Author: Evelyn Zeng

With the abundance of data at our fingertips and the power of AI-driven solutions, retailers have the unique opportunity to provide customers with tailored shopping experiences. To shed light on this topic, a recent panel discussion featured experts from the field who shared their valuable insights and strategies for successful ecommerce personalization. SPEAKERS: Sabrina Cherubini, SVP Brand & Digital Marketing, Hanky Panky Sunil Kaki, frmr Chief Marketing Officer, FIGS Theresa Cowing, VP, e-Commerce, Tarte Kerrigan Baron, Sr. Technical Director, MACH & Composable Technologies, Kin + Carta Christine Masters, Senior Product Manager, Emerging Products, Contentstack Watch the replay below or read on for the

To ensure your success during peak holiday season, retailers must fine-tune every aspect of their post-purchase and returns process, optimizing it for the best results. According to a recent report by Accenture, 91% of consumers are more likely to choose brands that offer relevant offers and recommendations. This extends to the delivery of personalized post-purchase and returns experiences. What We Learned: Throughout our conversation with Rick Egan (Bed, Bath & Beyond), Colleen Waters (Steve Madden), and Sowmya Murthy (parcelLab), we learned various strategies and insights related to post-purchase experiences and returns management, particularly with the peak holiday shopping season approaching. The panelists shared