Research to help retail and DTC marketers navigate a post-COVID world
Ecommerce marketing is an ever-changing discipline. That has never been more apparent than right now, as the retail industry is adapting quickly to customers’ evolving needs in the midst of a global pandemic.
CommerceNext understands the need for data to better determine whether you’re focusing your ecommerce marketing budget on the right priorities in this new environment. That’s why we’ve teamed with Bloomreach to develop a benchmark report based on a survey of ecommerce marketing executives. Our poll went out to 111 marketing leaders at some of the world’s top brands in January 2020. Then, we conducted a “pulse-check” in June 2020 with 75 marketers to determine whether their priorities had changed due to COVID-19.
The findings from this survey can serve as a benchmark for marketers at traditional retailers and DTC brands. Use this data to measure your own priorities against those of your peers and evaluate which technologies deserve a larger or smaller portion of the budget in the second half of 2020.
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