Author: Sofiia Tarasiuk

Mother’s Day Marketing: Key Trends for Retailers

Sofiia Tarasiuk March 19, 2025

Mother’s Day presents a valuable opportunity for brands to connect with over 86 million mothers across the United States. Consumers are expected to spend an average of $254.04 on gifts and celebrations, totaling $33.5 billion in sales. With spending at near-record levels, brands must align their campaigns with emerging consumer trends to maximize engagement and sales. The Power of Customer-Centric Storytelling Storytelling remains a key driver of emotional engagement during holidays like Mother’s Day. Shoppers want gifts that create a personal connection which makes user-generated content and real-life stories essential for brands looking to make an impact. A study by Mountain Research highlights

5 Ways Businesses Can Prioritize Sustainability in 2025

Sofiia Tarasiuk March 1, 2025

While Earth Day brings our environmental responsibilities into sharp focus, the truth is that sustainability demands brands’ attention every day. From sourcing to packaging to managing logistics, the aim is clear: build an ecosystem that’s beneficial for the planet, profitable for businesses and positive for consumers. A 2023 report by ThredUp found that 78% of consumers prefer to buy from brands that are transparent about sustainability efforts. This means sustainability is no longer a niche concern—it’s an expectation. So, ready to get your green on? Let’s dive into 5 ideas to steer your business towards a greener future. 1. Eco-Friendly Packaging Solutions Transitioning

Hot Topics: What You’ll Learn at the CommerceNext Growth Show

Sofiia Tarasiuk June 3, 2024

Today’s consumers are tech-savvy and have high expectations, often outpacing what retailers and brands can deliver. This challenge, however, presents a unique opportunity for innovation. CommerceNext is dedicated to helping retailers bridge this gap by providing essential tools, skills, and connections, empowering them to stay ahead and maintain a competitive edge. If you’re heading to the CommerceNext Growth Show in NYC, you’re in for an exceptional experience! With over 150 speakers and more than 2,500 attendees, this event is a prime opportunity to gain valuable insights and forge meaningful connections. The sessions at the CommerceNext Growth Show are designed to help you

Celebrating Pride: Lessons Learned and Brands Leading the Way

Sofiia Tarasiuk May 29, 2024

Pride Month is a time for celebration, reflection and progress. It serves as an important reminder of the LGBTQ+ community’s resilience, struggles and victories throughout history. Many brands participate in Pride Month, translating their values of diversity and inclusion into impactful campaigns. According to data from Gallup, 7.6% of the U.S. population now identifies as LGBTQ+. Notably, this percentage is higher among younger generations: more than 1 in 5 members of Gen Z identify as LGBTQ+, along with nearly 10% of Millennials. These significant numbers underscore the importance of supporting and advocating for this community. As we embark on Pride Month, it’s crucial

The Future of On-Site Personalization: Best Practices

Sofiia Tarasiuk April 19, 2024

Ecommerce success is no longer just about engaging customers–it’s about creating tailored experiences that resonate on a personal level. An Epsilon study shows that 80% of consumers are more likely to do business with a company when it offers them personalized experiences, and 90% find personalization appealing. These figures highlight why personalization is not just beneficial but essential in the modern marketing playbook. A recent CommerceNext webinar, “Leveling Up On-Site Personalization in 2024,” brought together industry experts to dive deep into the evolving landscape of on-site personalization in retail and DTC brands. Speakers: Parvez Patel, VP Omni-Channel eCommerce & Digital Experiences, NAPA Auto

Unlock Your 2024 With AI: The Playbook for Ecommerce

Unlock Your Year With AI: The Playbook for Ecommerce

Sofiia Tarasiuk March 8, 2024

In 2024, you have to make an impact with AI. The smartest and most innovative retail and ecommerce companies are embracing AI. It’s changing how they work and engage with their customers. To shed light on this topic, a recent CommerceNext webinar featured experts from the industry who shared their valuable insights and strategies for the successful implementation of AI. Speakers: Mike Dupuis, Chief Digital Officer, SPARC Group Jenna Flateman Posner, Chief Digital Officer, Solo Brands Colleen Waters, Senior Director Ecommerce, Steve Madden Jason Seeba, Chief Marketing Officer, Session AI Moderated by: Jill Dvorak, Chief Content Officer, CommerceNext Watch the replay here or

2024 Digital Retail Forecast: Opportunities, Challenges and Strategies

Sofiia Tarasiuk February 23, 2024

Dive into our recap of the “2024 Digital Retail Forecast: Opportunities, Challenges and Strategies” webinar, where we explored the shifting landscape of digital retail. This session was focused on the transformative effects of generative AI, evolving marketplace trends, logistical excellence and the significance of ethical and sustainable practices in retail. Our panel of industry experts shared actionable insights and strategies to navigate the digital retail challenges and opportunities awaiting in 2024. Watch the replay below or read the summary below. Speakers: Sucharita Kodali, VP and Principal Analyst, Forrester Research Simeon Siegel, Managing Director, Senior Analyst: Retail and eCommerce BMO Capital Markets Sarah Rasmusen, Former

Must See TV: How to Use Linear and Streaming TV to Drive Revenue

Sofiia Tarasiuk February 5, 2024

Discover the secrets of successful TV advertising with ‘Must See TV: How to Use Linear and Streaming TV to Drive Revenue.’ This webinar, featuring insights from industry leaders at Bed Bath & Beyond, Adore Me, and Marketing Architects, delves into innovative strategies for leveraging TV for audience growth and revenue enhancement.

Author: Sofiia Tarasiuk

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