CommerceNext Insights

Search
Pride Month 2024

Celebrating Pride: Lessons Learned and Brands Leading the Way

Pride Month is a time for celebration, reflection and progress. It serves as an important reminder of the LGBTQ+ community’s resilience, struggles and victories throughout history. Many brands participate in Pride Month, translating their values of diversity and inclusion into impactful campaigns.  According to data from Gallup, 7.6% of the U.S. population now identifies as LGBTQ+. Notably, this percentage is higher among younger generations: more than 1 in 5 members of Gen Z identify as LGBTQ+, along with nearly 10% of Millennials. These significant numbers underscore the importance of supporting and advocating for this community. As we embark on Pride Month, it’s crucial

Read More →

Scaling Testing to Drive New Ecommerce Highs and Delight Customers

In a competitive ecommerce landscape, mastering experimentation is essential for revenue growth. CommerceNext’s latest webinar focused on providing strategies to optimize the testing process, helping maximize conversions and revenue growth to stay ahead of the curve. What we learned: The importance of experimentation and how to amplify it How to leverage data for agile testing  Best practices for conversion rate optimization  Speakers: Kamanasish Kundu, Vice President, Head of Digital & Ecommerce, Kendra Scott Lisa Perlmutter, Chief Customer Officer, Hanna Andersson Stephanie Urban, Vice President eCommerce, Camuto Group John Murdock, CEO, Fastr Moderated by: Veronika Sonsev, Co-Founder, CommerceNext Watch the replay here or read

Read More →
A person online shopping on their computer.

The Emerging Online Trend That’s Quietly Changing How We Shop

In today’s dynamic ecommerce landscape, the integration of AI technologies is reshaping the way we shop online. We’ve put together a guide on how AI is impacting ecommerce businesses, from personalized experiences to streamlined logistics, to help you understand how to stay ahead in the increasingly competitive market. Key Takeaways: Leverage AI for mobile optimization and online discovery by including personalized shopping experiences, virtual assistants, chatbots and many more tools to enhance accessibility and customer engagement. Google, Meta and social media platforms utilize AI algorithms for targeted marketing and integrate AI-powered recommendation systems to facilitate seamless purchases. AR/VR technologies use AI for product

Read More →
Personalization

The Future of On-Site Personalization: Best Practices 

Ecommerce success is no longer just about engaging customers–it’s about creating tailored experiences that resonate on a personal level. An Epsilon study shows that 80% of consumers are more likely to do business with a company when it offers them personalized experiences, and 90% find personalization appealing. These figures highlight why personalization is not just beneficial but essential in the modern marketing playbook.  A recent CommerceNext webinar, “Leveling Up On-Site Personalization in 2024,” brought together industry experts to dive deep into the evolving landscape of on-site personalization in retail and DTC brands.  Speakers:  Parvez Patel, VP Omni-Channel eCommerce & Digital Experiences, NAPA Auto

Read More →

Maximize Your Business Potential with Connected TV

Connected TV (CTV) merges the wide reach of traditional TV advertising with the advantages of digital targeting and analytics. As a significant component of performance marketing, CTV offers detailed data insights, making it an essential tool for marketers. CommerceNext’s latest webinar focused on helping ecommerce and marketing professionals better understand CTV advertising with the help of examples from our panel of experts. What we learned: How to get started with CTV advertising  Effective data collection and utilization strategies in CTV Applications and success stories from leading brands Speakers: Steve Hartmann, Head of Integrated Marketing, Experian Consumer Services Sam Russell, Director, Media & Acquisition,

Read More →
Person analyzing data from SEO strategies.

Ecommerce SEO Uncovered: 5 Proven Strategies for Online Dominance

Optimizing SEO is pivotal for driving traffic and sales, and by implementing SEO strategies, you can help boost your online store to the top of search results. We’ve compiled 5 strategies to help you optimize SEO for your ecommerce site. Key Takeaways:  Effective keyword research is crucial. Website setup is key: focus on simplicity and user-friendliness. Create quality content that is product-led with keyword research implemented. Manage link building internally and externally. Conduct regular audits to maintain and improve search engine rankings.   1. Conduct Comprehensive Keyword Research Keyword research is key to reaching your target audience. Begin by understanding your target audience.

Read More →
Unlock Your 2024 With AI: The Playbook for Ecommerce

Unlock Your Year With AI: The Playbook for Ecommerce

In 2024, you have to make an impact with AI. The smartest and most innovative retail and ecommerce companies are embracing AI. It’s changing how they work and engage with their customers. To shed light on this topic, a recent CommerceNext webinar featured experts from the industry who shared their valuable insights and strategies for the successful implementation of AI. Speakers:  Mike Dupuis, Chief Digital Officer, SPARC Group  Jenna Flateman Posner, Chief Digital Officer, Solo Brands Colleen Waters, Senior Director Ecommerce, Steve Madden Jason Seeba, Chief Marketing Officer, Session AI Moderated by: Jill Dvorak, Chief Content Officer, CommerceNext Watch the replay here or

Read More →
During the "2024 Digital Retail Forecast: Opportunities, Challenges, and Strategies" webinar, it became clear that the key lies in prioritizing essential conversion points and adapting to changing consumer behaviors, even if it means reimagining traditional sales funnels into more streamlined processes.

2024 Digital Retail Forecast: Opportunities, Challenges and Strategies

Dive into our recap of the “2024 Digital Retail Forecast: Opportunities, Challenges and Strategies” webinar, where we explored the shifting landscape of digital retail. This session was focused on the transformative effects of generative AI, evolving marketplace trends, logistical excellence and the significance of ethical and sustainable practices in retail. Our panel of industry experts shared actionable insights and strategies to navigate the digital retail challenges and opportunities awaiting in 2024.  Watch the replay below or read the summary below. https://www.youtube.com/watch?v=gjAC0x6SR50 Speakers: Sucharita Kodali, VP and Principal Analyst, Forrester Research Simeon Siegel, Managing Director, Senior Analyst: Retail and eCommerce BMO Capital Markets Sarah Rasmusen,

Read More →
Shoptalk event

Top 5 Things To Do At Shoptalk 2025

Heading to Shoptalk? From March 17-20, Mandalay Bay in Vegas will buzz with top industry pros and cool companies. It’s a big event, so planning is key. We’ll show you the five must-dos, from great networking to awesome sessions. 

Read More →
Must See TV: How to Use Linear and Streaming TV to Drive Revenue

Must See TV: How to Use Linear and Streaming TV to Drive Revenue

Discover the secrets of successful TV advertising with ‘Must See TV: How to Use Linear and Streaming TV to Drive Revenue.’ This webinar, featuring insights from industry leaders at Bed Bath & Beyond, Adore Me, and Marketing Architects, delves into innovative strategies for leveraging TV for audience growth and revenue enhancement.

Read More →
Important Notice: Avoid Unauthorized Housing Providers

Connections Housing is the exclusive housing partner for CommerceNext and the only trusted source for booking accommodations for our event. Be cautious of third-party companies posing as official housing providers. These entities may attempt to mislead you into booking through them, often resulting in non-refundable deposits or invalid reservations that we cannot assist with.

To ensure a secure and seamless booking experience, always reserve your accommodations directly with Connections Housing. If you are approached by anyone claiming to offer housing for CommerceNext outside of Connections Housing, please report this immediately to commercenext@connectionshousing.com.

For assistance or questions, you can contact the Connections Housing team at commercenext@connectionshousing.com or by phone at 725.201.7302.