Commerce Next Blog: Learn Customer Acquisition from the Experts

3 Reasons Why You Should Attend the 2023 Ecommerce Growth Show

Maeve Billings January 6, 2023

CommerceNext is the leading community, event series and conference for marketing and ecommerce leaders at retail and DTC brands. Our ecommerce conference will bring top industry innovators and leading marketers together in the heart of commerce on June 20-21 at the New York Hilton Midtown to share best practices for ecommerce growth. At the 2023 CommerceNext ecommerce conference you can expect: Industry-Leading Speakers Ample Opportunities to Network A Content-First Approach Read on to explore a taste of what CommerceNext has to offer at this year’s Ecommerce Growth Show! Listen to 120+ Industry-Leading Speakers At the 2023 CommerceNext ecommerce conference, we plan on

Cyber Week Recap: Lessons Learned and Advice for 2023

Maeve Billings December 21, 2022

Given this unusual and unpredictable holiday season, it will be difficult to benchmark success this year. During the most recent CN webinar, we asked Jason “Retail Geek” Goldberg from Publicis to share his analysis on Cyber 5 Weekend aggregate sales data, the issues shaping Holiday ‘22 and what’s in store for 2023. In addition, a panel of senior-level executives from Abercrombie & Fitch, Savage X Fenty by Rihanna, commercetools and Avensia discussed lessons learned and offered advice for what’s ahead. WHAT WE LEARNED: It is crucial to stay focused on controlling the controllable. More and more brands continue to make large investments in

Top 5 Happenings at the NRF Big Show

Rachel Reardon December 19, 2022

The NRF Big Show is one of the biggest events for the retail community, and it’s back in 2023. Over the course of three days, attendees will have access to 175+ sessions, 350+ speakers and 800+ exhibitors. It is sure to be an amazing experience for networking and learning the newest trends in the retail industry. In case you’re not sure what to take advantage of at the NRF Big Show, we rounded up the five key happenings we think you should look out for to optimize your experience! 1. Consumer Product Showcase NRF’s Consumer Product Showcase is a new event that will

The Vision Behind CommerceNext 2023: The Ecommerce Growth Show

Hot Topics for CommerceNext 2023: The Ecommerce Growth Show

Maeve Billings December 15, 2022

CommerceNext 2023: The Ecommerce Growth Show is returning to the heart of commerce on June 20-21, 2023 at the New York Hilton Midtown. This year’s ecommerce conference is set to be our biggest event yet, so we are taking you behind the scenes of the programming and giving you a sneak peek of what to expect. In order to collect the most important themes and topics for CN 2023, CommerceNext’s new Chief Content Officer, Jill Dvorak joined forces with CommerceNext Co-Founders Veronika Sonsev, Scott Silverman and Allan Dick. Jill joined CommerceNext in early December 2022 from NRF where she ran content programming. Before

Emerging Ecommerce Trends that Led 2022

Rachel Reardon December 13, 2022

This past year has been a whirlwind of adjusting to different economic conditions and changing marketing strategies in a post-pandemic world. At our CommerceNext 2022 conference, top retailers and brands shared the strategies that they developed to conquer the challenges that 2022 brought. Read on for the rundown on the emerging ecommerce trends of 2022 from Jenni Kayne, GoPuff and Qurate Retail Group. 1. Scaling Content for Social Media Content is the atomic unit, according to Emily Hickey, who runs Chief Detective and produces advertising for Jenni Kayne. At our 2022 summit, she and Alexia Ritacco, CMO of Jenni Kayne, explained how their

Recession Proof Marketing Strategies: Tips from the 2022 CommerceNext Ecommerce Conference

Maeve Billings December 13, 2022

The looming recession and the overall current macroeconomic state of the United States economy has frightened every business. Budget cuts are necessary during a recession, and more often than not, marketing dollars are some of the first to go. But sales aren’t going to happen if marketing doesn’t exist, so it’s time to recession-proof your acquisition and retention strategies. We gathered the three best tips shared at the 2022 ecommerce conference from over 100 industry leaders. Optimize Your Customer Experience Emphasize Your Brand’s Value, Not Your Prices Focus on Creating Meaningful Content Read on to explore these essential tips for success during a

Customer Retention Strategies and Personalization

Rachel Reardon December 1, 2022

The holiday season is upon us which means companies will be preparing for many new customers. According to our benchmark survey with CommX, 63% of retailers are expecting holiday 2022 sales to beat 2021. Thus, it is critical to focus on customer retention strategies for repeat purchases beyond the holidays. In our webinar Winning Customer Loyalty Beyond Holiday Sales, we discussed several retention strategies that retailers can use to create a winning customer personalization experience such as: Creating a loyal following straight from the first purchase Focusing on personalization with customer retention strategies Experimentation with new models for better data collection Establishing strong

New Personalization Research

Rachel Reardon November 14, 2022

Our newest research report focuses on better understanding the relationship between customers’ personalization experience and their ideas about data privacy. We partnered with The Commerce Experience Collective (CommX), Bizrate, and Coresight Research to poll over 1,000 shoppers of different ages and income on: Their desire for personalization throughout ecommerce experiences. Their willingness to exchange personal data for personalization. YOU’LL LEARN: Which groups of consumers appreciate personalization the most, and which care most about privacy. What aspects of personalization consumers notice and prefer more than others. The impact of consumers’ privacy concerns on their personalization preferences. Download the free report here. Personalization Preferences One

Join The CommerceNext Ecommerce Growth Show in June 2023

Rachel Reardon November 9, 2022

It’s time—registration for our Ecommerce Growth Show is open now! CommerceNext 2023 will feature 120+ speakers from leading retail, DTC brands and innovative tech companies. It’s the perfect venue to network with industry peers and be a part of the conversation about the future of ecommerce. You don’t have to take our word for it—here are what some of our previous attendees have to say about CommerceNext conferences. Suruchi Shukla (VP Marketing, Minted) “I think CommerceNext is raising the right questions that a marketer needs to be addressing, so being a part of this conference was just important. If somebody was thinking about

Using Composable Commerce to Prepare for Traffic Peaks

Rachel Reardon November 9, 2022

During the holiday season, it is standard for retailers to see spikes in traffic. Planning for such spikes requires heavy planning with strategies like code freezes. Though traditional methods can work, many leading figures in the retail industry are advocating for making use of composable commerce as a better tool for spike preparation. In our webinar, Treat Any Day Like Black Friday: How Composable Commerce Unwraps Your New Normal, we discussed the importance of composable commerce in modern operations. Speakers Dylan Valade, Head of Global Ecommerce Technology at PUMA and Ambassador at MACH Alliance Deepa Shekhar, Director of Digital Marketing Technologies at Logitech

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