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mother's day marketing tips

4 Proven Mother’s Day Marketing Tips That Will Boost Your Sales in 2023

Mother’s Day is an excellent opportunity for retailers to boost sales and attract new customers. It is a special day when we celebrate the love, dedication and sacrifices of mothers worldwide. For ecommerce and marketing professionals in the retail industry, it is a time to develop creative marketing strategies that capture the essence of motherhood and resonate with their target audience. In this blog, we will share some tips and examples of successful Mother’s Day marketing campaigns that can help you make the most of this special occasion from brands like Pandora, Bath & Body Works, Baby Dove and Sephora. Personalize Your Message

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Retail Media Network Connectivity

Retail Media Networks: The Benefits, The Challenges and How You Can Use Them

You’ve likely been hearing about retail media networks across your LinkedIn feeds or in various newsletters over the last few months. While they’ve been around for a few years, they’re gaining a lot of traction in the industry. We’re here to give you the low-down: the benefits, challenges and process to set yourself up to use retail media networks. Retail media networks are advertising platforms that exist within the context of online retail websites and marketplaces. These networks allow advertisers to place their ads directly on retail websites, which can be more effective in driving purchases and increasing brand awareness than traditional advertising

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Four women International Women's Day

International Women’s Day: Honoring Iconic Women In our Retail Community

Happy Women’s History Month! To celebrate, we asked a few female leaders in our community to share career advice or marketing tips to help pave the way for future leaders in the retail industry.     Linh Peters Former CMO, Walgreens “Your direct manager is the most important factor to having a meaningful career. Work for someone who advocates for you, is willing to take risks on you, gives you stretch opportunities and will back you up if things get tough.”   Linh will be joining us on stage at the 2024 CommerceNext Growth Show. Learn more here.          Allyssa

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CommerceNext Speakers

2023 Ecommerce Growth Show Speaker Spotlight

Get ready to learn from the brightest minds in the business at the 2023 Ecommerce Growth Show. Our impressive lineup of speakers includes thought leaders and innovators from cutting-edge startups to established retail giants. In this blog, we’ll highlight the speakers driving the future of ecommerce and what you can expect to learn from them.   Sree Sreedhararaj Chief Technology Officer and Ambassador MACH Alliance, Sephora At Sephora, Sree Sreedhararaj serves as the Chief Technology Officer, responsible for developing and implementing the company’s digital strategy across all channels, including e-commerce, mobile, and social media. He leads the development of several innovative digital initiatives,

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Sustainability Marketing

Sustainability Marketing: 5 Lessons from Tapestry, Patagonia, Clorox and More

With Earth Day 2023 approaching fast, businesses have never had a better time to showcase their commitment to sustainability. A recent report released by First Insight and the Baker Retailing Center at the Wharton School of the University of Pennsylvania has revealed that there is a significant gap between the perceptions and preferences of consumers and senior retail executives regarding sustainable shopping. The report was based on a survey of consumers and senior retail executives to compare their views on sustainable products, shopping formats and the factors driving sustainable purchase decisions. The survey found that consumers across all generations are now more willing

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How to Maximize Customer Lifetime Value by Creating Positive Customer Experiences

A top-notch online customer experience is very important for boosting Customer Lifetime Value. It makes customers happier, more likely to stick around and more loyal. Plus, it opens up opportunities to sell them more products. To pull it off, you have to be tech-savvy and have a flexible system that can adapt to what customers want. In the latest CN webinar, we asked Sean Daley, Head of Experience Strategy at Pivotree, and Dan Shim, Head of Product Marketing at commercetools, to teach us about customer lifetime value and strategies to create loyal, repeat customers. Then, they were joined by executives from The Vitamin

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Abercrombie & Fitch

How Abercrombie & Fitch’s Omnichannel Marketing Strategy Drives Customer Loyalty and Success

Abercrombie & Fitch is an iconic American lifestyle retailer leveraging omnichannel marketing to engage with its target audience. Omnichannel marketing refers to a consistent and integrated customer experience across all touchpoints, including physical stores, ecommerce, social media, mobile apps and more. This approach helps companies create a seamless shopping experience that fosters customer loyalty and satisfaction. In this case study, we will outline the strategies and tactics Abercrombie & Fitch has implemented to see major success through omnichannel marketing including: Seamless Integration Personalization Social Media Mobile Apps Read on to learn how your brand can follow in the omnichannel footsteps of A&F. From

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2022 Ecommerce Conference Marketing Event

Elevate Your Ecommerce Business: The Ultimate Guide to the 2023 CommerceNext Ecommerce Conference

Ecommerce businesses are facing an ever-changing landscape and it’s essential for business leaders to stay on top of the latest trends, strategies, and technologies. That’s why the CommerceNext 2023 Ecommerce Conference is the perfect event for those looking to take their ecommerce business to the next level. Taking place in the heart of ecommerce, New York City, on June 20-21, 2023, this conference is an opportunity to learn from and connect with industry leaders and key players from scaled retailers and innovative tech companies. At CommerceNext 2023, attendees will have the opportunity to hear from 120+ industry pioneers and visionaries, including top executives

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Three Ways to Improve your Ecommerce Loyalty Program

In 2022, two thirds of retailers focused on building out their loyalty programs as one of their most critical retention strategies. If you don’t already have a program launched, you’re already behind. But don’t worry, here’s some help from the loyalty pros.  In the latest CN webinar, we asked Gautam Kanumuru, Co-Founder and CEO of Yogi, to share his knowledge about the importance of customer loyalty and what retailers can do to improve marketing their product. Then, a panel of senior-level executives from Hanky Panky, FGX International and Ten Thousand discussed different methods of gaining consumer loyalty and offered advice for creating a

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CommerceNext 2023 Ecommerce Conference

Master the Latest Ecommerce Trends and Challenges for Retail Success at CommerceNext 2023

CommerceNext 2023: The Ecommerce Growth Show is a premier ecommerce conference that brings together leading experts in the field to discuss the latest trends and challenges facing ecommerce retailers. Taking place on June 20-21, 2023 at the New York Hilton Midtown, this ecommerce conference is a must-attend event for anyone in the industry looking to stay ahead of the curve. Read on to further explore six of the hot topics our 120+ expert speakers will discuss at the 2023 Ecommerce Growth Show and register today if you haven’t already! Economic Challenges One of the hot topics that will be covered at the ecommerce

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