Author: Katja Teichmann

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Adapting Advertising Strategies to Meet Growing Privacy Needs

With privacy measures doubling down to meet consumers’ increasing needs, our advertising strategies are going to need to adapt. Luckily, our latest webinar covered the best practices your brand can use to both prepare for a cookieless world and improve your advertising strategies while still reaching your target audience. We’re breaking down what Gary Burtka (VP US Operations, RTB House), Suruchi Shukla (VP of Omnichannel Growth Marketing, Tailored Brands), Loren Simon (Chief Revenue Officer, American Giant) and Leslie Burthey (VP of Marketing, GoodRx) had to say on the topic. Watch the replay here or read the recap below. [PRESENTATION]   We all need

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Winning The Inbox: Reviving Open Rates in a Crowded Email World

In a world where billions of emails are sent every day, what kind of email can actually draw attention in an inbox?  In our latest webinar, “Winning the Inbox: Reviving Open Rates in a Crowded Email World,” Engin Yilmaz (Director of Product Management at Red Sift) gave a presentation on BIMI, a new email marketing tactic to improve engagement rates, followed by a panel discussion with Anurag Kadyan (VP, Direct to Consumer & E-Commerce at S’well), Shawna Hausman (Chief Marketing Officer at Health-E Commerce), Houman Akhavan (Chief Marketing Officer at CarParts.com) and Iain Hunneybell, Global Head of Information Security at (YOOX NET-A-PORTER GROUP)

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Brands Highlighting Social Issues The Right Way

What’s the best way for a brand to genuinely and authentically highlight social issues? With more and more (young) consumers not only expecting brands to take a stance but choosing to support those who do over those who don’t, retailers and DTC brands are finding causes relevant to their community without looking like they’re just trying to appeal to the masses. If you needed some convincing, these stats highlight the importance of company values and consumer support: Fifty one percent of Gen Z consumers will make sure a company aligns with their values before purchasing from them. According to the NRF, Gen Zers

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Conversations with CommerceNext: A Retail and DTC Podcast

Looking for a new podcast—or can’t get enough of CommerceNext? Good news! We’re launching Conversations with CommerceNext: A Retail and DTC Podcast to give voice to the ecommerce and digital marketing community like never before. What’s it about? Hosts and renowned retail guests will share career advice and marketing strategies from ecommerce and digital marketing leaders at retail and direct-to-consumer brands. Our interviews will dive deep into marketing challenges, winning digital strategies, the latest research, technologies and people behind one of the most dynamic industries in the world. Who’s on it? Veteran retail ecommerce marketer and podcaster Michael LeBlanc with co-hosts Veronika Sonsev

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Elevating Customer Experience for Ecommerce Growth

In our latest webinar, Elevating Customer Experience for Ecommerce Growth, our panelists discussed best practices for CX, including personalization, efficiency and using AI and machine learning to scale service. Julia Whatley, Strategic Partner Manager at Gorgias gave a presentation on improving first response times and was then joined by Matt Gehring (GM of Ecommerce at Everlane), Alexandria Collis (Director of Customer Experience at Princess Polly) and Noora Tirkkonen (Vice President – Customer Experience, Strategy & Distribution at Joybird) for the discussion. Read the recap below or watch the replay here. PRESENTATION With more and more customers shopping through websites and social media, Gorgias

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CNSS Keynote Session Recaps: Ulta Beauty, Publicis Groupe and Saks

In case you were too busy paying attention to take notes or missed out on any topics, we’ve outlined the main takeaways from each keynote session. You can also watch the full sessions on our Youtube Channel. (Psst… if you’re pressed for time, here are the big themes that came up during the Spring Summit: the importance of personalization, blending digital and physical experiences, being data-driven and staying agile in the wake of change) Session: Experiential Shopping in The New Normal: Connecting Digital, Physical & Emotional Experiences Speaker: Prama Bhatt, Chief Digital Officer at Ulta Beauty As we get back to in-person life,

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Stop Asian Hate: How To Avoid Racial Stereotypes in Marketing

With May being Asian American and Pacific Islander Heritage Month, we wanted to take a moment to stand in solidarity with our Asian community members and host a webinar discussion on how to avoid racial stereotypes in marketing. Marketing has always been a powerful storytelling vehicle and, as those storytellers, we need to recognize our roles in helping shape the perception of Asian Americans throughout the retail industry. In this webinar, “Stop Asian Hate: How to Avoid Racial Stereotypes in Marketing,” Gordon Ho (Principal, CMO & President at Xpertainment and Board Member at Coalition of Asian Pacifics in Entertainment (CAPE)), Ekta Chopra​ (Chief

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CNSS Session Recap: “Allbirds Commitment to Sustainability In the Next Normal” with Allbirds and Shopify

With “conscious consumerism” on the rise, more and more consumers are interested in buying from sustainable brands who use eco-friendly materials or production practices. Allbirds is one brand that has taken retail by storm, most well-known for their sustainable footwear. In the CommerceNext Spring Summit session, Allbirds Commitment To Sustainability In The Next Normal, Allbirds’ Head of Global Retail Ops, Travis Boyce and Kristen LaFrance, Head of Resilient Retail at Shopify discussed Allbirds’ sustainability commitment and retail journey. Read the session recap below or watch the session on our Youtube Channel.   “Conscious consumerism” and the Pandemic Shopify data shows that the pandemic

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Mother’s Day Ecommerce Trends for 2021

With Mother’s Day in just a few weeks, you may already be knee deep in your marketing plans. Even if you are—and especially if you haven’t started—we’ve researched the top 2021 Mother’s Day ecommerce trends and best marketing practices to incorporate into your strategy. Mother’s Day 2020 Mother’s Day was a difficult holiday last year—as the first pandemic holiday, shoppers were adjusting to being at home and separated from loved ones, and the virtual methods of celebrating were still limited. Despite these challenges, or because of them, Mother’s Day 2020 presented the biggest change in numbers from 2019 and a huge level of

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Embracing Sustainability to Attract, Guide and Retain Shoppers

We’re in a climate crisis and consumers are looking for more and more ways to decrease their footprint in all aspects of life—and they expect companies to do the same. Working towards better sustainability is not only the right thing to do for consumers, but also for the planet. In this week’s webinar, Ryan P. Kelly, VP of Ecommerce & Alliance Marketing at FedEx Services shared industry data on sustainability, then was joined by Daren Hull, President at Vera Bradley, Saskia van Gendt, Head of Sustainability at Rothy’s and Sejal Solanki, VP, Ecommerce & Marketing at Coyuchi for a panel discussion on how

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