Forbes + CommerceNext: Interview with Modsy and William Sonoma, Inc.

It seems like every category has taken a spin in the ecommerce limelight since the online shopping concept took off with consumers through books and music. Now, it’s finally furniture’s turn to take center stage with help from some cutting edge augmented reality technology that brings the showroom to your living room. Make way for the new furniture-tech wave.

Modsy and William Sonoma, Inc. (WSI) lead the charge in this uncharted home furnishings tech space, integrated 3D augmented reality and 3D rendering to allow consumers a virtual furniture “try out”. Better than fumbling around a store with a tape measure and poorly lit iPhone photos, companies like Modsy and WSI encourage customers to instead break out their laptops. Superimpose your favorite pieces into the desired room and boom—you can visualize your brand new living room and you didn’t have to go back and forth between showrooms and home to figure out the perfect fits.

And that’s just the beginning. What else are traditional furniture stores doing to improve both the in-store and ecommerce shopping experiences with technology? Read Veronika Sonsev’s interview in Forbes for the full scoop.

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