Author: Katja Teichmann

This blog post covers Sarah Rasmusen’s session (No Tears This Holiday: Planning Around Ecommerce Bottlenecks), focusing on: Lands’ End’s customer profile Lands’ Ends’ pandemic reaction: how they prepared for the worst, which tests they ran What retail will look like post COVID-19 Q+A between Scott Silverman and Rasmusen It goes without saying that the COVID-19 pandemic has made 2020 a difficult year for the ecommerce industry. And with the holiday season rapidly approaching, companies are navigating the uncharted territory of being in peak during a pandemic. Some companies have handled the pandemic well, not hesitating to take on the challenge. One such success