Digital retail is about to get a makeover. In her “before selfie,” digital retail looked like a nice ecommerce site with email marketing and some social media. In her “after selfie,” digital retail is completely transformed by data and technology, impacting both online and in-store experiences, deeply connecting with her customers, and paving the way for the future of retail. We got a good glimpse of digital retail and her brand new look at CommerceNext, an industry event in New York City held July 25-26, 2018.read more
Leah Helfgott serves as Ecommerce Operations Coordinator at BareNecessities.com, a digitally-native retailer in the intimate apparel space. In this role, Leah manages projects and promotions that build loyalty and enhance the customer experience on site. Reach out to Leah at www.linkedin.com/in/leahhelfgott.