Hispanics are the youngest, fastest-growing U.S. consumer segment. Find out what they want out of DTC brands, how to attain them and how to keep them from Univision's exec at the CommerceNext Marketing Summit Series.
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In our most recent episode of Conversations with CommerceNext, Co-Founder Veronika Sonsev virtually sat down with Andreas Reiffen, Founder and CEO of Crealytics, to discuss how to use customer lifetime value (CLV) to acquire your best customers. Tune in to the Marketing Summit Series to hear Reiffen dive deeper into CLV.
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We’re only two weeks away from the start of the Marketing Summit Series. Here’s preview of our speaker lineup and what we have in store for Day 1 (January 20th). Check out the entire schedule to see all the ways you can elevate your 2021 ecommerce marketing strategy.
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Looking to improve (or find) your marketing strategies for the upcoming year? Register for the Marketing Summit Series (starting January 20th) to hear industry leaders provide insight on building and maintaining brands, TV and podcast advertising, cause marketing, customer experience and more. You don’t want to miss out on these amazing keynotes!
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We’ve all heard it before: TV is good for branding and delivering mass reach, but it’s expensive, hard to measure and the audience is shrinking. We want to set the record straight on some common misconceptions about TV advertising and how TV can operate with the speed, accountability and precision of digital. While we’ll start to scratch the surface in this post, be sure to join us for our session on January 20th at 3:15pm ET with Robert Tas, Chief Growth Officer at 1-800-Flowers. He’ll be joined by Simulmedia CEO, Dave Morgan, to discuss how TV can target with precision to reach new audiences and how to spend your TV budget with accountability, transparency and flexibility.
read more We just released our Day 1 Agenda for the Marketing Summit Series. Learn more about the topics and our amazing Day 1 speakers. You don't want to miss out!
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In our last webinar of the year, “Cyber Week Recap: Lessons Learned and Advice for 2021” Jason Goldberg (Chief Commerce Strategy Officer, Publicis Communications), Jenna Posner (VP Digital, SNIPES), Ujjwal Dhoot (CMO, DXL Group) and Tomas Diaz (CEO, flexEngage) highlight important Cyber Week data and discuss how to tailor the customer experience to meet customer needs and stay within Covid-19 regulations.
read more In our most recent episode of Conversations with CommerceNext, CN co-founder Scott Silverman spoke with Abhishek Dalmia, Managing Director and Partner at Boston Consulting Group, to discuss how loyalty programs can evolve to maximize profit instead of becoming a margin drain.
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With more consumers than ever occupying digital spaces, content marketing is becoming a necessary strategy for brands. In our latest webinar, 2021: The Rise of Content Marketing, Maura Smith (CMO, Pepperjam), Kelley Coleman (Executive Director, Ecommerce, Tarte Cosmetics), Adriana Fudala (VP, Americas Marketing, Clarks) and Nilla Ali (SVP, Commerce, Buzzfeed) discuss why content marketing is growing and how your brand can adopt strategies to better connect with customers.
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The CN Holiday Summit covered a number of topics to help retailers prepare for the combined challenges of peak season and COVID-19. In the session, No Tears This Holiday: Planning Around Ecommerce Bottlenecks, Sarah Rasmusen (Chief Customer Officer, Lands' End) shared a few of Lands' End's strategies to tackle the pandemic and previewed what retail will look like post COVID-19.
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