CommerceNext Insights

Precision and Personalization: The Future of Chatbots with Conversational AI

Maeve Billings September 18, 2023

Conversational AI has emerged as a game-changer in the realm of customer engagement. During the CommerceNext 2023 Ecommerce Growth Show, Christian Ward, Chief Data Officer at Yext, shed light on how conversational AI is unlocking the full potential of chatbots, transforming the customer experience and optimizing business operations. In this blog, we’ll delve into the key insights from the session, providing actionable takeaways for marketers looking to leverage conversational AI effectively. https://youtu.be/Qf6hntqtV6U?si=p_DoiclM6Ye1WHvk The Evolution of Conversational AI Until recently, the internet primarily answered the questions of who, what, where and when. However, with the advent of artificial intelligence, we’re now equipped to tackle

Physical Retail Trends & Preparing for Holidays

Kylie Rashkin September 15, 2023

Nothing compares to the experience of shopping from the comfort of your own home. Whether you are laying in bed, on a lunch break or mindlessly scrolling through product pages while watching TV, it is everyone’s favorite pastime. Yet something remains so special about the traditional in-store shopping experience and 47% of consumers plan to make their holiday purchases in department stores. Full of personalized touchpoints and the chance to engage with brands face-to-face it holds a unique attraction. As we approach the holiday season, let’s explore how you utilize some physical retail trends and make the most of the in-person shopping experience

Unlocking Social Commerce Success: Strategies to Stand Out and Profit

Maeve Billings September 5, 2023

As platforms like Facebook, Instagram, Snapchat and TikTok continue to emphasize automation and algorithm-driven approaches, brands find themselves lost in a sea of similarity, struggling to stand out. In a breakout session at CommerceNext 2023 Ecommerce Growth Show, Josh Tan, Sr. Director, Media Strategy at Rise Interactive, shared invaluable insights on how to craft a winning social commerce strategy that not only drives profit but also ensures efficiency. Read on to dive into the key takeaways from this session and explore actionable steps to optimize your social commerce approach. https://youtu.be/a_8wOiT7O3E?si=0JFwDpBf8CTb5jDF Adapting to Change: Key Techniques for Success The session kicked off with a

Exploring the Power of Omnichannel Retail with Trina Turk and Amazon Today

Maeve Billings August 22, 2023

The CommerceNext 2023 Ecommerce Growth Show was full of insights for retailers seeking innovative ways to stay ahead in the ever-evolving landscape of ecommerce. One breakout session, “Omnichannel is Everything: How Retailers Can Amplify and Optimize In-Store Inventory,” featuring Ashley Walker, Director of Digital Marketing and Ecommerce at Trina Turk and Mel Lubey, Strategic Partnerships at Amazon Today, delved into the intersection of ecommerce and brick-and-mortar retail. With a focus on meeting customers’ demands for convenience and immediacy, the session unearthed key omnichannel strategies that retailers can harness to create a seamless, customer-centric shopping experience. Read on to learn the session’s key takeaways

Shifting Marketing Mix in Response to Measurement & Targeting Challenges

Kylie Rashkin August 16, 2023

In today’s rapidly evolving marketing landscape, where privacy laws and changing data practices have reshaped the advertising landscape, marketers find themselves at the forefront of adaptation. The challenge of effectively measuring and targeting audiences has prompted a shift in the marketing mix. This blog delves into the insights and strategies discussed in a panel session at the recent CommerceNext Ecommerce summit, featuring industry experts who have successfully navigated these challenges. The key takeaways from this session include: Rethinking measurement approaches Navigating customer identity and engagement Data-driven personalization strategies Strategies for creative targeting Watch the full session recording below or continue reading for a

Deep Dive into Composable Commerce

Kylie Rashkin August 10, 2023

In the ever-changing landscape of ecommerce, new approaches and technologies continually emerge to meet the demands of businesses and customers alike. One example of this is composable commerce, which promises a new level of flexibility and customization in building commerce ecosystems. It includes architecture that is API first, cloud native, headless and microservice based. This model promises freedom and flexibility for retailers and DTC brands to offer differentiating experiences in areas such as search, personalization and loyalty. Let’s delve into the key takeaways from this webinar’s insightful discussion. WHAT WE LEARNED ABOUT: What is and is not composable and how has it evolved

How Forever 21 Stays Connected to Their Gen Z Customers

Maeve Billings August 10, 2023

It’s no secret that marketers are looking for ways to better connect with Gen Z consumers. At this year’s CommerceNext ecommerce summit, Winnie Park, CEO of Forever 21, hosted a notable session on how the brand has innovated to stay culturally fluent and deeply connected to its customers. At the heart of her strategy is a focus on meeting Gen Z where they are, engaging with them and simply co-existing. The key takeaways from this session include: Gen Z prefers authenticity over corporate marketing/partnerships. To create a relationship with Gen Z, you can’t do everything for-profit. The importance of integrating into the Gen

Domino’s Reinvented – Boldly Innovating for Today’s Changing Customer Journeys

Maeve Billings July 28, 2023

The 2023 Ecommerce Growth Show brought together industry leaders from various sectors to discuss the ever-changing landscape of digital commerce. One of the standout keynote presentations featured Christopher Thomas-Moore, Chief Digital Officer at Domino’s, who shared insights into how the pizza giant reinvented itself through bold innovation to adapt to today’s changing customer journeys. In this blog, we’ll explore the five key points from CTM’s presentation that businesses can apply to thrive in the dynamic digital landscape. The five key takeaways from this keynote include: Embrace change and innovation to stay adaptable and relevant. Identify and leverage tensions to find creative solutions. Obsess

Unleashing the Hidden Power of User-Generated Content to Drive Engagement and Profit

Maeve Billings July 27, 2023

Despite the abundant information in User-Generated Content (UGC), many retailers still need help to fully harness its potential. During the most recent CN webinar, “Unleashing the Hidden Power of User-Generated Content to Drive Engagement and Profit,” our panel of experts from Colgate-Palmolive, Saadia Group, REDCON1 and Yogi discussed how to get the most out of your (and your competitors) UGC by making it a central part of your strategic planning. WHAT WE LEARNED: The number one factor in a consumer’s purchase decision is price, but the second is trust. The power of rethinking the current bifurcation of User-Generated Content. How to make the

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