CommerceNext Insights

2024 ecommerce business sentiment

New Study Reveals 42% of Online Retailers Plan Further Technology Investment in 2024

CommerceNext Survey Also Shows Majority of Ecommerce Enterprises Are Optimistic About Continued Revenue Growth NEW YORK – January 25, 2024 – Following stronger-than-expected holiday quarter retail results and record-high stock index readings, CommerceNext today announced that the majority of large consumer ecommerce businesses are optimistic about their revenue growth in 2024 and that 42% are already planning to invest further in technology to boost their businesses this year. The findings were revealed in the new Ecommerce Business Sentiment research study from CommerceNext. The study, which was conducted January 9–19, 2024, surveyed senior executives at 113 enterprise-sized consumer ecommerce businesses that together represent more

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Why Attend The 2024 CommerceNext Growth Show

The 2024 CommerceNext Growth Show is set to become an unmatched arena for industry leaders, innovators and enthusiasts to immerse themselves in the most current and stimulating trends shaping the commerce landscape. Are you still looking for reasons to apply? Read this and don’t spend another minute thinking about it! In the dynamic and competitive world of ecommerce, staying ahead means constantly evolving and embracing new strategies. The 2024 CommerceNext Growth Show stands out as an essential event for industry professionals. Here’s why attending this show is a game-changer for anyone serious about ecommerce, retail and DTC growth. Networking with a Vibrant Community

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2024 commercenext growth show

Retail Conferences 2024: The Ecomm Event That’s a Game-Changer

In an era where continuous learning and networking are key to professional success, attending business conferences like the 2024 CommerceNext Growth Show is not just beneficial; it’s essential. These events offer a wealth of opportunities for gaining insights, connecting with peers, and fostering personal and professional growth. However, to extract the full value from such conferences, a strategic and proactive approach is necessary. Here’s how you can make the most of these opportunities. Effective Preparation Begin by thoroughly researching the conference. Understand its themes, speakers, agenda and the profile of brands attending. This will help you set specific goals: What do you want

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Insights From the 2023 Cyber 5 Season

Cyber 5, encompassing Thanksgiving through Cyber Monday, is a pivotal period for retailers to capture holiday sales. In a recent webinar, retail experts delved into the trends, insights and key takeaways from this season’s shopping extravaganza. From Buy Now, Pay Later dynamics to shifting consumer behaviors, here’s a comprehensive recap of the discussion. Speakers: • Jason Goldberg, Chief Commerce Strategy Officer, Publicis • Deb Radcliff, Global CMO, 5.11 Tactical • Renee Halvorsen, CMO, Marine Layer • Erica Sheffield, VP of Strategic Research and Insights Communications, Synchrony • Moderator: Scott Silverman, Co-Founder, CommerceNext Statistical Overview: Unveiling the 2024 Numbers The beginning of the webinar

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5 Hot Topics to Expect at the 2024 CommerceNext Growth Show

On June 11-13th in NYC, the 2024 CommerceNext Growth Show will delve into some of the hottest topics in the changing landscape of ecommerce and retail. Here is a taste of what you can expect! Key takeaways: Retailers are using generative AI for personalized experiences and marketing success. Navigate rising costs with new channel strategies and tools for effective customer retention. Learn data-driven strategies for seamless online-to-in-store transitions and enhanced customer experiences. Adapt loyalty programs to changing customer expectations and foster brand loyalty. Focus on easy-to-navigate digital experiences with the help of search, personalization, and generative AI. Generative AI and Success Use Cases:

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Love In The Air: Valentine’s Day 2024 Marketing Tips

Valentine’s Day is not just a day for roses and chocolates; it’s an opportunity for brands to connect with their audience on a deeper level. Here are some valuable tips to make your Valentine’s Day 2024 marketing strategy a heartwarming success! Key Takeaways: Early preparation caters to both early birds and last-minute shoppers. A well-executed omnichannel strategy is essential as shoppers navigate between online and offline channels. Cater to a diverse audience celebrating various forms of love, including friendship, familial bonds and self-love.  Crafting a Timely Valentine’s Day Marketing Plan Valentine’s Day requires a well-timed marketing plan to capture the hearts of consumers

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ecommerce trends

Ecommerce 2024: The Emerging Trends That Deserve a Second Look

Anticipating and leveraging emerging trends is pivotal for ecommerce professionals aiming to enhance sales and maintain a competitive edge in the retail industry. As we look forward to 2024, there are several impactful trends poised to redefine the ecommerce landscape. Key Takeaways: Short-form video is transforming social commerce, with platforms like TikTok and Instagram becoming new shopping hubs. Social media is no longer just for promotion; it’s evolving into a direct sales channel. Composable commerce promises to reshape the ecommerce landscape. Chatbots powered by generative AI are revolutionizing customer experience, offering personalized assistance and streamlining the buying process. Short-Form Video: The Powerhouse of

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BNPL in Ecommerce: Watch Out for These 3 Factors

Key Takeaways: BNPL is now a preferred payment method for Millennials and Gen Z. Choose a provider you trust and that integrates well with your POS system. Understand regional regulations and establish transparent relationships with BNPL providers to avoid problems. Regularly assess BNPL’s impact on customer satisfaction, cart abandonment rates and average order value (AOV) so you can adapt your strategy if needed. BNPL as the Primary Payment Method for Millenials and Gen Z During this year’s Black Friday/Cyber Monday shopping frenzy, Adobe’s findings indicate a substantial 17% year-over-year increase in spending through BNPL platforms. Evidently, BNPL is no longer just an alternative;

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NRF 2024: Top 5 Things to Do at Retail’s Big Show

In the ever-evolving world of retail, the National Retail Federation’s (NRF) Big Show to be on your must-attend list. NRF’s Big Show 2024 promises to be a hub of innovation, insights, and invaluable connections, uniting over 6,200 global brands in New York City from January 14-16. Whether you’re a seasoned retail professional or a newcomer to the field, here are the top five things you must do to make the most of your NRF experience. 1. The NRF 2024 Opening Party The NRF 2024 journey begins with the Opening Party…and it’s BIGGER and BOLDER this year! The Big Show Opening Party has expanded

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omnichannel retail trends

Retail Omnichannel Strategy: How to Meet Multi-Channel Demands

Excelling in omnichannel strategies is pivotal for retail brands striving to offer a seamless and integrated shopping experience. This article delves into the definition of omnichannel, its importance and actionable steps to implement a successful omnichannel campaign. Real-life instances from companies like Warby Parker, Steve Madden and Fabletics illustrate the effectiveness of these strategies.  Key Takeaways: Omnichannel integrates sales and marketing across various channels for a unified customer experience. Nearly 90% of customers want an omnichannel experience. Constructing a successful omnichannel campaign involves consistent messaging, addressing customer needs and utilizing platform-appropriate CTAs. Different pathways of omnichannel retailing include marketplaces, social commerce and search,

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