Commerce Next Blog: Learn Customer Acquisition from the Experts

Watch The Levi’s, ThirdLove And UNTUCKit Keynotes From CommerceNext 2018

Whether you made it to CommerceNext or not, we're delivering all that can't-miss customer acquisition content here for you. First, relive our opening keynote delivered by Levi's EVP and President of Global Retail, Carrie Ask. Legendary and legacy, Levi's continually commits to reinvigorating the brand to stay current and ahead of the curve. Lately, they've been innovating the brick-and-mortar concept to catapult their customer acquisition tactics. ThirdLove's Chief Creative Officer, Ra'el Cohen, brought us back to the world of ecommerce customer acquisition in her Day 2 keynote..

CommerceNext 2018 Photos Released

by Rachel Klein

With 400+ ecommerce and retail leaders in attendance, our community enjoyed two packed days of tactical and strategic insights from their peers. Check out the highlights from Day 1 & Day 2 and tag anyone you know from our #CN2018 community!

2018 Nexty Award Winners Announced

by Rachel Klein

Adore Me, Boll & Branch, Boxed, Natori, Sephora and ThirdLove are among the winners of the first-ever Nexty Awards. Warby Parker was named Marketing Innovator of the Year.The Nexty’s are produced by CommerceNext, the summer’s best digital marketing summit for the retail and ecommerce community. The annual awards program was developed to identify and reward the year’s best marketing performances among retail and ecommerce professionals.

Forbes + CommerceNext: Did Customer Service Help Chewy Rake In A Hefty Price Tag?

by Rachel Klein

A pet supply ecommerce company pulling in a multi-billion dollar price tag? How does that happen? Kelli Durkin, VP of Customer Service at Chewy (the online pet store recently acquired by PetSmart) told CommerceNext's Veronika Sonsev exactly why a stellar customer experience can be a company's biggest asset.

Forbes + CommerceNext: Aldo’s Fresh Take On The Online To In-Store Customer Journey

by Rachel Klein

ARTICLE SUMMARY: The Aldo Group knows their customers well and curates their retail omnichannel experiences to a T just for them. They know where they are shopping and where they prefer to purchase (which are very often two different places). So, instead of creating the shopping experience around the products or brand ideals or even

Forbes + CommerceNext: How Sephora Makes Beauty A Two-Way Conversation

by Rachel Klein

From affordable luxury brand stocking stuffers to quick, expert makeup color matches, Sephora is the trusted, go-to beauty resource for masses of consumers. We know this company has plenty of beauty secrets to impart, but what are its marketing secrets that bring this brand to the top of the retail chain? It's all in the social — Sephora's social media strategy aims to make beauty relatable, to make it reachable, and to make it communal.

The Talk At Shoptalk 2018: How To Beat Amazon

by Rachel Klein

Shoptalk was the epicenter for retail and ecommerce innovation in NYC from March 18th through the 21st. We sent all three CommerceNext co-founders to this retailer roundup where Veronika Sonsev talked to several leaders who took the stage to get their hot takes. The biggest discussion point this year? All the strategic trends helping retailers and ecommerce shops competing with Amazon in 2018.

Forbes + CommerceNext: Can Algorithms Replace Humans At Stitch Fix?

by Rachel Klein

Technology has slowly infiltrated the retail and ecommerce industry, automating traditionally high-touch areas like customer service. The Stitch Fix algorithms are the heart and soul of the personal styling service. With leadership from a veritable Valley authority in algorithm application, Eric Colson, Stitch Fix boasts the most sophisticated data science team in the land.

Forbes + CommerceNext: How Rebecca Minkoff Built A Fashion Brand Fueled By Female Empowerment

by Rachel Klein

CommerceNext co-founder and Forbes contributor, Veronika Sonsev, dug deep into the unique Rebecca Minkoff marketing tactics — a pioneering effort to fuel growth through both social media and girl power. Nobody combines millennial marketing and female empowerment like the Rebecca Minkoff strategy. The fashion industry isn't lacking in female icons, but the idea of an apparel brand authentically embodying and inspiring female empowerment has been more elusive.

Forbes + CommerceNext: Three Unique Ways Brandless Uses Community To Fuel Growth

by Rachel Klein

When you think of Kelloggs or Kraft or even your favorite local, organic honey that you indulgently glob into your tea every morning, you may love the taste and be a diehard fan of the products, but you don't necessarily connect emotionally with the brand and engage with that company personally. Brandless wants its customers to look at it differently.

COMMERCENEXT BLOG

Watch The Levi’s, ThirdLove And UNTUCKit Keynotes From CommerceNext 2018

CommerceNext 2018 Photos Released

Forbes + CommerceNext: Did Customer Service Help Chewy Rake In A Hefty Price Tag?

Forbes + CommerceNext: Aldo’s Fresh Take On The Online To In-Store Customer Journey

The Talk At Shoptalk 2018: How To Beat Amazon

Forbes + CommerceNext: Can Algorithms Replace Humans At Stitch Fix?

Forbes + CommerceNext: Three Unique Ways Brandless Uses Community To Fuel Growth

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