Despite the abundant information in User-Generated Content (UGC), many retailers still need help to fully harness its potential. During the most recent CN webinar, “Unleashing the Hidden Power of User-Generated Content to Drive Engagement and Profit,” our panel of experts from Colgate-Palmolive, Saadia Group, REDCON1 and Yogi discussed how to get the most out of your (and your competitors) UGC by making it a central part of your strategic planning.
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In today's rapidly evolving digital marketing landscape, staying ahead of the curve with data-driven insights is crucial for success. Google Analytics has been a trusted tool for marketers over the years, providing valuable data and analytics for web properties. With the introduction of Google Analytics 4 (GA4), there has been a paradigm shift in how marketers track and analyze web and app properties. GA4, announced in October 2020, brings new features and capabilities that every marketer should know. In this blog post, we will delve into the top five things every marketer needs to know to efficiently use and fully capitalize on the brand-new Google Analytics 4.
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This webinar aimed to discuss three strategies to enhance your customer journey by leveraging recent advancements in AI, data collection and retargeting technology. Panelists from TULA Skincare, Blue Apron, AdRoll, Glassbox and Yext were eager to share their insights and experiences with us.
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Our 2023 CommerceNext Ecommerce Summit featured multiple sessions on how to market to Gen Z. We’ve gathered the three best tips shared from Forever21, e.l.f Beauty and COACH who all spoke at the annual conference.
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Discover how Kate Spade uses generative AI to enhance customer retention and loyalty. Explore three key takeaways from the Ecommerce Growth Show session with Amanda Bopp, VP North America Marketing at Kate Spade, and Michelle Nemschoff, SVP Marketing at Persado.
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From cutting-edge technologies to customer-centric approaches, in this blog, we will unpack the key takeaways that will help you navigate the ever-evolving landscape of ecommerce and unlock new growth opportunities.
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Every year, the CommerceNext Ecommerce Growth Show wraps up with a prestigious awards event, honoring the exceptional individuals and companies that have achieved breakthrough marketing and ecommerce results. Here are the winners of the 2023 CommerceNexty Awards.
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We interviewed Zia Daniell Widger at Insider Intelligence to give you a preview of the Ecommerce Growth Show session “Is A Good Ecommerce Experience Good Enough?”. Get your sneak peek here!
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This year's ecommerce conference, taking place June 20-21st in NYC, will highlight customer marketing as one of its key themes. With a lineup of four distinct sessions dedicated to improving the customer experience, this is an event you definitely don't want to miss.
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As we embark on Pride Month 2023, it's crucial to recognize the lessons we've learned over the years about supporting and advocating for this community. In this blog, we will explore key takeaways from the 'LGBTQ+ Issues In Ecommerce & The Workplace' webinar and highlight brands that champion inclusivity and support the LGBTQIA+ community beyond just a month-long campaign.
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