Katja Teichmann, Author at CommerceNext

What Beauty Brands Can Learn from Glossier’s Ambassador Program

Katja Teichmann March 28, 2025

How Glossier Built Its Ambassador Influencer Program At CommerceNext, we notice when a brand excels in influencer marketing, and Glossier’s program is one of the best. Glossier’s community-first model was built on authenticity, real customer feedback and thoughtful, selective partnerships. We’ll share how they did it so you can build your own strong ambassador program. And don’t forget to register for the 2025 CommerceNext Growth Show to learn from more retail industry leaders. Turning Customers into Ambassadors with the Generation Glossier Affiliate Program Glossier designed its Affiliate Program, Generation Glossier, to build a community, amplify real customers and strengthen brand loyalty. The option

International Women’s Day: Honoring Iconic Women In our Retail Community

Katja Teichmann March 4, 2025

Happy Women’s History Month! To celebrate, we asked a few female leaders in our community to share career advice or marketing tips to help pave the way for future leaders in the retail industry. Kacey Sharrett, Former Head of DTC, GoPro “Life is too short to hate your job and burnout is rarely caused by just working long hours. Burnout is caused by working on goals that you don’t believe in for people that don’t treat you right. Know how to identify both and take another path before you have any regrets. Retail is tough enough as it is.”

Behind The Scenes of e.l.f. Cosmetics’ True Crime Parody “Cosmetic Criminals”

Katja Teichmann August 8, 2024

At the 2024 CommerceNexty Awards, e.l.f. Cosmetics was honored with the Marketing Innovator of the Year Award for their creative and engaging true crime parody documentary, Cosmetic Criminals. This campaign humorously depicted the phenomenon of “e.l.f. pinching”—the act of borrowing makeup without any intention of returning it—prevalent in households everywhere. We sat down with Laurie Lam, Chief Brand Officer at e.l.f. Beauty, to learn more about the inspiration behind Cosmetic Criminals and the brand’s approach to marketing. Read on for the full interview. Katja Teichmann: Can you tell us about the inspiration behind Cosmetic Criminals? Laurie Lam: Cosmetic Criminals was born from

Behind The Scenes of Sephora’s SEPHORiA Event

Katja Teichmann July 25, 2024

At the 2024 CommerceNexty Awards, CommerceNext presented Sephora’s with the Best Use of a New Channel Award for Sephora’s SEPHORiA: House of Beauty, which merged digital and physical spaces in a tribute to beauty diversity, improving brand image and highlighting product distinction. We sat down with Kate Biancamano, Senior Director, Event & Experiential Marketing at Sephora to learn more about the inspiration behind the SEPHORiA event. Read on for the full interview. Teichmann: For those who haven’t been to a SEPHORiA event, can you paint a picture of what the event experience is like? Kate Biancamano: Absolutely! SEPHORiA is Sephora’s global annual beauty

CommerceNext Growth Show Speaker Series: Danielle Schmelkin, CIO at J. Crew

Katja Teichmann March 29, 2024

At the heart of CommerceNext is a vibrant, dynamic community that drives innovation and growth. As we gear up for the much-anticipated CommerceNext Growth Show on June 11-13, we’re bringing you closer to the thought leaders and trailblazers shaping the future of ecommerce and retail. Dive into our exclusive interview with Danielle Schmelkin CIO at J.Crew. She’ll be speaking on the session “Harmony in the C-Suite: Bridging the Gap Between CIOs and CMOs for Digital Success.” Make sure you’re registered to attend and read on for the full interview. Katja Teichmann: What do you love to geek out on in retail and

CommerceNext Growth Show Speaker Series: Clinton Suh, Head of Ecommerce at On

Katja Teichmann March 19, 2024

At the heart of CommerceNext is a vibrant, dynamic community that drives innovation and growth. As we gear up for the much-anticipated CommerceNext Growth Show, we’re bringing you closer to the thought leaders and trailblazers shaping the future of ecommerce and retail. Dive into our exclusive interview series starting with Clinton Suh, Head of Ecommerce at On. He’ll be speaking on the panel, “Unveiling Innovative Strategies for New Customer Growth in 2024.” Make sure you’re registered to attend and read on for the full interview.

CommerceNext Announces 2024 Dates for Ecommerce Growth Show

Katja Teichmann October 24, 2023

Next Year’s Conference to Take Place June 11-13, 2024 In NYC New Advisory Board Members Announced CommerceNext, a community, event series and conference for marketers at retail and direct-to-consumer brands, today announced that the 2024 Ecommerce Growth Show will take place June 11-13 in NYC at the New York Hilton Midtown. Additionally, CommerceNext adds nine new advisors to round out its advisory board to an impressive 51 ecommerce leaders who provide critical feedback and guidance to ensure that conference programming and content are relevant and timely. More than 2,500 ecommerce and retail industry executives are expected to attend CommerceNext in 2024, bringing attendance

Retail IT, Innovation and Omnichannel Insights with Adorama’s CTO

Katja Teichmann October 3, 2023

It’s a busy world out there for the IT professionals in retail. Between rapidly developing technologies and economic challenges, they’ve got their hands full. Here to talk about the current state of IT, innovation and omnichannel strategies is Hani Batla, CIO/CTO at Adorama. As one of the largest specialty retailers for consumer electronics and professional audio reading photography, Adorama has been through some exciting adaptations and developments over the last few years. Read on for the full interview with Batla, as we discuss key challenges, technological trends, the integration of ecommerce and physical retail and more. Katja Teichmann: What are one or two

Ecommerce Growth Show Highlight: Is A Good Ecommerce Experience Good Enough?

Katja Teichmann June 12, 2023

In the highly competitive world of ecommerce, meeting customer expectations and providing a strong positive customer experience is crucial. A PwC study found that 17% of customers abandon a brand after just one negative experience. To stay ahead, retailers must embrace the latest UX, technology and AI trends to provide a personalized and seamless shopping experience. In the Ecommerce Growth Show session “Is A Good Ecommerce Experience Good Enough?”, you’ll learn from Abercrombie, Snipes, GoPro and Narvar about how they are innovating in ecommerce today. We interviewed the moderator Zia Daniell Wigder, Chief Content Officer at Insider Intelligence, to give you a sneak

NEW Retailer Data Collection Research

Katja Teichmann May 10, 2023

New sources of information like mobile devices, social media, customer reviews and in-store POS are making it extremely difficult for retailers to gather, process and pull useful insights from an ever-expanding amount of data that’s growing in real time. We partnered with Bluecore to poll over 100 digital marketing and ecommerce retailers across 13 different product categories to explore how the sheer volume of data makes it challenging to analyze and implement data-driven strategies effectively, ultimately hindering potential sales and profit growth. In our latest report, Seize The Data! The 2023 Retail Data Collection & Satisfaction Survey, you’ll learn: How retailers rate their

Author: Katja Teichmann

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