Research Report:

2022 Digital Trends & Investment Priorities Report

2022 digital trends report

Adjusting To Rising Customer Acquisition Costs With A Renewed Focus On Retention And Customer Experience

Ecommerce is currently operating in one of the most disruptive eras of digital marketing ever, shaped by rising acquisition costs and the aftershocks of iOS 14/15's privacy changes.

Between mid-December 2021 and early January 2022, input from 118 retailers and DTC brands was collected via a survey to find out what is in store for 2022.

This survey was conducted by CommerceNext in partnership with CommX - an assembly of hand-selected ecommerce solution providers, founded by Bloomreach, dedicated to defining, building and setting best practices for the commerce experience as a discipline.

The outcome of this research is an 18-page report full of data and insights on how ecommerce businesses are being impacted by the current environment and what adjustments they're making.

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What's in this report?

  • Upgrades retailers and brands are making in customer acquisition, CRM, consumer experience, and other areas.
  • The latest industry impacts from the pandemic and subsequent priority shifts.
  • The anticipated strategic responses to altered KPI performance from consumer privacy changes.
  • New revenue streams we can expect to see this year in ecommerce.

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