Elisabeth Anne Boniface, Author at CommerceNext

Balancing Brand and Performance Marketing At Scale

It seems that these days, every marketing team’s goal is to create a unified view of their customer in order to help them market most effectively. At CommerceNext 2019, Chameleon Collective partner Sean Finnegan sat down with Karen Clark, VP of Marketing Communications and Partnerships at thredUP, Tom Montgomery, Co-Founder and Chief Digital Officer at Chubbies Shorts and Matt Gilbert, CEO of Pepperjam. On this panel, these industry insiders shared insights on what it means to balance brand with performance marketing, and how they gather valuable data from testing the waters. In the session, they discussed important decisions like allocation of funds and measuring data that go into managing a successful marketing operation.

STORY Demonstrates Customer Experience is The Future of Retail

by Elisabeth Anne Boniface

How does offline customer experience impact retail in the digital age? At CommerceNext 2019, Rachel Shechtman gave us a glimpse into the inception and growth of STORY, from its founding in 2011 to the recent permanent installation at 36 Macy’s stores. Combining small business products, storytelling and exclusive collaborations with big-name brands, STORY is the one-stop destination for things you didn’t know you needed in your life.

Forbes + CommerceNext: Marketing Predictions From The CommerceNext 2020 Advisory Board

by Elisabeth Anne Boniface

How can retailers and direct-to-consumer (DTC) brands get ahead of the industry trends of 2020? CommerceNext co-founder, Veronika Sonsev, rounded up the CommerceNext Advisory Board to identify this year's top five marketing shifts for brands like FabFitFun, Nike, Casper,Samsonite and many more.

Forbes + CommerceNext: Patagonia Demonstrates How Brand Purpose Results In Good Business

by Elisabeth Anne Boniface

Patagonia puts their mission first and is a leading example of a purpose-driven company. Their dedication to environmental preservation is reflected in every facet of the company, from the causes they support to the products they sell. Corley Kenna, Director of Global Communications and Public Relations, and Lisa Pike Sheehy, Vice President of Environmental Activism at Patagonia sat down with CommerceNext Co-Founder Veronika Sonsev to talk about how they found their north star, the company’s dedication to its mission and their strategy in keeping these values present through every facet of the company.

How Retailers And Direct to Consumer Brands Are Investing In Marketing This Holiday Season

by Elisabeth Anne Boniface

This year, the Digital Commerce 360 projected an estimated 3.8% increase in sales over last year. In anticipation of this busy holiday period, traditional retailers and direct to consumer brands turn to their marketing teams to focus on customer experience and customer acquisition to elevate their holiday sales. To understand how these holiday trends correlate with marketing investments for 2019, we partnered with Oracle to survey 100 top marketing decision-makers at leading brands to get their perspective on how they plan to invest in holiday marketing this year.

Personalizing Your Full-Funnel Customer Acquisition Strategy

by Elisabeth Anne Boniface

Getting a new customer into the customer acquisition funnel can feel like half the battle. Joe Yakuel, Founder and CEO of Agency Within, teamed up with CEO of Trade Coffee Mike Lackman at CommerceNext 2019 to talk about the value of personalization as a full-funnel strategy for customer acquisition, from awareness to all the way down to purchase.

Grow Commerce by Taking Search, Social and Video to the Next Level

by Elisabeth Anne Boniface

In the digital age, the foundations of search, social and video lay the groundwork for much of how consumers interact with the brands they love and discover daily. This year’s CommerceNext included a panel with executives from startups, subscription services, DTC brands and solution providers to compare how these leaders achieved the new and noteworthy in their efforts to grow commerce.

How Walmart Adapts Customer Experience for the Digital Shopper

by Elisabeth Anne Boniface

Denise Incandela, Head of Fashion for Walmart.com sat down with Wall Street Journal (WSJ) reporter Sarah Nassauer to talk about her team’s efforts to expand beyond the realm of basics and establish Walmart as a fashion destination as well as a catch-all for your day to day needs. By overhauling their digital channels to create a more editorial and explorative customer experience, the team at Walmart develops a customer acquisition strategy fueled by testing new brands and partners.

Connecting Cause Marketing with Brand Mission for Good

by Elisabeth Anne Boniface

Retail brands are heeding the call to stand for something, channeling social responsibility into their growth marketing and customer acquisition strategies. This can take many different forms ranging from an entire company shift in business practices to align on a goal to a one-off campaign addressing a relevant issue on social climate.

How Retailers Are Investing In Digital Customer Experience

by Elisabeth Anne Boniface

From what we eat for breakfast to the sheets we sleep on at night, brands play a huge role in our everyday lives. So how, as a brand, can you maximize those digital customer experience moments? If you have ever asked that question, or if that is the goal of your business, you are engaged with the experience economy, and Bob Meixner, Director of Product Strategy at Oracle, has the stats and advice to help.

Elisabeth Anne Boniface

Posts by Elisabeth Anne Boniface:

Balancing Brand and Performance Marketing At Scale

STORY Demonstrates Customer Experience is The Future of Retail

Forbes + CommerceNext: Marketing Predictions From The CommerceNext 2020 Advisory Board

Forbes + CommerceNext: Patagonia Demonstrates How Brand Purpose Results In Good Business

How Retailers And Direct to Consumer Brands Are Investing In Marketing This Holiday Season

Personalizing Your Full-Funnel Customer Acquisition Strategy

Grow Commerce by Taking Search, Social and Video to the Next Level

How Walmart Adapts Customer Experience for the Digital Shopper

Connecting Cause Marketing with Brand Mission for Good

How Retailers Are Investing In Digital Customer Experience

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Elisabeth Anne Boniface

Posts by Elisabeth Anne Boniface:

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