Amelia Poling, Author at CommerceNext

Spinning Up a Personalization Flywheel

Amelia Poling April 15, 2022

Customer acquisition costs are higher than ever before. This means that retailers must perfect their personalization strategies to drive brand loyalty and increase customer lifetime value. In the latest CommerceNext webinar, “Spinning Up a Personalization Flywheel,” our panel of experts discussed how their companies have tackled personalization at scale. What we learned: Use both customer and product data for ecommerce personalization. Organize a customer-centric model for personalization. Use consumer data transparently. Map out customer journeys to access vital personalization data. Speakers: Samir Desai, EVP, Chief Digital and Technology Officer, Abercrombie & Fitch Co. Brian Hashemi, CMO, UncommonGoods Elyse Burack, Head of Consumer Marketing,

SMS and the State of Conversational Commerce in 2022

Amelia Poling March 23, 2022

Many brands have adopted SMS marketing in their strategies over the last few years. It can be a powerful channel that can be used throughout the customer journey to drive revenue, deliver personalized experiences, and ultimately, create lasting relationships / loyalty. Recently, Attentive released a report that outlines how SMS marketing can help you. Read the whole report here. The past two years have forever changed how consumers communicate, gather, and shop. To better understand what consumers expect from brands (and how brands can deliver on these expectations), Attentive surveyed more than 5,000 US consumers. The report sheds light on how they shop,

New CommX Research Report: 2022 Digital Trends and Investment Priorities

Amelia Poling March 21, 2022

For their premier research report of 2022, CommerceNext partnered with CommX — the recently launched community formed to guide brands and retailers into a new era of digital commerce growth through research, benchmarking data, best practices and more. The report 2022 Digital Trends and Investment Priorities surveyed top brand and retail marketing executives to ascertain their plans for navigating this next year during one of the most disruptive eras of digital marketing ever, shaped by rising acquisition costs and the aftershocks of iOS 14/15’s privacy changes. This report answers: Where are retailers and brands making upgrades in customer acquisition, CRM, customer experience and

Using Collaboration to Unlock Best-In-Class Customer Experience

Amelia Poling February 25, 2022

Lack of cooperation is a huge and consistent obstacle for retailers across the globe in achieving optimal customer experience. It’s up to an entire company’s culture, from the top down, to prioritize CX. The recent CommerceNext webinar, “The Secret to a Great Ecommerce Experience? Collaboration!” covered these ongoing issues in ecommerce with the help of some of the most collaboration-forward minds in the industry. What we learned: Employ tools that enable visibility and collaboration across functions, including Net Promoter Score, C-SAT, A/B testing, etc. Company culture is at the heart of any successful CX. Treat your customers right, and you’ll be rewarded. Speakers:

Reimagining Ecommerce: Solving the Considered Purchase Sales Problem

Amelia Poling February 2, 2022

Luxury shopping is one of the largest ecommerce markets, including computer electronics, apparel & accessories, furniture & furnishing, auto & parts, luxury and beauty & cosmetics. The most effective solutions that encourage luxury shopping blend digital and human interaction. In a recent webinar, “Reimagining Ecommerce: Solving the Considered Purchase Sales Problem,” leaders in the ecommerce industry discussed how to approach considered purchases, and make customers feel comfortable completing complex purchases online. What we learned: Create highly personalized interactions online. Make recommendations that go beyond repeating previous purchases. Allow customers to easily save high consideration products to come back to visit online. Speakers: Emilie

Podcast Recap: Highlights from Season 1

Amelia Poling December 16, 2021

That’s a wrap! Season one of Conversations With CommerceNext: A Retail and DTC Podcast may be over, but there are tons of lessons that we’ll take with us into 2022. Industry experts from every type of brand and retailer regaled us with their experiences and best tips for career success. Check out our biggest “Aha!” moments from each episode this season below. And don’t forget to subscribe wherever you listen to podcasts. Episode 1: Purple CEO Shares lessons from Turnaround feat. Joe Megibow, CEO, Purple Purple highlights the uniqueness of their product to gain traction and sales, which can lead to the

A New Year, A New Ecommerce Reality: Differentiating Through Digital Experience

Amelia Poling December 2, 2021

At a time where personalization is vital to creating smooth digital experiences for your customers, it is actually harder to achieve than ever before. With demanding customers and stricter privacy standards, this new year comes with new challenges for retailers. In a recent webinar, “A New Year, A New Ecommerce Reality: Differentiating Through Digital Experience” leaders in the ecommerce industry put their heads together to solve these issues. What we learned: Approach your retail website by bringing the in-store experience to ecommerce. No customer is the same! When creating online experiences, you need to understand the psychology of the customer and what they

Unlocking Zero-Party Data with Loyalty

Amelia Poling November 19, 2021

As demands for greater internet privacy and data protection ramp up, third-party data will become significantly less impactful. By investing in a loyalty program, brands can offer shoppers a clear incentive for intentionally sharing their personal information, i.e. zero party data. In the recent webinar, “Unlocking Zero-Party Data with Loyalty,” CommerceNext welcomed to discuss the power of this data and the effects of the crumbling cookies. What we learned: The messaging and offers that drive loyalty How to make your highest value customers your best brand advocates The impact of improved loyalty on the brand Speakers: Matt Powell, Chief Technology Officer, FTD Andrea

CONVERSATIONS WITH COMMERCENEXT Episode 9: Career Growth and Artificial Intelligence Powered Retail Innovation

Amelia Poling November 2, 2021

CONVERSATIONS WITH COMMERCENEXT Episode 9: Career Growth and Artificial Intelligence Powered Retail Innovation Ft: Julie Bornstein, Founder & CEO at THE YES Hear the full episode wherever you listen to podcasts or read the highlights below. From Finance to Fashion Julie Bornstein has years of experience with fashion ecommerce brands, including Nordstrom, Sephora, Urban Outfitters and Stitch Fix. She built Nordstrom’s online presence, oversaw Sephora’s website and loyalty program, served as the Head of Ecommerce for Urban Outfitters and helped grow Stitch Fix while preparing for its IPO. Now, Bornstein serves as the CEO and Founder of THE YES, a start-up building the

THE YES’ Julie Bornstein on Career Growth and AI Powered Retail Innovation

Amelia Poling October 25, 2021

CONVERSATIONS WITH COMMERCENEXT Episode 9: Career Growth and AI Powered Retail Innovation Ft: Julie Bornstein, Founder & CEO at THE YES Hear the full episode wherever you listen to podcasts or read the highlights below. From Finance to Fashion Julie Bornstein has years of experience with fashion ecommerce brands, including Nordstrom, Sephora, Urban Outfitters and Stitch Fix. She built Nordstrom’s online presence, oversaw Sephora’s website and loyalty program, served as the Head of Ecommerce for Urban Outfitters and helped grow Stitch Fix while preparing for its IPO. Now, Bornstein serves as the CEO and Founder of THE YES, a start-up building the future

Author: Amelia Poling

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