Commerce Next Blog: Learn Customer Acquisition from the Experts

How Abercrombie & Fitch’s Omnichannel Marketing Strategy Drives Customer Loyalty and Success

Maeve Billings February 8, 2023

Abercrombie & Fitch is an iconic American lifestyle retailer leveraging omnichannel marketing to engage with its target audience. Omnichannel marketing refers to a consistent and integrated customer experience across all touchpoints, including physical stores, ecommerce, social media, mobile apps and more. This approach helps companies create a seamless shopping experience that fosters customer loyalty and satisfaction. In this case study, we will outline the strategies and tactics Abercrombie & Fitch has implemented to see major success through omnichannel marketing including: Seamless Integration Personalization Social Media Mobile Apps Read on to learn how your brand can follow in the omnichannel footsteps of A&F. From

2022 Ecommerce Conference Marketing Event

Elevate Your Ecommerce Business: The Ultimate Guide to the 2023 CommerceNext Ecommerce Conference

Katja Teichmann February 8, 2023

Ecommerce businesses are facing an ever-changing landscape and it’s essential for business leaders to stay on top of the latest trends, strategies, and technologies. That’s why the CommerceNext 2023 Ecommerce Conference is the perfect event for those looking to take their ecommerce business to the next level. Taking place in the heart of ecommerce, New York City, on June 20-21, 2023, this conference is an opportunity to learn from and connect with industry leaders and key players from scaled retailers and innovative tech companies. At CommerceNext 2023, attendees will have the opportunity to hear from 120+ industry pioneers and visionaries, including top executives

Three Ways to Improve your Ecommerce Loyalty Program

Ali Tyler January 30, 2023

In 2022, two thirds of retailers focused on building out their loyalty programs as one of their most critical retention strategies. If you don’t already have a program launched, you’re already behind. But don’t worry, here’s some help from the loyalty pros. In the latest CN webinar, we asked Gautam Kanumuru, Co-Founder and CEO of Yogi, to share his knowledge about the importance of customer loyalty and what retailers can do to improve marketing their product. Then, a panel of senior-level executives from Hanky Panky, FGX International and Ten Thousand discussed different methods of gaining consumer loyalty and offered advice for creating a

Master the Latest Ecommerce Trends and Challenges for Retail Success at CommerceNext 2023

Maeve Billings January 26, 2023

CommerceNext 2023: The Ecommerce Growth Show is a premier ecommerce conference that brings together leading experts in the field to discuss the latest trends and challenges facing ecommerce retailers. Taking place on June 20-21, 2023 at the New York Hilton Midtown, this ecommerce conference is a must-attend event for anyone in the industry looking to stay ahead of the curve. Read on to further explore six of the hot topics our 120+ expert speakers will discuss at the 2023 Ecommerce Growth Show and register today if you haven’t already! Economic Challenges One of the hot topics that will be covered at the ecommerce

CommerceNext Topgolf Reception at Shoptalk

Top 5 Things To Do at Shoptalk 2023: A Guide to Maximizing Your Experience

Maeve Billings January 24, 2023

ShopTalk is one of the biggest events of the year for anyone in the ecommerce and retail industry. It brings together some of the brightest minds and most innovative companies to discuss the latest trends, technologies and best practices. This year’s event takes place on March 26-29, 2023 in Mandalay Bay, Las Vegas. With so much to see and do at the conference, it can be overwhelming to decide what to prioritize. That’s why we’ve put together this guide to help you make the most of your time at ShopTalk 2023. From networking opportunities to cutting-edge sessions, these are the top five things

4 Ways to Use ChatGPT to Boost Your Ecommerce Growth

Maeve Billings January 23, 2023

Ecommerce has come a long way since the early days of online shopping. Today, customers have access to a wide range of products and services at their fingertips and can make purchases with just a few clicks. However, with the rise of online shopping also comes an increase in customer expectations. People want quick and easy access to information, as well as personalized recommendations and support. This is where ChatGPT comes in. In this blog, we will explain what ChatGPT is and how you can use it to revolutionize your brand’s ecommerce experience. However, we believe the best way to describe the platform

New Digital Trends and Investment Priorities Research

Rachel Reardon January 18, 2023

Our latest research focuses on the strategies for growth and investment priorities to consider in 2023. We partnered with The Commerce Experience Collective (CommX) to poll over 100 digital and marketing executives from every retail vertical about: How the past year measured up to forecasts made in 2021, and what the growth targets are for 2023. What the biggest obstacles to growth will be in 2023. What the plan is for 2023, to both overcome those obstacles and maximize investments. In this benchmark report, the major takeaways you’ll learn about are: How 2022’s disappointing sales led to tempered expectations for 2023. The ways

CommerceNext Team at CN 2022 Ecommerce Conference

CommerceNext Announces Majority Investment From CloserStill Media

Katja Teichmann January 16, 2023

NEW YORK, NEW YORK, JANUARY 16, 2023 – CommerceNext, the leading U.S. ecommerce conference and community, today announced a majority investment from CloserStill Media, the producer of market-leading business events, exhibitions and conferences. “Joining forces with CloserStill gives CommerceNext the resources to deliver even more amazing conferences and events for our growing community of ecommerce executives,” said CommerceNext co-founders Scott Silverman, Veronika Sonsev and Allan Dick. “We look forward to tapping into CloserStill Media’s deep experience in delivering best-in-class business conferences to bring more value to the CommerceNext community. CommerceNext produces highly-rated ecommerce conferences and events including its annual summit, The

Top 2023 Valentine’s Day Marketing Tips for a Love-Filled Holiday

Maeve Billings January 10, 2023

As we approach Valentine’s Day 2023, it’s crucial for retailers and brands to stay up-to-date on the latest marketing trends to make the most of this holiday of love. According to the National Retail Federation, the United States saw $23.9B spent on gifts for partners, friends, pets and more on Valentine’s Day 2022; consumers spent an average of $175 on the holiday. This was the second-highest year on record, and it’s only projected to rise from here on out, truly making February 14th a day your brand does NOT want to overlook! In order to guide you through successful Valentine’s Day marketing, we’ve

Marketing Tips to Kick Off 2023

Rachel Reardon January 9, 2023

The new year is here, which means it is time to consider new ecommerce strategies and ideas to test. It can be difficult to prioritize which methods to attack, so we’ve compiled a list of the top three marketing tips to kick off 2023 as well as ways to stay in the know on the latest. Make it your New Year’s Resolution to put these tips into action in 2023. 1. Doubling Down on Being Customer-Centric As we reported in late 2022, this next year’s ecommerce winners will have invested heavily in personalization. It’s been a priority for years, but this will be

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