Amanda Bopp joined Kate Spade New York in 2019 as Vice President, Digital Marketing & CRM. In this role, she was responsible for full funnel digital strategy across brand and performance tactics, as well as CRM and insights. Recently, her scope was expanded to include brand strategy and to provide leadership for North America Marketing & eCommerce.
Prior to her time at Kate Spade, she held roles at Michael Kors and Nestle. Ms. Bopp holds a Master’s in Cosmetics & Fragrance Marketing from the Fashion Institute of Technology, where she is also an adjunct professor of digital strategy.
