While our community and country cope with the uncertainty caused by the COVID-19 pandemic, we realize that the need for information is more pronounced than ever. Earlier this week, CommerceNext surveyed nearly 100 digital retail leaders to get a quick read on how COVID-19 is impacting their business and what initial adjustments they’re making to both revenue targets and their marketing playbooks.
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Attribution has been challenging the retail and ecommerce industry for some time. Advertising platforms like Facebook, Google and Criteo are all over reporting their direct contribution. Find out how you can get to a single source of truth.
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As Amazon continues to grow and dominate the ecommerce shopping experience, the need for brands to have a cohesive Amazon strategy is stronger than ever. Listen to Derek Laninga, (Retail Sales Director at Dometic) and Josh Owens (CEO at SupplyKick) talk about how Dometic was able to use Amazon as an engine for improving sales and long-term customer acquisition. At CN2019, Derek and Josh offered practical advice on how to navigate Amazon and some of the unique challenges and opportunities the platform presents.
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Everyone likes getting gifts. And, CommerceNext loves giving gifts to people who are part of our community. Sometimes, however, you may like that gift even more if it were a different color or better fitting size. Or, maybe a different style all together would suit your taste better. Perhaps the gift arrived at your old
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At CommerceNext 2019, Conor Ryan (Co-founder and CIO at StitcherAds) and Kevin St. John (Industry Manager at Facebook) outlined how retailers can adopt Facebook's retail-focused tools to reduce friction throughout the customer journey. They dove deep into the waters of innovative, automated digital media solutions retailers can use to amplify ad creative and drive omnichannel results, across online and stores.
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The CDP space is still evolving, and companies are still working out how to make the most of the new tech. Before you decide if a CDP is right for your company, it’s important to do some groundwork. You need to understand what sets a CDP apart from other martech solutions, how a CDP can create value and how long the implementation process can be.
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At CommerceNext 2019 in NYC, Matt Gehring—SVP of Growth Marketing of Rothy’s—and Philip Inghelbrecht—CEO of Tatari—busted the biggest myths about TV advertising and showed how they broke down barriers by applying a digital approach to TV.
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Valentine’s Shoppers broke records in 2019, spending more than $20.7 billion on the most popular gifts: candy, greeting cards, an evening out, flowers and jewelry. But why? What influenced consumers to spend billions of dollars on one romantic day? We used DemandJump’s Consumer Insights product to find out.
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It seems that these days, every marketing team’s goal is to create a unified view of their customer in order to help them market most effectively. At CommerceNext 2019, Chameleon Collective partner Sean Finnegan sat down with Karen Clark, VP of Marketing Communications and Partnerships at thredUP, Tom Montgomery, Co-Founder and Chief Digital Officer at Chubbies Shorts and Matt Gilbert, CEO of Pepperjam. On this panel, these industry insiders shared insights on what it means to balance brand with performance marketing, and how they gather valuable data from testing the waters. In the session, they discussed important decisions like allocation of funds and measuring data that go into managing a successful marketing operation.
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How does offline customer experience impact retail in the digital age? At CommerceNext 2019, Rachel Shechtman gave us a glimpse into the inception and growth of STORY, from its founding in 2011 to the recent permanent installation at 36 Macy’s stores. Combining small business products, storytelling and exclusive collaborations with big-name brands, STORY is the one-stop destination for things you didn’t know you needed in your life.
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