Commerce Next Blog: Learn Customer Acquisition from the Experts

CommerceNext IRL Spotlight: Sessions On Traditional Channels

Alyse-Noël Hicks August 24, 2021

CommerceNext is preparing for its first in-person event in almost two years, CommerceNext IRL. The summit will take place on September 28-29 in New York City from 8am ET to 7pm ET. We’ve created an action-packed agenda of sessions on the future of retail and ecommerce featuring some of the most influential leaders in our industry. Below are three of the sessions that will help you enhance your brand. How Podcasts Have Transformed Audio Advertising Wednesday, September 29, 3:40 pm Speaker: Martha Gallant, Growth Marketing at Helix Sleep Moderator: Liz Horowitz, Founder at Sonic Strategy Consulting DTC brands are all

CommerceNext Internship Highlights: What I Learned This Summer With CommerceNext

Amelia Poling August 20, 2021

Nearing the end of their internship experiences, Vanessa Dang and Amelia Poling share their experiences working with the CommerceNext Team as marketing interns for the Summer of 2021. VANESSA’S INTERNSHIP EXPERIENCE With a background in entertainment marketing while pursuing an undergraduate degree in Economics at the University of California, Berkeley, I knew I had wanted to dip my toes into the marketing world for a long time. Thus, when looking for an internship this summer, I had focused on three key points: mentorship, independence and flexibility. Lucky for me, CommerceNext was able to provide all of the above and more. As a start-up

CommerceNext IRL Spotlight: Sessions On Growth Marketing

Amelia Poling August 18, 2021

CommerceNext is preparing for our first in-person event in almost two years, CommerceNext IRL. The summit will be on September 28th and 29th in New York City from 8am ET to 7pm ET. We’ve designed an incredible agenda of sessions on the future of retail and ecommerce and featuring the leaders in our industry. With changes in technology, privacy regulations and in-person living, there is so much opportunity for retailers and DTC brands to lean into growth marketing. Below are just three of the sessions that will help you grow your brand. New Advertising Strategies for a New Era Wednesday, September 29th at

Opportunities and Challenges of Personalization at Scale

Amelia Poling August 11, 2021

Personalization at scale is a great way to encourage customer retention through more engaging experiences. In a recent webinar, Jon Mandell (SVP, Membership Marketing and Global Ecommerce, WW), Ujjwal Dhoot (CMO, DXL Group) and David Henry (Director of Product Marketing, Amperity) discussed the opportunities and challenges of personalization. Watch the replay here or read the recap below. Amperity Presentation: How to Personalize Your Customers’ Experiences Personalization at scale is the moon shot for engaging customers throughout their experience with a brand. When personalization is used, a brand will “ultimately do a better job at captivating and engaging customers” according to Amperity. As a

The New Performance Marketing Playbook for BTS, Holiday 2021 & Beyond

Katja Teichmann August 5, 2021

With increased data privacy restrictions, a more crowded digital market and increased costs for paid channels, retailers are pivoting their performance marketing strategies while preparing for back-to-school and the holiday season. Being brand led may just be the answer to performance marketing moving forward. We’re recapping what Frank Vitovich (VP, Solutions at Botify), Vivek Kumar (CRO at UrbanStems) and Liz Dolinski (Chief Growth Officer at Lunya) had to say at our recent webinar. Watch the replay here or read the recap below. [PRESENTATION] Botify is dedicated to bringing a performance marketing approach to SEO. To start the webinar, they shared the trends shaping

The Right Insights: The Key to Improving Site Experience

Amelia Poling August 3, 2021

Making data-driven changes to your ecommerce site will build the most accessible and effective ecommerce experience for your customers. But, demands for privacy and security from your customers mean finding new ways to access their data. In a recent webinar hosted by CommerceNext, we heard from Sarah Schultz (AVP – Ecommerce Product Management & Web Operations, Ann Taylor), Matt Powell, (Chief Technology Officer, FTD) Stephanie Urban (VP eCommerce, Urban Digital) and Kirsten Newbold Knipp (CMO, FullStory) on how to make this all happen. Watch the replay here or read the recap below. FullStory Presentation: What’s Driving Customers To Jump Ship In a customer survey

Adapting Advertising Strategies to Meet Growing Privacy Needs

Katja Teichmann July 23, 2021

With privacy measures doubling down to meet consumers’ increasing needs, our advertising strategies are going to need to adapt. Luckily, our latest webinar covered the best practices your brand can use to both prepare for a cookieless world and improve your advertising strategies while still reaching your target audience. We’re breaking down what Gary Burtka (VP US Operations, RTB House), Suruchi Shukla (VP of Omnichannel Growth Marketing, Tailored Brands), Loren Simon (Chief Revenue Officer, American Giant) and Leslie Burthey (VP of Marketing, GoodRx) had to say on the topic. Watch the replay here or read the recap below. [PRESENTATION] We all need

Photo by Nataliya Vaitkevich from Pexels

Personalized Engagement — How to Stop Frustrating Your Customers

Amelia Poling July 7, 2021

The CommerceNext webinar, “Personalized Engagement—How to Stop Frustrating Your Customers,” began with a presentation from Ehren Maedge (GM – North America, MoEngage) about the personalization of messages and engagement for customers. Next, Maedge was joined for a detailed discussion on best practices for personalization by John Yesko (Senior Director, Head of User Experience & Service Design, Walgreens), Jenna Posner(VP of Digital, SNIPES) and Jeff Gerstel (CMO, B&H Photo Video). Read the recap here or watch the replay. [PRESENTATION] MoEngage On Current Personalization Trends Personalization begins with understanding your customers. MoEngage conducted a research survey to acquire a “360-degree view of [the] customer,” including how

Winning The Inbox: Reviving Open Rates in a Crowded Email World

Katja Teichmann July 6, 2021

In a world where billions of emails are sent every day, what kind of email can actually draw attention in an inbox? In our latest webinar, “Winning the Inbox: Reviving Open Rates in a Crowded Email World,” Engin Yilmaz (Director of Product Management at Red Sift) gave a presentation on BIMI, a new email marketing tactic to improve engagement rates, followed by a panel discussion with Anurag Kadyan (VP, Direct to Consumer & E-Commerce at S’well), Shawna Hausman (Chief Marketing Officer at Health-E Commerce), Houman Akhavan (Chief Marketing Officer at CarParts.com) and Iain Hunneybell, Global Head of Information Security at (YOOX NET-A-PORTER GROUP)

Campaigns We Love Series: Having Pride In Your Brand

Rachel Klein June 25, 2021

Having Pride In Your Brand Every time we talk about cause marketing with our panels, the emphasis inevitably boils down to: “make sure it feels authentic to the consumer” and “choose a cause true to your core company values.” It’s incredibly difficult to check both these boxes completely and in a natural-feeling way for consumers, but Bombas is the gold medalist of cause marketing—especially this month. A little about Bombas: Cause to the core. Aiding people experiencing homelessness is Bombas’s core mission—they also happen to make some of the best socks on the market. Since its inception in 2013, one pair of

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