Author: Maya Chalil

In our latest CommerceNext webinar, retail leaders from KEEN Footwear, Artisant Lane Furniture Collective, TeePublic and AB Tasty came together to explore how AI-powered personalization and smarter engagement strategies are transforming the ecommerce experience. The conversation dove into evolving consumer behavior, segmentation strategies and AI’s role in reducing friction along the buyer journey. What We Learned: Using AI-powered segmentation to better serve anonymous web visitors Leveraging emotional intelligence (Emotions AI) to personalize based on shopper psychology Utilizing smarter experimentation to test and optimize personalization strategies Understanding the growing importance of flexible preferred payment options Creating brand loyalty through recognition, community and relevance  

In our latest CommerceNext webinar, industry leaders from Coach, Kendo Brands, Gap Inc., About You and SCAYLE discussed the next evolution in digital customer experiences, exploring how AI, personalization and design simplicity can drive retention and long-term brand love.   What We Learned: Building AI-powered shopping assistants to personalize every touchpoint Designing clean, focused mobile experiences that convert Using customer insights to reshape product pages for modern behavior Investing in brand voice and values for long-term loyalty Using A/B testing strategies to evolve customer journeys Speakers: Becca Rotelli Mignanelli , VP, eCommerce, Coach Sarah Morphis, Senior Director, Ecommerce & Digital, KENDO Brands Anshuman

In our latest CommerceNext webinar, industry experts from American Eagle, Fabletics, Patagonia, Steve Madden and Vimeo came together to discuss how brands can create engaging content that drives customer loyalty and conversions. The session explored the role of storytelling, influencer content and video marketing in shaping the future of online shopping. What We Learned: Mastering multichannel storytelling across video, social, email & more Leveraging video to boost engagement & streamline the path to purchase Aligning content with the customer journey—from discovery to loyalty Speakers:  Ashley Schapiro, VP, Marketing, Media, Performance & Engagement, American Eagle Carly Gomez, SVP, Marketing, Fabletics Colleen Waters, VP, E-Commerce,