CommerceNext Insights


Ecommerce Growth Show Highlight: Is A Good Ecommerce Experience Good Enough?

In the highly competitive world of ecommerce, meeting customer expectations and providing a strong positive customer experience is crucial. A PwC study found that 17% of customers abandon a brand after just one negative experience. To stay ahead, retailers must embrace the latest UX, technology and AI trends to provide a personalized and seamless shopping experience. In the Ecommerce Growth Show session “Is A Good Ecommerce Experience Good Enough?”, you’ll learn from Abercrombie, Snipes, GoPro and Narvar about how they are innovating in ecommerce today. We interviewed the moderator Zia Daniell Wigder, Chief Content Officer at Insider Intelligence, to give you a sneak

Read More →
Ecommerce Conference Photo

Uncover the Secrets of Customer Marketing at The 2023 CommerceNext Ecommerce Conference

Get excited for the upcoming Ecommerce Growth Show, taking place on June 20-21st in NYC. With over 1700 executives from the retail and DTC sectors, it offers a unique opportunity to delve into the latest trends and growth prospects. The ecommerce conference boasts an impressive lineup of 120+ top-notch speakers, delivering insightful presentations during 50+ sessions. Rest assured, this year’s show promises an unforgettable and highly beneficial experience for ecommerce and marketing professionals.    At this year’s ecommerce conference, one of the primary themes will be customer marketing. We have four separate sessions dedicated to exploring various strategies that revolve around enhancing the customer

Read More →
Pride Month 2023

Celebrating Pride 2023: Lessons Learned and Brands Leading the Way

Pride Month is a time for celebration, reflection and progress. It is an important reminder of the LGBTQ+ community’s resilience, struggles and victories throughout history. As we embark on Pride Month 2023, it’s crucial to recognize the lessons we’ve learned over the years about supporting and advocating for this community. In this blog, we will explore key takeaways from the “LGBTQ+ Issues In Ecommerce & The Workplace” webinar hosted by CommerceNext and highlight brands that champion inclusivity and support the LGBTQ+ community beyond just a month-long campaign. Diversity and Equality in the Workplace One of the key takeaways from our Pride Month webinar

Read More →
Photo from the Ecommerce Conference

Learn All About Consumer Retention & Loyalty at The 2023 Ecommerce Conference

Get ready for the annual 2023 CommerceNext Ecommerce Growth Show on June 20-21st, an event that continues to revolutionize the industry. Over 1700 retail and DTC executives will unite to explore the latest trends and opportunities for growth. Featuring 120+ industry-leading speakers, spread across 50+ sessions, this year’s show guarantees an unforgettable and valuable experience for ecommerce and marketing professionals.  One of the main topics at this year’s ecommerce conference is consumer retention and loyalty. We’re diving into four sessions all focused on how you can keep your best customers coming back: Unifying Sol de Janeiro’s Email & SMS Program Reveals Big Wins 

Read More →

Using Personalization to Drive Ecommerce Growth

Consumers have countless options at their fingertips, so capturing and retaining their attention has become increasingly challenging. However, personalization offers a solution to this predicament. By customizing your approach to meet individual needs, you can set your brand apart, foster loyalty, and ultimately fuel your business’s growth. This webinar aimed to delve into the most up-to-date trends and effective strategies for creating personalized experiences that not only drive growth but also cultivate enduring customer relationships. The presentation was lead by Marylin Montoya, VP of Marketing at AB Tasty who shared tips for creating a customized experience for customers. Accompanying her on the panel

Read More →
4 Hottest Topics at the 2023 Ecommerce Growth Show

EXCLUSIVE: The 4 Hottest Topics at the 2023 Ecommerce Growth Show

The 2023 CommerceNext Ecommerce Growth Show is set to be a game-changing event, bringing together over 1700 executives to discuss the hottest topics and growth opportunities in the retail industry. With 120+ industry-leading speakers across 50+ sessions, each including actionable content, this year’s show promises to provide invaluable insights for all ecommerce and marketing professionals in attendance. In this blog post, we will provide a sneak peek into a few of the most anticipated sessions and topics of this year’s ecommerce conference, including: Finding Growth Amid Uncertain Times Domino’s Reinvented: Boldly Innovating for Today’s Changing Customer Journeys How ChatGPT and Automated Experimentation Will

Read More →
customer data

Collect to Convert: Leveraging Customer Data for Elevated Experiences

In today’s highly competitive market, creating a memorable and personalized customer experience is crucial to driving conversions and building brand loyalty. But how do you collect and use the right customer data to make this happen? In our latest webinar, we explored the power of consumer-consented data and learned from Allison Kelly, Chief Revenue Officer at Digioh, how it can help turn website visitors into loyal customers. She was joined by a panel of executives from Smith & Noble, VF Corp and Pacsun as they discussed key strategies for collecting and leveraging this valuable data to create a concierge shopping experience that keeps customers

Read More →
top 5

The Top 5 Reasons Executives Can’t Miss The 2023 Ecommerce Growth Show!

The ecommerce industry is constantly evolving, and staying ahead of the curve is critical for success. Attending CommerceNext 2023: The Ecommerce Growth Show in New York City on June 20-21 is an excellent opportunity to gain actionable insights and network with other industry leaders. Read on for the top five reasons why ecommerce and marketing executives at retail and DTC companies should attend this year’s summit. Actionable Content from Industry-Leading Speakers With over 50 sessions, the 2023 Ecommerce Growth Show offers a wide range of topics to help attendees drive ecommerce growth. From social commerce best practices to leading hybrid teams to shifting

Read More →
Photo by Anna Nekrashevich

NEW Retailer Data Collection Research

New sources of information like mobile devices, social media, customer reviews and in-store POS are making it extremely difficult for retailers to gather, process and pull useful insights from an ever-expanding amount of data that’s growing in real time. We partnered with Bluecore to poll over 100 digital marketing and ecommerce retailers across 13 different product categories to explore how the sheer volume of data makes it challenging to analyze and implement data-driven strategies effectively, ultimately hindering potential sales and profit growth. In our latest report, Seize The Data! The 2023 Retail Data Collection & Satisfaction Survey, you’ll learn: How retailers rate their

Read More →
Dominos Pizza

Which Brand Launched Its Business Turnaround With an Apology?

Domino’s Did With Its “We’re Sorry For Sucking” Campaign In 2009, Domino’s Pizza launched a campaign called “We’re Sorry for Sucking” in response to years of negative feedback and criticism about the quality of its pizza. The campaign featured TV commercials, print ads and online videos in which Domino’s executives read actual customer complaints about the pizza and promised to make changes to improve it. This campaign was a turning point for Domino’s and demonstrated the power of transparency and honesty in brand messaging. This campaign catalyzed Domino’s turnaround, which took the company from $3 to $300 per share. And that was just

Read More →