CommerceNext Insights

Top 5 Learnings from the 2024 CommerceNext Growth Show

Maeve Billings June 27, 2024

The 2024 CommerceNext Growth Show on June 11-13 at the New York Hilton Midtown brought together over 2000 attendees from top retail brands and innovative technology companies, 150+ industry-leading speakers and featured 75+ sessions. This premier event for ecommerce, marketing and tech professionals showcased the latest trends, strategies and insights shaping the future of retail. Read on to dive into the top 5 takeaways from this year’s event, providing actionable insights to propel your business forward in the ever-changing retail landscape. Fashion Forward: Walmart’s Strategy To Attract the Next Generation of Shoppers https://youtu.be/XJ5vXjV3RXQ?si=q0GlYgnTeSz12ASO Takeaway: For Fashion Retailers, The Online Experience Must Seamlessly Guide

The CommerceNext Steps: Actionable Takeaways from the 2024 Growth Show

Maeve Billings June 25, 2024

At the 2024 CommerceNext Growth Show, we asked our industry-leading speakers to leave the audience with three key CommerceNext Steps to take back to the office. These actionable takeaways are designed to help you implement the strategies and insights shared during the conference sessions. Read on to explore the CommerceNext Steps shared during the main-stage sessions in NYC on June 11-13, 2024. Day 1: June 11, 2024 Session 1 / Keynote: Fanatics: Creating 10x Growth and a Global Brand Through Culture, Agility and Innovation CommerceNext Steps: Merchandising: Merchandise is the fuel to the engine (assortment, private label, exclusivity, right product, right time).

Cross-Border Ecommerce: What Most Brands Miss About Global Opportunities

Corey Peters June 24, 2024

Introducing cross-border ecommerce to your brand offers vast potential for growth, but it requires thorough research and strategic planning to succeed. By understanding global trends and market dynamics, ecommerce professionals can unlock significant opportunities and stay ahead of the competition. Key Takeaways: Global ecommerce is rapidly growing and offers substantial revenue potential for economies of scale and growing economies. Successful international expansion requires detailed market research and strategic planning around operations, logistics and international customer values. Localization of marketing, customer service and payment options is crucial. Staying informed of global trends in ecommerce and challenges competitors may have faced can help navigate the

Celebrating the Winners of the 2024 CommerceNexty Awards

Corey Peters June 18, 2024

The CommerceNexty Awards are CommerceNext’s way of celebrating the top marketing and ecommerce leaders spearheading innovating campaigns in marketing, ecommerce and technology. The 2024 awards were held on June 12 at the CommerceNext Growth Show in NYC. Join us in congratulating the 7 winners of the CommerceNexty Awards! Learn more about the top campaigns below. 1. Marketing Innovator of the Year The Marketing Innovator of the Year was awarded to Ekta Chopra, Chief Digital Officer of e.l.f Beauty. This year marks the fourth year in a row of e.l.f Beauty receiving the award. This time the brand was awarded for its true-crime parody

7 Ecommerce Returns Policies that Customers Absolutely Love

Corey Peters June 3, 2024

Return policies can make or break whether a customer decides to shop with your brand, so creating and implementing effective return policies is essential. Let’s dive into the basics of return policies and seven different policies that customers will be sure to love. Key Takeaways: Offer a return policy that is easy to find with clear instructions and transparent expectations. Offer personalized policies with multiple return options and streamline the returns process. Consider the environmental impact and impact on brand values that your return policy brings. Provide flexible policies with free shipping for returns. The Basics on Ecommerce Return Policies Before deciding

Hot Topics: What You’ll Learn at the CommerceNext Growth Show

Sofiia Tarasiuk June 3, 2024

Today’s consumers are tech-savvy and have high expectations, often outpacing what retailers and brands can deliver. This challenge, however, presents a unique opportunity for innovation. CommerceNext is dedicated to helping retailers bridge this gap by providing essential tools, skills, and connections, empowering them to stay ahead and maintain a competitive edge. If you’re heading to the CommerceNext Growth Show in NYC, you’re in for an exceptional experience! With over 150 speakers and more than 2,500 attendees, this event is a prime opportunity to gain valuable insights and forge meaningful connections. The sessions at the CommerceNext Growth Show are designed to help you

How To Use AI To Craft an Authentic and Profitable Customer Journey

Maria del Carmen Tume Saavedra May 31, 2024

In the fast-paced world of ecommerce, retailers must provide personalized experiences to meet customer expectations. This webinar explores how AI and machine learning are transforming the customer journey, increasing satisfaction and lifetime value. What we learned: How AI enhances customer experience through personalization How AI can improve productivity Best practices for leveraging AI for customer experience optimization Speakers: Ann Marie Ippoliti, VP Digital Commerce, Michael Kors Hani Batla, CIO/CTO, Adorama Michelle Pacynski, VP, Digital Innovation, Ulta Beauty Matt Gould, Chief Commerce Officer, Apply Digital Meghan Stabler, Senior Vice President Marketing, BigCommerce Moderated by: Allan Dick, Co-Founder, CommerceNext Watch the replay recap below. https://www.youtube.com/watch?v=ltpfQihvwJ8 How

Celebrating Pride: Lessons Learned and Brands Leading the Way

Sofiia Tarasiuk May 29, 2024

Pride Month is a time for celebration, reflection and progress. It serves as an important reminder of the LGBTQ+ community’s resilience, struggles and victories throughout history. Many brands participate in Pride Month, translating their values of diversity and inclusion into impactful campaigns. According to data from Gallup, 7.6% of the U.S. population now identifies as LGBTQ+. Notably, this percentage is higher among younger generations: more than 1 in 5 members of Gen Z identify as LGBTQ+, along with nearly 10% of Millennials. These significant numbers underscore the importance of supporting and advocating for this community. As we embark on Pride Month, it’s crucial

Scaling Testing to Drive New Ecommerce Highs and Delight Customers

Maria del Carmen Tume Saavedra May 9, 2024

In a competitive ecommerce landscape, mastering experimentation is essential for revenue growth. CommerceNext’s latest webinar focused on providing strategies to optimize the testing process, helping maximize conversions and revenue growth to stay ahead of the curve. What we learned: The importance of experimentation and how to amplify it How to leverage data for agile testing Best practices for conversion rate optimization Speakers: Kamanasish Kundu, Vice President, Head of Digital & Ecommerce, Kendra Scott Lisa Perlmutter, Chief Customer Officer, Hanna Andersson Stephanie Urban, Vice President eCommerce, Camuto Group John Murdock, CEO, Fastr Moderated by: Veronika Sonsev, Co-Founder, CommerceNext Watch the replay here or read

A person online shopping on their computer.

The Emerging Online Trend That’s Quietly Changing How We Shop

Corey Peters April 29, 2024

In today’s dynamic ecommerce landscape, the integration of AI technologies is reshaping the way we shop online. We’ve put together a guide on how AI is impacting ecommerce businesses, from personalized experiences to streamlined logistics, to help you understand how to stay ahead in the increasingly competitive market. Key Takeaways: Leverage AI for mobile optimization and online discovery by including personalized shopping experiences, virtual assistants, chatbots and many more tools to enhance accessibility and customer engagement. Google, Meta and social media platforms utilize AI algorithms for targeted marketing and integrate AI-powered recommendation systems to facilitate seamless purchases. AR/VR technologies use AI for product

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