Author: Maya Chalil

Conversational Commerce & CX: Turning Real-Time Engagement Into Revenue

Maya Chalil May 16, 2025

In a digital world shaped by convenience and connection, the customer journey has evolved into a two-way conversation. In this CommerceNext webinar, leaders from Boot Barn, Billabong/Quiksilver, Sideshow and iAdvize explored how conversational commerce is transforming product discovery, driving conversions and helping brands build long-term customer relationships through smarter engagement. Moderated by Allan Dick, Co-Founder of CommerceNext, the discussion covered everything from the power of real-time AI to the evolution of chat tools, customer expectations and building customer connection at scale. What We Learned: Rethink the role of chat—don’t limit AI to a chatbot. Use conversational tools to simplify complex product decisions. Layer

The AI Playbook for Ecommerce: What’s New

Maya Chalil May 16, 2025

In our recent CommerceNext webinar, retail leaders from Catalyst Brands, SKIMS and Archipelago Companies came together to explore how AI is evolving from a reactive solution into a proactive driver of ecommerce growth. The conversation unpacked the acceleration of AI adoption, the emergence of use cases across digital teams and how brands are moving from experimentation to measurable impact. What We Learned: AI adoption is accelerating—and customer expectations are higher. AI is shaping customer experience through search, imagery and LLM-driven discovery. Personalization is advancing and moving beyond buyer personas. Search and discovery are evolving into intelligent conversational experiences. Speakers: Mike Dupuis, Chief Digital

Person in a mustard yellow sweater typing on a laptop at a wooden desk, with a book partially visible in the background.

How AI-Driven Hyper-Personalization & Smarter Engagement Drives Revenue

Maya Chalil April 7, 2025

In our latest CommerceNext webinar, retail leaders from KEEN Footwear, Artisant Lane Furniture Collective, TeePublic and AB Tasty came together to explore how AI-powered personalization and smarter engagement strategies are transforming the ecommerce experience. The conversation dove into evolving consumer behavior, segmentation strategies and AI’s role in reducing friction along the buyer journey. What We Learned: Using AI-powered segmentation to better serve anonymous web visitors Leveraging emotional intelligence (Emotions AI) to personalize based on shopper psychology Utilizing smarter experimentation to test and optimize personalization strategies Understanding the growing importance of flexible preferred payment options Creating brand loyalty through recognition, community and relevance

Inspiring Digital Experiences Shaping 2025

Maya Chalil April 4, 2025

In our latest CommerceNext webinar, industry leaders from Coach, Kendo Brands, Gap Inc., About You and SCAYLE discussed the next evolution in digital customer experiences, exploring how AI, personalization and design simplicity can drive retention and long-term brand love. What We Learned: Building AI-powered shopping assistants to personalize every touchpoint Designing clean, focused mobile experiences that convert Using customer insights to reshape product pages for modern behavior Investing in brand voice and values for long-term loyalty Using A/B testing strategies to evolve customer journeys Speakers: Becca Rotelli Mignanelli , VP, eCommerce, Coach Sarah Morphis, Senior Director, Ecommerce & Digital, KENDO Brands Anshuman

Mother’s Day Marketing: Key Trends for Retailers

Maya Chalil March 19, 2025

Mother’s Day presents a valuable opportunity for brands to connect with over 86 million mothers across the United States. Consumers are expected to spend an average of $254.04 on gifts and celebrations, totaling $33.5 billion in sales. With spending at near-record levels, brands must align their campaigns with emerging consumer trends to maximize engagement and sales. The Power of Customer-Centric Storytelling Storytelling remains a key driver of emotional engagement during holidays like Mother’s Day. Shoppers want gifts that create a personal connection which makes user-generated content and real-life stories essential for brands looking to make an impact. A study by Mountain Research highlights

Engaging and Converting Customers With Killer Content

Maya Chalil March 5, 2025

In our latest CommerceNext webinar, industry experts from American Eagle, Fabletics, Patagonia, Steve Madden and Vimeo came together to discuss how brands can create engaging content that drives customer loyalty and conversions. The session explored the role of storytelling, influencer content and video marketing in shaping the future of online shopping. What We Learned: Mastering multichannel storytelling across video, social, email & more Leveraging video to boost engagement & streamline the path to purchase Aligning content with the customer journey—from discovery to loyalty Speakers: Ashley Schapiro, VP, Marketing, Media, Performance & Engagement, American Eagle Carly Gomez, SVP, Marketing, Fabletics Colleen Waters, VP, E-Commerce,

5 Ways Businesses Can Prioritize Sustainability in 2025

Maya Chalil March 1, 2025

While Earth Day brings our environmental responsibilities into sharp focus, the truth is that sustainability demands brands’ attention every day. From sourcing to packaging to managing logistics, the aim is clear: build an ecosystem that’s beneficial for the planet, profitable for businesses and positive for consumers. A 2023 report by ThredUp found that 78% of consumers prefer to buy from brands that are transparent about sustainability efforts. This means sustainability is no longer a niche concern—it’s an expectation. So, ready to get your green on? Let’s dive into 5 ideas to steer your business towards a greener future. 1. Eco-Friendly Packaging Solutions Transitioning