Why Digital Is The Future Of Retail (Guest Post By Leah Helfgott)
Leah Helfgott
September 4, 2018
Digital retail is about to get a makeover. In her “before selfie,” digital retail looked like a nice ecommerce site with email marketing and some social media. In her “after selfie,” digital retail is completely transformed by data and technology, impacting both online and in-store experiences, deeply connecting with her customers, and paving the way for the future of retail. We got a good glimpse of digital retail and her brand new look at CommerceNext, an industry event in New York City held July 25-26, 2018. We were amazed by the tremendous power of data and AI, innovations in customer experience, and the
