Author: Katja Teichmann

With increased data privacy restrictions, a more crowded digital market and increased costs for paid channels, retailers are pivoting their performance marketing strategies while preparing for back-to-school and the holiday season. Being brand led may just be the answer to performance marketing moving forward. We’re recapping what Frank Vitovich (VP, Solutions at Botify), Vivek Kumar (CRO at UrbanStems) and Liz Dolinski (Chief Growth Officer at Lunya) had to say at our recent webinar. Watch the replay here or read the recap below. [PRESENTATION] Botify is dedicated to bringing a performance marketing approach to SEO. To start the webinar, they shared the trends shaping

With privacy measures doubling down to meet consumers’ increasing needs, our advertising strategies are going to need to adapt. Luckily, our latest webinar covered the best practices your brand can use to both prepare for a cookieless world and improve your advertising strategies while still reaching your target audience. We’re breaking down what Gary Burtka (VP US Operations, RTB House), Suruchi Shukla (VP of Omnichannel Growth Marketing, Tailored Brands), Loren Simon (Chief Revenue Officer, American Giant) and Leslie Burthey (VP of Marketing, GoodRx) had to say on the topic. Watch the replay here or read the recap below. [PRESENTATION]   We all need

In a world where billions of emails are sent every day, what kind of email can actually draw attention in an inbox?  In our latest webinar, “Winning the Inbox: Reviving Open Rates in a Crowded Email World,” Engin Yilmaz (Director of Product Management at Red Sift) gave a presentation on BIMI, a new email marketing tactic to improve engagement rates, followed by a panel discussion with Anurag Kadyan (VP, Direct to Consumer & E-Commerce at S’well), Shawna Hausman (Chief Marketing Officer at Health-E Commerce), Houman Akhavan (Chief Marketing Officer at CarParts.com) and Iain Hunneybell, Global Head of Information Security at (YOOX NET-A-PORTER GROUP)

In our latest webinar, Elevating Customer Experience for Ecommerce Growth, our panelists discussed best practices for CX, including personalization, efficiency and using AI and machine learning to scale service. Julia Whatley, Strategic Partner Manager at Gorgias gave a presentation on improving first response times and was then joined by Matt Gehring (GM of Ecommerce at Everlane), Alexandria Collis (Director of Customer Experience at Princess Polly) and Noora Tirkkonen (Vice President – Customer Experience, Strategy & Distribution at Joybird) for the discussion. Read the recap below or watch the replay here. PRESENTATION With more and more customers shopping through websites and social media, Gorgias

In case you were too busy paying attention to take notes or missed out on any topics, we’ve outlined the main takeaways from each keynote session. You can also watch the full sessions on our Youtube Channel. (Psst… if you’re pressed for time, here are the big themes that came up during the Spring Summit: the importance of personalization, blending digital and physical experiences, being data-driven and staying agile in the wake of change) Session: Experiential Shopping in The New Normal: Connecting Digital, Physical & Emotional Experiences Speaker: Prama Bhatt, Chief Digital Officer at Ulta Beauty As we get back to in-person life,

With May being Asian American and Pacific Islander Heritage Month, we wanted to take a moment to stand in solidarity with our Asian community members and host a webinar discussion on how to avoid racial stereotypes in marketing. Marketing has always been a powerful storytelling vehicle and, as those storytellers, we need to recognize our roles in helping shape the perception of Asian Americans throughout the retail industry. In this webinar, “Stop Asian Hate: How to Avoid Racial Stereotypes in Marketing,” Gordon Ho (Principal, CMO & President at Xpertainment and Board Member at Coalition of Asian Pacifics in Entertainment (CAPE)), Ekta Chopra​ (Chief