The Future of On-Site Personalization: Best Practices
Ecommerce success is no longer just about engaging customers–it’s about creating tailored experiences that resonate on a personal level. An Epsilon study shows that 80% of consumers are more likely to do business with a company when it offers them personalized experiences, and 90% find personalization appealing. These figures highlight why personalization is not just beneficial but essential in the modern marketing playbook. A recent CommerceNext webinar, “Leveling Up On-Site Personalization in 2024,” brought together industry experts to dive deep into the evolving landscape of on-site personalization in retail and DTC brands. Speakers: Parvez Patel, VP Omni-Channel eCommerce & Digital Experiences, NAPA Auto