
Celebrating Pride: Lessons Learned and Brands Leading the Way
Pride Month is a time for celebration, reflection and progress. It serves as an important reminder of the LGBTQ+ community’s resilience, struggles and victories throughout history. Many brands participate in Pride Month, translating their values of diversity and inclusion into impactful campaigns. According to data from Gallup, 7.6% of the U.S. population now identifies as LGBTQ+. Notably, this percentage is higher among younger generations: more than 1 in 5 members of Gen Z identify as LGBTQ+, along with nearly 10% of Millennials. These significant numbers underscore the importance of supporting and advocating for this community. As we embark on Pride Month, it’s crucial