Commerce Next Blog: Learn Customer Acquisition from the Experts

New Panel Announcement: Sephora, Thrive Market, Party City + Pebble Post

Given how much retailers and direct to consumer brands invest in customer acquisition, we would be remiss not to cover the other side of the equation—retention. Capitalizing on retention and commanding loyalty from existing customers is critical to a company’s viability and long-term success. Studies have shown that a happy customer is up to five times more likely to repurchase. The marketing executives on this panel straddle both ecommerce and brick-and-mortar retail, and know what it takes to achieve happy customers through holistic customer engagement.

Research Report: How Does Your Performance Marketing Measure Up To Your Peers?

by Brittney Kleinfelter

The results of our ecommerce marketing survey are in, and traditional retailers have some significantly different priorities from their digital-first direct-to-consumer (DTC) counterparts. Download our free report, “How Leading Retailers and Direct-to-Consumer Brands are Investing in Digital,” and find out how your marketing budget compares to other top brands.

100 More Spots Opened By Popular Demand for CommerceNext 2019

by Veronika Sonsev

We’re still 78 days away from this year's ecommerce conference and we’re busting at the seams! Due to an overwhelming response from retail and DTC brands, we’ve worked with the Hyatt to open up 100 more passes in anticipation of more than 800 attendees. This retail and ecommerce conference for next level customer acquisition is scheduled for July 31 and August 1, 2019, in the heart of New York City. This is the first year we will be hosting at the Grand Hyatt for a full two-day experience with almost double the content.

Announcing Keynote Speakers from Walmart and Glossier at CommerceNext 2019

by Veronika Sonsev

CommerceNext 2019 is less than 90 days away! Today, we’re excited to announce two more keynotes for this year's ecommerce conference: Denise Incandela, SVP and Group General Manager of Fashion for Walmart ecommerce, and Ali Weiss, Senior Vice President of Marketing at Glossier. Incandela is a visionary retail executive who has delivered growth and transformation for brands and specialty retailers for over 20 years.

CommerceNext 2019 Agenda Announced!

by Veronika Sonsev

We’re excited to announce our full agenda for CommerceNext 2019, taking place on July 31st & August 1st in NYC. Developed in partnership with our advisory board, the agenda of our ecommerce conference focuses on the fast-paced, high-stakes world of customer acquisition. Whatever your preferred learning and networking style may be, we have something for you. For the first time, CommerceNext will be two full days of keynotes, panels, breakout sessions and roundtables—all focused on next level and next-generation customer acquisition strategies and tactics.

How Estee Lauder Engages Customers with Micro-Storytelling

How Estee Lauder Engages Customer Experience with Micro-Storytelling

by Brittney Kleinfelter

Even before the rise of the internet and smartphones, Estée Lauder, the founder of Estée Lauder Companies, knew the importance and complexities of telling stories to connect and capture an audience. At the 2018 CommerceNext conference, Tricia Nichols, Senior Vice President of Customer Marketing at Estée Lauder, shared how her team successfully harnesses the art of micro-storytelling to capture an audience, share brand values and create customer loyalty. The goal of micro-storytelling is fostering brand bonding—the building of rational and emotional bonds between customer and brand as a part of the customer experience.

Session: Speakers from General Assembly, Priceline and Bonobos

2019 Panel Announcement: Bonobos, Priceline And General Assembly Take The Stage

by Veronika Sonsev

On Day two of this year’s ecommerce conference, Micky Onvural (CEO, Bonobos), Ben Harrell (CMO, Priceline), and Kieran Luke (GM Credentials, General Assembly/GA) break it all down in their session, “The Ingredients of a Successful Marketing Team.” Why this panel topic? These ecommerce marketing leaders see team curation as both an art and a science.

Getting Under The Hood With Attribution: Meet Our Panel

by Veronika Sonsev

Attribution is one of marketing’s biggest headaches. It’s also an absolute necessity for measuring incrementality and managing ROI. With so many differing opinions on how best to handle attribution, retailers often find themselves struggling for real answers amongst the noise. With multi-touch attribution, models can be difficult to build out and maintain, often requiring a data science team or specialized partners. Some retailers have defaulted to last-click attribution, which has it’s pitfalls given it’s bias towards lower-funnel marketing tactics. Then, there’s the question of which metric should be used for optimizing media? Should it be return on ad spend (RoAS), cost per aquisition (CPA) or profitability? And, how do you ensure you’re capturing customer engagement and purchase across devices and channels?

West Elm Bedroom Bundle Offered on Rent the Runway COURTESY OF WEST ELM

Forbes + CommerceNext: Are Rentals The Next Frontier For Retail?

by Brittney Kleinfelter

When Rent the Runway (RTR) stormed onto the fashion scene, it created an entirely new retail audience: clothes renters. Other companies, like Le Tote, quickly followed suit (no pun intended), getting into the fashion rental business capturing this lucrative and novel group of consumers. Now, RTR is back to breaking into new markets.

Forbes + CommerceNext: Why TechStyle’s Test And Learn Culture Drives Results

by Brittney Kleinfelter

The fashion industry is known for taking risk on the runway. TechStyle—the fashion group with brands like ShoeDazzle, Fabletics and JustFab—takes risk on and off the runway, driving innovation through a unique test-and-learn culture tailored around consumer behavior. TechStyle's performance marketing efforts center around brand values. For many companies, these two concepts are mutually exclusive, but Laura Joukovski, Chief Media Officer at TechStyle, told our co-founder, Veronika Sonsev, exactly how they are not like others companies.

CommerceNext Blog

New Panel Announcement: Sephora, Thrive Market, Party City + Pebble Post

Research Report: How Does Your Performance Marketing Measure Up To Your Peers?

100 More Spots Opened By Popular Demand for CommerceNext 2019

Announcing Keynote Speakers from Walmart and Glossier at CommerceNext 2019

CommerceNext 2019 Agenda Announced!

How Estee Lauder Engages Customer Experience with Micro-Storytelling

2019 Panel Announcement: Bonobos, Priceline And General Assembly Take The Stage

Getting Under The Hood With Attribution: Meet Our Panel

Forbes + CommerceNext: Are Rentals The Next Frontier For Retail?

Forbes + CommerceNext: Why TechStyle’s Test And Learn Culture Drives Results

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