CommerceNext Blog

CommerceNext 2022 Valentine's Day Trends

Valentine's Day may be right around the corner, but retailers and brands still have ample opportunity to optimize sales and consumer engagement this February 14th. Read on for Valentine's Day marketing tips, including how to identify target shoppers for this holiday and best practices to engage and convert these consumers.

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Announcing CommerceNext 2022 on June 21-22 in NYC (Photo from CN IRL)

CommerceNext, a community, event series and conference for marketers at retail and direct-to-consumer brands, today announced that its 2022 in-person conference will be held June 21–22 at the New York Hilton Midtown. More than 1,200 ecommerce and retail industry executives are expected to attend CommerceNext in 2022, following its successful September 2021 event.

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Each holiday season is proving to be more unusual and unpredictable than the last, giving marketers constant challenges and unclear benchmarks. In this webinar, “Cyber Week Recap: Lessons Learned and Advice for 2022”, we walked through Jason 'Retail Geek' Goldberg analysis on Cyber 5 Weekend aggregate sales data, the issues that are shaping Holiday 21 and what's in store for 2022.

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Photo by Pixabay via Pexels

At a time where personalization is vital to creating smooth digital experiences for your customers, it is actually harder to achieve than ever before. With demanding customers and stricter privacy standards, this new year comes with new challenges for retailers. In a recent webinar, “A New Year, A New Ecommerce Reality: Differentiating Through Digital Experience” leaders in the ecommerce industry put their heads together to solve these issues. 

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Photo by Artem Beliaikin on Pexels

As demands for greater internet privacy and data protection ramp up, third-party data will become significantly less impactful. By investing in a loyalty program, brands can offer shoppers a clear incentive for intentionally sharing their personal information, i.e. zero party data. In the recent webinar, “Unlocking Zero-Party Data with Loyalty,” CommerceNext welcomed to discuss the power of this data and the effects of the crumbling cookies. 

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