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Author: Katja Teichmann

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Session Recap: Why Marketing Needs To Own The Customer Journey

Katja Teichmann February 19, 2021

With more places for customers to engage with your brand than ever before, the customer journey has never been so important. In the session Why Marketing Needs To Own The Customer Journey, Stefan Nandzik (SVP, Brand Experience at Signifyd) and Emily Culp (CEO at CoverFX) discuss why the marketing organization needs to own the entire customer journey and how to make those changes. Watch the full session on our Youtube Channel. SESSION RECAP The world changed quite a bit in 2020. Covid-19 disrupted retail and accelerated the digital transformation trend in consumer behavior. The industry figured out quickly how to pivot in-store strategies

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Cyber Week And The New Customer Experience

Katja Teichmann December 14, 2020

We have seen time and time again how Covid-19 has impacted retail in 2020. As marketers, we shifted our strategies and adapted to new circumstances. Preparing for Cyber Week was no different, as Covid-19 limited foot traffic in stores, drove up ecommerce demand which in turn caused shipping delays and generally impacted people’s spending habits. Additionally, companies had to tailor their customer experiences to meet both Covid-19 regulations and the changing needs of their customers. In our latest webinar, “Cyber Week Recap: Lessons Learned and Advice for 2021” CommerceNext Co-Founder Veronika Sonsev was joined by Jason Goldberg (Chief Commerce Strategy Officer, Publicis Communications),

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CommerceNext
June 24-26, 2025 at New York Hilton Midtown
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