Commerce Next Blog: Learn Customer Acquisition from the Experts

Personalized Messaging Matters: Strategies For Connecting With Consumers

Vanessa Dang May 20, 2021

In our latest webinar, Personalized Messaging Matters: Strategies for Connecting with Consumers, Allen Levy (CEO of Alchemy Worx) presented on why personalized messaging matters and shared strategies to further connect with customers. Levy was later joined by Christine Monaghan, VP Digital of Astral Brands, Bobby Missry, Director of eCommerce at AS Beauty and Emily Cult, CEO of Cover FX (fmr) to discuss why message testing is critical, as well as how to utilize messaging to both keep existing customers in the buying cycle and bring past customers back into the fold. You can read the recap below or watch the replay here. SESSION

CNSS Session Recap: “How JTV’s Digital Foundation Is Helping It Embrace Its Post Pandemic Future” with JTV and Bluecore

Vanessa Dang May 20, 2021

At our 2021 Spring Summit, Kathleen Stockham, Senior Director of Digital Marketing at JTV and Sarah Cascone, Sr. Director of Marketing at Bluecore, led the session “How JTV’s Digital Foundation is Helping it Embrace Its Post Pandemic Future.” Stockham divulged the best marketing and tech investments that helped them make JTV successful during the pandemic and how they’re taking those lessons into the next normal. Read the recap below or watch the replay here. SESSION RECAP JTV’S MARKETING FOCUS DURING 2020 Ecommerce soared during 2020 when consumers began to find solace in online retail as a way to escape from the daily schedule

CNSS Session Recap: “Allbirds Commitment to Sustainability In the Next Normal” with Allbirds and Shopify

Katja Teichmann May 18, 2021

With “conscious consumerism” on the rise, more and more consumers are interested in buying from sustainable brands who use eco-friendly materials or production practices. Allbirds is one brand that has taken retail by storm, most well-known for their sustainable footwear. In the CommerceNext Spring Summit session, Allbirds Commitment To Sustainability In The Next Normal, Allbirds’ Head of Global Retail Ops, Travis Boyce and Kristen LaFrance, Head of Resilient Retail at Shopify discussed Allbirds’ sustainability commitment and retail journey. Read the session recap below or watch the session on our Youtube Channel. “Conscious consumerism” and the Pandemic Shopify data shows that the pandemic

CNSS Panel Session Recap: “How to Reenergize Customers With Back to School”

Linda Shein May 17, 2021

Today’s guest post is by Linda Shein, Retail Innovator & Business Growth Architect. Thanks to CommerceNext for inviting me back to moderate at the Spring Summit, “Marketing for the Next Normal.” Our A-Team panel shared great insights, and included Mike Dupuis, Chief Digital Officer, SPARC Group (Forever 21, Lucky Brand, Aeropostale, Eddie Bauer, Nautica, Brooks Brothers); Angela Clark, EVP Digital, True Religion; Stephan Jacob, Founder & COO, Cotopaxi (digital-first outdoor brand); and Mark Pinard, Head of Product Marketing, Lob (direct mail innovator). Watch the full session here. Following are key takeaways around cultivating best practices in a sea of constant change, for Back

CNSS Session Recap: “The Age of Discovery: Building Loyalty in the Next Era of Ecommerce” with Facebook and TechStyle

Amelia Poling May 12, 2021

Discovery commerce can be leveraged to reach a wider customer base and increase your customer lifetime value. For those that are not familiar with discovery commerce, it is an online sales method that uses targeted advertising to guide a buyer towards a product using machine learning to improve targeting and relevancy. Optimizing discovery commerce creates a retail environment in which products find people, as opposed to people finding products. In the session, The Age of Discovery: Building Loyalty in the Next Era of Ecommerce, Aubrey Richie, VP of Customer Acquisition & Media at TechStyle, and Ian Simons, Head of Industry, eCommerce at Facebook,

Winning 2021 with CRM & LTV as Growth Drivers

Vanessa Dang April 29, 2021

From our latest webinar, Winning 2021 with CRM & LTV as Growth Drivers, Karen DiClemente (Senior Strategy Director of Listrak) shared how retail and brand experts reenvisioned personalization marketing strategies for new customers acquired in 2020. DiClemente was later joined by Zack Abbell, VP of E-commerce at TULA Skincare, Andrea Moore, SVP Digital, E-Commerce and Consumer Insights at NEST New York and Max Lishansky, CMO at Outerknown to further explore this exciting topic. Read the recap below or watch the replay here. SESSION RECAP: WHAT WE LEARNED IN 2020 Listrak opened the session by reviewing their main 2020 takeaways about personalization: Increasing send

Mother’s Day Ecommerce Trends for 2021

Katja Teichmann April 26, 2021

With Mother’s Day in just a few weeks, you may already be knee deep in your marketing plans. Even if you are—and especially if you haven’t started—we’ve researched the top 2021 Mother’s Day ecommerce trends and best marketing practices to incorporate into your strategy. Mother’s Day 2020 Mother’s Day was a difficult holiday last year—as the first pandemic holiday, shoppers were adjusting to being at home and separated from loved ones, and the virtual methods of celebrating were still limited. Despite these challenges, or because of them, Mother’s Day 2020 presented the biggest change in numbers from 2019 and a huge level of

Embracing Sustainability to Attract, Guide and Retain Shoppers

Katja Teichmann April 19, 2021

We’re in a climate crisis and consumers are looking for more and more ways to decrease their footprint in all aspects of life—and they expect companies to do the same. Working towards better sustainability is not only the right thing to do for consumers, but also for the planet. In this week’s webinar, Ryan P. Kelly, VP of Ecommerce & Alliance Marketing at FedEx Services shared industry data on sustainability, then was joined by Daren Hull, President at Vera Bradley, Saskia van Gendt, Head of Sustainability at Rothy’s and Sejal Solanki, VP, Ecommerce & Marketing at Coyuchi for a panel discussion on how

CommerceNext Restarts In-Person Conferences

Scott Silverman April 15, 2021

New Advisory Board Members Announced New York, April 15, 2021 – CommerceNext, a community and conference for marketers at retail and direct-to-consumer brands, today announces that it’s restarting in-person conferences, beginning with CommerceNext IRL, scheduled for September 28-29, 2021, at the New York Hilton Midtown. More than 600 ecommerce and retail executives are expected to attend and gather in person for the first time since the Covid pandemic shut down in-person gatherings in March 2020. CommerceNext will follow CDC guidelines and venue protocols to ensure the safety of its attendees. “With the acceleration of vaccinations, we now have the confidence to prepare for

Forbes + CommerceNext: How Lowe’s Grew Loyalty By Amplifying Brand-Driven Marketing | CommerceNext

Veronika Sonsev April 12, 2021

ARTICLE SUMMARY: Loyalty building is critical for retaining shoppers. During the pandemic, Lowe’s continually hits home runs in cultivating loyalty because they’ve gone back to their roots. One of Lowe’s oldest brand promises and strategies is supporting communities. In the face of the pandemic, there was no better time to lean into this core mandate. Marisa Thalberg, Executive Vice President, Chief Brand and Marketing Officer at Lowe’s (who started her position weeks before Covid hit the United States) knew this Lowe’s impactful history and immediately saw an opportunity to help the wider communities in which their customers reside. Driven by customer insights, Thalberg

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