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Holiday Marketing Tips

NEW HOLIDAY MARKETING RESEARCH: From Digital Sales Cheer to Consumer Spending Fear

CommerceNext’s newest holiday marketing benchmark report focuses on helping ecommerce executives understand retailers’ perception of the consumer mindset and get a sneak peek at their marketing plans for holiday 2022. For this qualitative report, CommerceNext partnered with The Commerce Experience Collective (CommX) and surveyed 100 retail and brand executives from various sized companies to understand: Retailers’ top concerns for holiday 2022 Industry expectations for online sales How this year’s marketing strategies are shaping up Sucharita Kodali, Vice President and Principal Analyst at Forrester helped analyze the results and her findings are included throughout the report. Download the free report here. Hot Holiday Marketing

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Ecommerce Conference Tips

Optimizing Ecommerce For The Gift Buyer

The most popular gift-shopping time of the year is just a few short weeks away and retailers across the globe are preparing to tackle the season. According to Coresight Research, the US Gifting Market is expected to grow to $816 billion by 2024, making it crucial for retailers and marketers to bring out their most creative and carefully planned strategies for optimizing ecommerce. Shopping for gifts is a very different journey than shopping for yourself, and the target customer may be nothing like the gifting customer. This is why it is essential for retailers to understand the gift shopping journey and the opportunity

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Preparing for the Holiday Shopper Webinar

Holiday ’22 Retail Forecast: How to Effectively Reach Today’s Holiday Shopper

The biggest shopping season of the year is coming up quickly, and retailers are creating their holiday 2022 marketing strategies. In the most recent CommerceNext Webinar, executives from Michael Kors, Kendra Scott, David Yurman, GiftNow and Coresight Research discussed new consumer research and what retailers should expect (and prepare for) to have a successful Holiday 2022 and cater to the holiday shopper. What We Learned: Inflation and other macro uncertainties are projected to affect holiday shoppers’ behavior. Shoppers are putting more emphasis on the value of the brand, its products and prices. There are a variety of ways retailers can attract the holiday

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How E.L.F. BEAUTY Connects With Gen Z Consumers

In a previous blog, we covered the best ways to connect with Gen Z consumers. We’re now back to talk about how one specific company, the #1 Favorite Gen Z Beauty Brand, E.L.F. BEAUTY, nails Gen Z marketing. The brand has consistently shown up and shown out: they’ve been awarded the CommerceNexty for Marketing Innovator of The Year two years in a row for their collaboration with Chipotle and their TikTok reality show. They also have a strong and dedicated social presence, with 592K followers on Twitter and a total of 11.7M TikTok likes. Read along as we see how E.L.F. got where

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JuE Wong at CN 2022

Olaplex Shares Tips on How To Build The Next Big Brand

Olaplex has had incredible growth since its inception. Starting as a salon-focused haircare brand, the company has since expanded into retail and DTC, seeing 112% annual growth in the last year. During her keynote fireside chat at CommerceNext 2022, Olaplex CEO JuE Wong shared that with their growth strategy driven by technology, customer data and insights, she believes this success into a big brand is just the beginning. Read on to learn some of the tips Olaplex shared at #CN2022 regarding how to build the next big brand: from disruptor to power player, or watch the full session recording here. 1. Hunt For

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Conversations with CommerceNext: Bonus Podcast Episodes

CN 2022 Bonus Podcast Episodes

We had so many excellent speakers at this year’s CommerceNext ecommerce conference and were lucky to be joined by several for more intimate conversations on our podcast. In these bonus podcast episodes, we dove deeper into industry topics with speakers, expanding on their sessions and more. We’re excited to share some of the main takeaways from each episode and invite you to listen to the full podcast episodes. Don’t forget to subscribe to Conversations with CommerceNext for more marketing strategy content. Sucharita Kodali, Vice President And Principal Analyst, Forrester Research, Talking Macro Economic Trends At The CommerceNext Ecommerce Growth Show 2022 Forrester talks

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Qurate Retail Group -- Digital Future

How to Evolve Your Digital Future: Live Shopping Tips From Qurate Retail Group

Qurate Retail Group, which includes QVC, HSN and several other brands, was among the first to enter the digital future and introduce live shopping on linear TV more than 40 years ago. Today, Qurate Retail Group is the largest player in video commerce (“vCommerce”), which spans video-driven shopping across linear TV, ecommerce sites, digital streaming and social platforms like TikTok and Facebook.  During his keynote session at CommerceNext 2022, Brian Beitler, SVP, vCommerce Ventures at Qurate Retail Group shared many tips about how the brand continues to create sticky vCommerce experiences that build communities and drive sales.  Read on to explore the live

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Technical Debt

How to Reduce Ecommerce Technical “Debt” and Maintain a Great Customer Experience

Accruing ecommerce technical debt can slow down your organization–companies underequipped from a technology standpoint are crippled as they try to acquire new customers and expand.  In our most recent webinar, “How to Reduce Ecommerce Technical ‘Debt’ and Maintain a Great Customer Experience,” our experts from FTD, Alvarez & Marsal, commercetools and Capgemini discussed their experiences in dealing with paying down technical debt and replacing decaying, insufficient infrastructure with systems built to last.  What we learned:  What is Tech Debt Types of Tech Debt Sources of Tech Debt How To Pay Down Technical Debt How to See What’s Going Wrong & What to Do

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Marketing in a Downturn: Preparing for Back-to-School with Old Navy

The current state of the United States economy has many retailers and brands worried about how it could affect the busiest times of their fiscal years. However, back-to-school (BTS) shopping is coming up, and it does not seem to be impacted even in economic downturn. According to Deloitte’s 2022 BTS study, parents plan on spending approximately $660 (8% higher than last year) to replenish their students’ school apparel and supplies. At CommerceNext 2022: The Ecommerce Growth Show, Jamie Gersch, SVP & CMO at Old Navy discussed how to stay relevant and successful even through macro downturns. Read on for the session’s key insights

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Optimization Tactics to Deliver a Better, More Human Digital Experience

It’s no secret that optimization improves your digital experience—customers have high expectations of website UX and will shop elsewhere if your brand doesn’t deliver.  In our most recent webinar, “Optimization Tactics to Deliver a Better, More Human Digital Experience,” our experts from E.L.F Beauty, Hanky Panky, Saatva and Contentsquare discussed how their teams are doing continual work testing, experimenting and optimization. What we learned:  What is Optimization? How to Manage the Optimization Process Identifying Key Areas to Test How to See what’s Going Wrong & What to Do We also polled our community to see their self-reported top struggles in improving their customers’

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