Commerce Next Blog: Learn Customer Acquisition from the Experts

Forbes + CommerceNext: Why TechStyle’s Test And Learn Culture Drives Results

The fashion industry is known for taking risk on the runway. TechStyle—the fashion group with brands like ShoeDazzle, Fabletics and JustFab—takes risk on and off the runway, driving innovation through a unique test-and-learn culture tailored around consumer behavior. TechStyle's performance marketing efforts center around brand values. For many companies, these two concepts are mutually exclusive, but Laura Joukovski, Chief Media Officer at TechStyle, told our co-founder, Veronika Sonsev, exactly how they are not like others companies.

Announcing our first two keynote speakers for CommerceNext 2019

by Veronika Sonsev

The first of many can’t-miss speakers we’ll announce for our ecommerce conference in the coming months, we’re thrilled to share our first two keynotes for CommerceNext 2019 with Joe Megibow, CEO of Purple and Laura Joukovski, Chief Media Officer of TechStyle confirmed to take the stage.

Forbes + CommerceNext: How Leading Retailers Innovate In The Age Of Amazon

by Brittney Kleinfelter

NRF Big Show is aptly named—it's a BIG show. Easy to get lost amongst the myriad of shiny new technology solutions and buzzwords of the day, our CommerceNext co-founder, Veronika Sonsev, tracked down four attendees representing leading direct to consumer retailers (Foot Locker, Party City, Teuful Audio and Jet.com) to find out how they stay focused in the face of all the noise, all while having to compete with the master of ecommerce innovation Amazon.

Marketing Playbooks Of All Sizes: What Every Brand Needs To Know About The Marketing Landscape in 2019

by Brittney Kleinfelter

. According to HubSpot, 87% of people say there are more ads today than two years ago. To learn how leading brands are breaking through the noise, we sat down with Naomi Jacobs of Qurate Retail Group, Bree Casart of West Elm, Mark Chou of Away and Tomer Tagrin of Yatpo at last year’s CommerceNext conference to learn more about their tricks of the trade.

The Role Of Amazon In A World Of Direct-To-Consumer Brands

by Brittney Kleinfelter

Amazon’s ever-increasing presence, some larger brands find themselves facing an even bigger problem: third-party sellers and wholesalers selling their products either steeply discounted, or even worse, as knock-offs. Our CommerceNext panel, moderated by Ruthie Ackerman, Deputy Editor, Women@Forbes, shared differing opinions on whether to have an Amazon partnership and how to approach it.

Glossier flagship store, courtesy of Glossier

Forbes + CommerceNext: Why Direct-to-Consumer Beauty Brand Glossier Takes Marketing Risks

by Brittney Kleinfelter

There's no easy, step-by-step manual for starting a direct-to-consumer brand in this ecommerce age of Amazon. But Glossier seems to have faced little trouble figuring out how to sprint to the top of the beauty market and amass a customer following only household name brands traditionally experience. Co-creating every product with its customers, Glossier shaped its strategy, brand and social community right along side its target audience.

The Secret Behind Chewy’s Customer Acquisition Strategy

by Brittney Kleinfelter

Customer service is becoming an increasingly significant part of the customer experience, and brands are searching for ways to go above and beyond their customers’ expectations. Online pet food distributor Chewy was able to master the art of delivering excellent customer service. Chewy is the leading seller of pet food online—above Amazon.

Consumer Experience: What Every Retailer Needs To Know

by Brittney Kleinfelter

According to Dimension Data, “84% of organizations working to improve [customer experience] have experienced an increase in revenue.” So an investment in customer experience has real payoff when it comes to the bottom line. This article summarizes the insights we learned from the panel and lays out what consumer behaviors shape retail and what that all means for 2019.

CommerceNext Coming Back To NYC On July 31 And August 1, 2019

by Veronika Sonsev

New York, NY, October 18, 2018 — CommerceNext, the conference for next level customer acquisition, is scheduled for July 31 and August 1, 2019, in New York. The 2019 conference moves to the Grand Hyatt and is expanding to two full days. CommerceNext is an annual ecommerce conference that brings together the best minds in retail, and ecommerce digital marketing, and customer acquisition. It’s initial summit in July 2018 in NYC brought together more than 400 attendees and 60 speakers such as Carrie Ask, EVP and President, Global Retail, Levi’s; Vijay Talwar, President, Digital, Foot Locker; and Aaron Sanandres, Co-founder and CEO, UNTUCKit.

Gap Inc. Gets More Personal In Its Marketing

by Rachel Klein

What does it take for Gap Inc. to personalize marketing for prospective customers? Noam Paransky, SVP, Digital at Gap Inc. explained to CommerceNext founder, Veronika Sonsev, how they have gone about building their sophisticated marketing tech stack that enables the retail giant to personalize its marketing tactics in ways that make customers feel they are interacting with a smaller, boutique brand.

CommerceNext Blog

Forbes + CommerceNext: Why TechStyle’s Test And Learn Culture Drives Results

Announcing our first two keynote speakers for CommerceNext 2019

Forbes + CommerceNext: How Leading Retailers Innovate In The Age Of Amazon

Marketing Playbooks Of All Sizes: What Every Brand Needs To Know About The Marketing Landscape in 2019

The Role Of Amazon In A World Of Direct-To-Consumer Brands

Forbes + CommerceNext: Why Direct-to-Consumer Beauty Brand Glossier Takes Marketing Risks

The Secret Behind Chewy’s Customer Acquisition Strategy

Consumer Experience: What Every Retailer Needs To Know

CommerceNext Coming Back To NYC On July 31 And August 1, 2019

Gap Inc. Gets More Personal In Its Marketing

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