ARTICLE SUMMARY: NRF Big Show is aptly named—it’s a BIG show. Easy to get lost amongst the myriad of shiny new technology solutions and buzzwords of the day, our CommerceNext co-founder, Veronika Sonsev, tracked down four attendees representing leading direct to consumer retailers (Foot Locker, Party City, Teuful Audio and Jet.com) to find out howread more
Brittney is the Marketing Director for CommerceNext and part of the team at Chameleon Collective. She spent the early part of her career developing digital marketing campaigns for St. Martin’s Press and Macmillan Publishers. Her work in publishing led her to manage a project developing a custom marketing analytics dashboard with a local startup, which led to an interview with and a story in The New York Times. Later, Brittney moved on to work in high tech B2B for Intralinks and Synchronoss Technologies, where her team won an Acquia Award for High Technology Website in 2016. Over the last two years, she has turned her focus to retail and e-commerce companies, helping marketing teams grow their revenue and brand exposure through paid and organic search.
Posts by Brittney:
Today’s marketing landscape is not easy to navigate. Increasing competition and overly-saturated digital marketing channels make it difficult for brands to get their message, product or service seen by the right people. According to HubSpot, 87% of people say there are more ads today than two years ago. To learn how leading brands are breakingread more
How three companies navigate the pros – and cons – of partnering with the world’s largest ecommerce website That elephant in the room has become impossible to ignore: Amazon, the world’s biggest ecommerce site, now accounts for 43% of all online sales, and over 52% of consumers go directly Amazon when they shop online. Inread more
ARTICLE SUMMARY: There’s no easy, step-by-step manual for starting a direct-to-consumer brand in this ecommerce age of Amazon. But Glossier seems to have faced little trouble figuring out how to sprint to the top of the beauty market and amass a customer following only household name brands traditionally experience. Co-creating every product with its customers,read more
How customer service contributes to Chewy’s successful customer acquisition strategy. Customer service is becoming an increasingly significant part of the customer experience, and brands are searching for ways to go above and beyond their customers’ expectations. The bottom line is that customers are more likely to remain loyal and/or refer a brand after having aread more
A guide to how consumer behavior is shaping retail and ecommerce best practices In today’s competitive retail environment, consumer experience can be the difference between success and failure. According to Dimension Data, “84% of organizations working to improve [customer experience] have experienced an increase in revenue.” So an investment in customer experience has real payoffread more