COMMERCENEXT BLOG


NRF Big Show is aptly named—it's a BIG show. Easy to get lost amongst the myriad of shiny new technology solutions and buzzwords of the day, our CommerceNext co-founder, Veronika Sonsev, tracked down four attendees representing leading direct to consumer retailers (Foot Locker, Party City, Teuful Audio and Jet.com) to find out how they stay focused in the face of all the noise, all while having to compete with the master of ecommerce innovation Amazon.

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Times Square at night

. According to HubSpot, 87% of people say there are more ads today than two years ago. To learn how leading brands are breaking through the noise, we sat down with Naomi Jacobs of Qurate Retail Group, Bree Casart of West Elm, Mark Chou of Away and Tomer Tagrin of Yatpo at last year’s CommerceNext conference to learn more about their tricks of the trade.

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The Role of Amazon in a World of Direct-to-Consumer Brands

Amazon’s ever-increasing presence, some larger brands find themselves facing an even bigger problem: third-party sellers and wholesalers selling their products either steeply discounted, or even worse, as knock-offs. Our CommerceNext panel, moderated by Ruthie Ackerman, Deputy Editor, Women@Forbes, shared differing opinions on whether to have an Amazon partnership and how to approach it.

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Glossier flagship store, courtesy of Glossier

There's no easy, step-by-step manual for starting a direct-to-consumer brand in this ecommerce age of Amazon. But Glossier seems to have faced little trouble figuring out how to sprint to the top of the beauty market and amass a customer following only household name brands traditionally experience. Co-creating every product with its customers, Glossier shaped its strategy, brand and social community right along side its target audience.

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According to Dimension Data, “84% of organizations working to improve [customer experience] have experienced an increase in revenue.” So an investment in customer experience has real payoff when it comes to the bottom line. This article summarizes the insights we learned from the panel and lays out what consumer behaviors shape retail and what that all means for 2019.

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Save the Date: CommerceNext 2019

New York, NY, October 18, 2018 — CommerceNext, the conference for next level customer acquisition, is scheduled for July 31 and August 1, 2019, in New York. The 2019 conference moves to the Grand Hyatt and is expanding to two full days. CommerceNext is an annual ecommerce conference that brings together the best minds in retail,  and ecommerce digital marketing, and customer acquisition. It’s initial summit in July 2018 in NYC brought together more than 400 attendees and 60 speakers such as Carrie Ask, EVP and President, Global Retail, Levi’s; Vijay Talwar, President, Digital, Foot Locker; and Aaron Sanandres, Co-founder and CEO, UNTUCKit.

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What does it take for Gap Inc. to personalize marketing for prospective customers? Noam Paransky, SVP, Digital at Gap Inc. explained to CommerceNext founder, Veronika Sonsev, how they have gone about building their sophisticated marketing tech stack that enables the retail giant to personalize its marketing tactics in ways that make customers feel they are interacting with a smaller, boutique brand.

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Digital retail is about to get a makeover. In her “before selfie,” digital retail looked like a nice ecommerce site with email marketing and some social media. In her “after selfie,” digital retail is completely transformed by data and technology, impacting both online and in-store experiences, deeply connecting with her customers, and paving the way for the future of retail. We got a good glimpse of digital retail and her brand new look at CommerceNext, an industry event in New York City held July 25-26, 2018.

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Whether you made it to CommerceNext or not, we're delivering all that can't-miss customer acquisition content here for you. First, relive our opening keynote delivered by Levi's EVP and President of Global Retail, Carrie Ask. Legendary and legacy, Levi's continually commits to reinvigorating the brand to stay current and ahead of the curve. Lately, they've been innovating the brick-and-mortar concept to catapult their customer acquisition tactics. ThirdLove's Chief Creative Officer, Ra'el Cohen, brought us back to the world of ecommerce customer acquisition in her Day 2 keynote..

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Conference Venue

New York Hilton Midtown
1335 6th Ave
New York, NY 10019

ABOUT US | 2019 EVENT