzy, Adobe’s findings indicate a substantial 17% year-over-year increase in spending through BNPL platforms. Evidently, BNPL is no longer just an alternative;

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omnichannel retail trends

Retail Omnichannel Strategy: How to Meet Multi-Channel Demands

Retail is evolving everyday. Today, it is now a dynamic blend of online and offline experiences, driven by evolving consumer behaviors and technological advancements. Employing omnichannel strategies will help you stay ahead of the curve, so read on for how your brand can meet multi-channel demands. Key Takeaways: Shopping behavior now revolves around an omnichannel experience, blending online and offline seamlessly. Researching, integrating data, optimizing touchpoints and personalizing experiences are crucial for effective omnichannel strategies. Throughout all phases of creating an omnichannel experience, successful retail brands prioritize a customer-centric approach over a channel-centric one. The evolving landscape includes following emerging omnichannel trends such

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How Personalized Content Helps Create Exceptional Commerce Experiences at Scale

With the abundance of data at our fingertips and the power of AI-driven solutions, retailers have the unique opportunity to provide customers with tailored shopping experiences. To shed light on this topic, a recent panel discussion featured experts from the field who shared their valuable insights and strategies for successful ecommerce personalization. SPEAKERS: Sabrina Cherubini, SVP Brand & Digital Marketing, Hanky Panky Sunil Kaki, frmr Chief Marketing Officer, FIGS Theresa Cowing, VP, e-Commerce, Tarte Kerrigan Baron, Sr. Technical Director, MACH & Composable Technologies, Kin + Carta Christine Masters, Senior Product Manager, Emerging Products, Contentstack Watch the replay below or read on for the

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Mastering Post-Purchase Satisfaction During the Holiday Season

To ensure your success during peak holiday season, retailers must fine-tune every aspect of their post-purchase and returns process, optimizing it for the best results. According to a recent report by Accenture, 91% of consumers are more likely to choose brands that offer relevant offers and recommendations. This extends to the delivery of personalized post-purchase and returns experiences. What We Learned: Throughout our conversation with Rick Egan (Bed, Bath & Beyond), Colleen Waters (Steve Madden), and Sowmya Murthy (parcelLab), we learned various strategies and insights related to post-purchase experiences and returns management, particularly with the peak holiday shopping season approaching. The panelists shared

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amazon listing optimization

Amazon Listings Unleashed: 6 Secrets to Achieving Peak Visibility

Amazon isn’t just a platform; it’s a digital marketplace powerhouse where the right strategies can propel your products to the forefront. Here are six secrets to unlock peak visibility and skyrocket your sales: Understanding Amazon SEO  Mastering Title Creations Strategic Keywords Crafting Compelling Descriptions Prioritizing Customer Reviews and FAQs Implementing Compelling Visuals 1. Understand Amazon SEO Fundamentals Amazon SEO is the unsung hero that can elevate your product rankings, driving traffic, boosting visibility and ultimately increasing conversion rates. In a landscape where 63% of online shoppers initiate their product searches on Amazon, navigating the A10 algorithm is crucial.  The A10 algorithm, succeeding the

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Retail IT

Retail IT, Innovation and Omnichannel Insights with Adorama’s CTO

It’s a busy world out there for the IT professionals in retail. Between rapidly developing technologies and economic challenges, they’ve got their hands full. Here to talk about the current state of IT, innovation and omnichannel strategies is Hani Batla, CIO/CTO at Adorama. As one of the largest specialty retailers for consumer electronics and professional audio reading photography, Adorama has been through some exciting adaptations and developments over the last few years. Read on for the full interview with Batla, as we discuss key challenges, technological trends, the integration of ecommerce and physical retail and more. Katja Teichmann: What are one or two

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cyber 5 week

Elevate Your Cyber 5 Strategy: Lessons from Innovative Campaigns

As the Cyber 5 frenzy approaches, retail brands are gearing up to seize the opportunity of this monumental shopping week. Global online sales for Cyber Week in 2022 reached an astounding $281 billion, cementing its status as an international event that warrants the attention of marketers worldwide. With consumers spending 4% more online than the previous year, totaling $35.27 billion in the U.S. alone, the stakes have never been higher. Let’s explore strategies that not only drive revenue but also resonate with consumers on a deeper level. Authenticity and Values: Davines’ Green Friday In today’s consumer landscape, authenticity is paramount. Consumers gravitate towards

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conversational AI revolution

Precision and Personalization: The Future of Chatbots with Conversational AI

Conversational AI has emerged as a game-changer in the realm of customer engagement. During the CommerceNext 2023 Ecommerce Growth Show, Christian Ward, Chief Data Officer at Yext, shed light on how conversational AI is unlocking the full potential of chatbots, transforming the customer experience and optimizing business operations. In this blog, we’ll delve into the key insights from the session, providing actionable takeaways for marketers looking to leverage conversational AI effectively. https://youtu.be/Qf6hntqtV6U?si=p_DoiclM6Ye1WHvk The Evolution of Conversational AI Until recently, the internet primarily answered the questions of who, what, where and when. However, with the advent of artificial intelligence, we’re now equipped to tackle

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Important Notice: Avoid Unauthorized Housing Providers

Connections Housing is the exclusive housing partner for CommerceNext and the only trusted source for booking accommodations for our event. Be cautious of third-party companies posing as official housing providers. These entities may attempt to mislead you into booking through them, often resulting in non-refundable deposits or invalid reservations that we cannot assist with.

To ensure a secure and seamless booking experience, always reserve your accommodations directly with Connections Housing. If you are approached by anyone claiming to offer housing for CommerceNext outside of Connections Housing, please report this immediately to commercenext@connectionshousing.com.

For assistance or questions, you can contact the Connections Housing team at commercenext@connectionshousing.com or by phone at 725.201.7302.