CommerceNext Insights

CommerceNext Team at CN 2022 Ecommerce Conference

CommerceNext Announces Majority Investment From CloserStill Media

Katja Teichmann January 16, 2023

NEW YORK, NEW YORK, JANUARY 16, 2023 – CommerceNext, the leading U.S. ecommerce conference and community, today announced a majority investment from CloserStill Media, the producer of market-leading business events, exhibitions and conferences. “Joining forces with CloserStill gives CommerceNext the resources to deliver even more amazing conferences and events for our growing community of ecommerce executives,” said CommerceNext co-founders Scott Silverman, Veronika Sonsev and Allan Dick. “We look forward to tapping into CloserStill Media’s deep experience in delivering best-in-class business conferences to bring more value to the CommerceNext community. CommerceNext produces highly-rated ecommerce conferences and events including its annual summit, The

Top 5 Happenings at the NRF Big Show

Rachel Reardon December 19, 2022

The NRF Big Show is one of the biggest events for the retail community, and it’s back in 2023. Over the course of three days, attendees will have access to 175+ sessions, 350+ speakers and 800+ exhibitors. It is sure to be an amazing experience for networking and learning the newest trends in the retail industry. In case you’re not sure what to take advantage of at the NRF Big Show, we rounded up the five key happenings we think you should look out for to optimize your experience! 1. Consumer Product Showcase NRF’s Consumer Product Showcase is a new event that will

Recession Proof Marketing Strategies: Tips from the 2022 CommerceNext Ecommerce Conference

Maeve Billings December 13, 2022

The looming recession and the overall current macroeconomic state of the United States economy has frightened every business. Budget cuts are necessary during a recession, and more often than not, marketing dollars are some of the first to go. But sales aren’t going to happen if marketing doesn’t exist, so it’s time to recession-proof your acquisition and retention strategies. We gathered the three best tips shared at the 2022 ecommerce conference from over 100 industry leaders. Optimize Your Customer Experience Emphasize Your Brand’s Value, Not Your Prices Focus on Creating Meaningful Content Read on to explore these essential tips for success during a

Customer Retention Strategies and Personalization

Rachel Reardon December 1, 2022

The holiday season is upon us which means companies will be preparing for many new customers. According to our benchmark survey with CommX, 63% of retailers are expecting holiday 2022 sales to beat 2021. Thus, it is critical to focus on customer retention strategies for repeat purchases beyond the holidays. In our webinar Winning Customer Loyalty Beyond Holiday Sales, we discussed several retention strategies that retailers can use to create a winning customer personalization experience such as: Creating a loyal following straight from the first purchase Focusing on personalization with customer retention strategies Experimentation with new models for better data collection Establishing strong

Using Composable Commerce to Prepare for Traffic Peaks

Rachel Reardon November 9, 2022

During the holiday season, it is standard for retailers to see spikes in traffic. Planning for such spikes requires heavy planning with strategies like code freezes. Though traditional methods can work, many leading figures in the retail industry are advocating for making use of composable commerce as a better tool for spike preparation. In our webinar, Treat Any Day Like Black Friday: How Composable Commerce Unwraps Your New Normal, we discussed the importance of composable commerce in modern operations. Speakers Dylan Valade, Head of Global Ecommerce Technology at PUMA and Ambassador at MACH Alliance Deepa Shekhar, Director of Digital Marketing Technologies at Logitech

Conversational Commerce: Your Ticket to a Successful Holiday Season

Maeve Billings October 10, 2022

When it comes to interacting with brands, consumers today have much higher expectations. They’re not only looking for products that meet their needs, but also a convenient and personalized shopping experience—whether they’re scrolling through your website or browsing in-store. These expectations only get more prominent during the holiday season. Consumers have so much to buy in so little time, it’s crucial for brands to put their best and most personalized foot forward to lock in customers for holiday shopping and beyond. Conversational commerce may be the solution. During the CommerceNext 2022 keynote session, “Preparing Your Tech Stack for the Era of Conversational Commerce,” executives

NEW HOLIDAY MARKETING RESEARCH: From Digital Sales Cheer to Consumer Spending Fear

Maeve Billings October 6, 2022

CommerceNext’s newest holiday marketing benchmark report focuses on helping ecommerce executives understand retailers’ perception of the consumer mindset and get a sneak peek at their marketing plans for holiday 2022. For this qualitative report, CommerceNext partnered with The Commerce Experience Collective (CommX) and surveyed 100 retail and brand executives from various sized companies to understand: Retailers’ top concerns for holiday 2022 Industry expectations for online sales How this year’s marketing strategies are shaping up Sucharita Kodali, Vice President and Principal Analyst at Forrester helped analyze the results and her findings are included throughout the report. Download the free report here. Hot Holiday Marketing

Optimizing Ecommerce For The Gift Buyer

Maeve Billings October 3, 2022

The most popular gift-shopping time of the year is just a few short weeks away and retailers across the globe are preparing to tackle the season. According to Coresight Research, the US Gifting Market is expected to grow to $816 billion by 2024, making it crucial for retailers and marketers to bring out their most creative and carefully planned strategies for optimizing ecommerce. Shopping for gifts is a very different journey than shopping for yourself, and the target customer may be nothing like the gifting customer. This is why it is essential for retailers to understand the gift shopping journey and the opportunity

Olaplex Shares Tips on How To Build The Next Big Brand

Maeve Billings September 2, 2022

Olaplex has had incredible growth since its inception. Starting as a salon-focused haircare brand, the company has since expanded into retail and DTC, seeing 112% annual growth in the last year. During her keynote fireside chat at CommerceNext 2022, Olaplex CEO JuE Wong shared that with their growth strategy driven by technology, customer data and insights, she believes this success into a big brand is just the beginning. Read on to learn some of the tips Olaplex shared at #CN2022 regarding how to build the next big brand: from disruptor to power player, or watch the full session recording here. 1. Hunt For

How to Evolve Your Digital Future: Live Shopping Tips From Qurate Retail Group

Maeve Billings August 26, 2022

Qurate Retail Group, which includes QVC, HSN and several other brands, was among the first to enter the digital future and introduce live shopping on linear TV more than 40 years ago. Today, Qurate Retail Group is the largest player in video commerce (“vCommerce”), which spans video-driven shopping across linear TV, ecommerce sites, digital streaming and social platforms like TikTok and Facebook. During his keynote session at CommerceNext 2022, Brian Beitler, SVP, vCommerce Ventures at Qurate Retail Group shared many tips about how the brand continues to create sticky vCommerce experiences that build communities and drive sales. Read on to explore the live

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