CommerceNext Newsletter: 8/22

Your Ultimate Holiday Season Survival Guide

As we’re halfway through Q3, it’s the perfect time to refresh and solidify your holiday season marketing strategies. With Cyber Week, Black Friday and Christmas shopping, retailers are entering their busiest period of the year. We’ve collected our best tips to help you get a head start.

Holiday Research: From Digital Sales Cheer To Consumer Spending Fear

Last year, CommerceNext released a holiday marketing report focused on helping ecommerce executives understand the consumer mindset. Read about retailers’ top concerns last year, the industry expectations for online sales and the different marketing strategies used.

Using Personalization to Drive Ecommerce Growth

During the holiday season, personalization is something that can really help a brand stand out. By customizing your approach to meet individual needs, you can capture consumers’ attention, foster loyalty and ultimately fuel your business’s growth.

Christmas in June: Optimizing Ecommerce for the Gift Buyer

This session at the CommerceNext Ecommerce Growth Show in 2022 covered how retailers can maximize gifting revenues by understanding the gift shopping journey, how promotions can help defend margins and reduce discounting and the opportunity to gain two customers with every gifting transaction. Watch below to learn more!