COMMERCENEXT BLOG


Looking to improve (or find) your marketing strategies for the upcoming year? Register for the Marketing Summit Series (starting January 20th) to hear industry leaders provide insight on building and maintaining brands, TV and podcast advertising, cause marketing, customer experience and more. You don’t want to miss out on these amazing keynotes!

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We’ve all heard it before: TV is good for branding and delivering mass reach, but it’s expensive, hard to measure and the audience is shrinking. We want to set the record straight on some common misconceptions about TV advertising and how TV can operate with the speed, accountability and precision of digital. While we’ll start to scratch the surface in this post, be sure to join us for our session on January 20th at 3:15pm ET with Robert Tas, Chief Growth Officer at 1-800-Flowers. He’ll be joined by Simulmedia CEO, Dave Morgan, to discuss how TV can target with precision to reach new audiences and how to spend your TV budget with accountability, transparency and flexibility.

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In our last webinar of the year, “Cyber Week Recap: Lessons Learned and Advice for 2021” Jason Goldberg (Chief Commerce Strategy Officer, Publicis Communications), Jenna Posner (VP Digital, SNIPES), Ujjwal Dhoot (CMO, DXL Group) and Tomas Diaz (CEO, flexEngage) highlight important Cyber Week data and discuss how to tailor the customer experience to meet customer needs and stay within Covid-19 regulations.

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With more consumers than ever occupying digital spaces, content marketing is becoming a necessary strategy for brands. In our latest webinar, 2021: The Rise of Content Marketing, Maura Smith (CMO, Pepperjam), Kelley Coleman (Executive Director, Ecommerce, Tarte Cosmetics), Adriana Fudala (VP, Americas Marketing, Clarks) and Nilla Ali (SVP, Commerce, Buzzfeed) discuss why content marketing is growing and how your brand can adopt strategies to better connect with customers.

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The CN Holiday Summit covered a number of topics to help retailers prepare for the combined challenges of peak season and COVID-19. In the session, No Tears This Holiday: Planning Around Ecommerce Bottlenecks, Sarah Rasmusen (Chief Customer Officer, Lands' End) shared a few of Lands' End's strategies to tackle the pandemic and previewed what retail will look like post COVID-19.

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