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The CommerceNext Virtual Summit took place on July 28-29, 2020. The virtual event was a forum for information sharing as we start to rebuild post-COVID-19. Over two days, we live streamed a series of presentations, panel discussions and virtual interviews with industry leaders with the overall theme of Path to Recovery. Those sessions are now available on replay below.
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Speakers
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Agenda
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Day 1: Tuesday, July 28th
[/vc_column_text][vc_row_inner][vc_column_inner width=”1/4″][vc_column_text]1:00-1:05 PM ET[/vc_column_text][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]Opening Remarks
COVID-19 caused store closures and the acceleration of ecommerce adoption. This session considers our industry’s new normal through a deep dive into how digital marketing and omnichannel strategies have changed because of the pandemic.
[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_separator][vc_row_inner][vc_column_inner width=”1/4″][vc_column_text]1:25-1:45 PM ET[/vc_column_text][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]🎥 The Post-Pandemic Consumer (VIDEO)
This session unveils new research with insights into consumers’ current spending patterns and the motivation behind them, both online and off. We’ll explore questions like: Which COVID-induced habits appear to be sticking and which product categories will be most affected and how?
[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_separator][vc_row_inner][vc_column_inner width=”1/4″][vc_column_text]1:45-2:05 PM ET[/vc_column_text][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]🎥 2020 Holiday Strategies Unwrapped: How CB2 Drives Revenue With SMS Marketing (VIDEO)
Text messaging is the top emerging tech investment priority among retailers according to CommerceNext’s most recent retailer survey. In this session, you’ll learn how leading brands like CB2 use text messaging to drive incremental revenue and brand engagement, and how you can launch your own SMS channel for Holiday 2020.
[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_separator][vc_row_inner][vc_column_inner width=”1/4″][vc_column_text]2:05-2:30 PM ET[/vc_column_text][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]🎥 PANEL: Marketing & Merchandising Strategies for Recessionary Times (VIDEO)
This panel discusses the impacts of recession on marketing and merchandising. We’ll explore questions like: How do you address customer needs when they have less financial resources, what products and promotions do you lead with and how can you demonstrate value?
Michael Lackman
Frmr PresidentTrade Coffee
As COVID-19 forced shelters-in-place, WW had to reinvent what community looks like in a digital-first world—a crucial and core company pillar. This session explores the strategy used and digital transformation required to rebuild the WW community online.
[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_separator][vc_row_inner][vc_column_inner width=”1/4″][vc_column_text]2:50-3:15 PM ET[/vc_column_text][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]Break [/vc_column_text][/vc_column_inner][/vc_row_inner][vc_separator][vc_row_inner][vc_column_inner width=”1/4″][vc_column_text]3:15-3:20 PM ET[/vc_column_text][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]Opening Remarks [/vc_column_text][/vc_column_inner][/vc_row_inner][vc_separator][vc_row_inner][vc_column_inner width=”1/4″][vc_column_text]3:20-3:45 PM ET[/vc_column_text][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]🎥 PANEL: Is Advertising Diversification Still Needed? (VIDEO)
According to the latest CommerceNext retailer survey, 92% of brands spend on paid social and 85% spend on paid search. This panel will explore whether advertising diversification is still critical for brands post-pandemic and how the Boycott Facebook movement may change the media landscape.
Web Smith
Founder 2 PM
Matt Gehring
Chief Marketing OfficerDutch Pet
As more and more shoppers are turning to ecommece due to the pandemic, how do stores still fit into the mix? This session explores the role of stores, what comprises a compelling store experience and how stores will work hand-in-hand with ecommerce to delight shoppers.
[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_separator][vc_row_inner][vc_column_inner width=”1/4″][vc_column_text]4:05-4:25 PM ET[/vc_column_text][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]🎥 Accelerating Ecommerce Growth: The Impact of COVID-19 on Ecommerce (VIDEO)
Because of COVID-19, retailers continue experiencing massive, unexpected swings in demand, much of which can be attributed to first-time ecommerce shoppers. This session dives deep into that ecommerce sales data, followed by an in-depth discussion about future proofing ecommerce.
[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_separator][vc_row_inner][vc_column_inner width=”1/4″][vc_column_text]4:25-4:45 PM ET[/vc_column_text][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]🎥 Brand Purpose: Lessons from Brands X Better (VIDEO)
We’ve seen various brand responses to the pandemic’s impact—some produced PPE and some vastly adjusted marketing strategies. Rhone formed a coalition of 140+ brands that committed to donating a portion of profits to COVID-relief efforts. This session explores this effort and the lessons learned from the experience.
[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_separator][vc_row_inner][vc_column_inner width=”1/4″][vc_column_text]4:45-4:50 PM ET[/vc_column_text][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]Wrap Up
[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_empty_space height=”40px”][/vc_column][/vc_row][vc_row css=”.vc_custom_1593022894653{padding-top: 0px !important;padding-right: 15px !important;padding-left: 15px !important;}” el_class=”container agenda”][vc_column][vc_empty_space height=”20px”][vc_column_text el_class=”blogSize”]
Day 2: Wednesday, July 29th
[/vc_column_text][vc_row_inner][vc_column_inner width=”1/4″][vc_column_text]1:00-1:05 PM ET[/vc_column_text][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]Opening Remarks
Like most, Purple was hit hard during COVID-19 when stores and wholesale channels shut down. But, as a vertically integrated brand, they could shift strategy quickly to drive new demand and ultimately make business stronger than before. In this session, Purple discusses how they executed their big pivot and what they learned from that effort.
Joe Megibow
CEOBright Cellars
The COVID-19 pandemic has accelerated ecommerce by 3-5 years. Since the beginning of March, digital channels continually evolve to accommodate the consistent holiday-levels of ecommerce demand. This panel discusses what this rapid transformation means for the retail industry and what the future might look like.
Daren Hull
Frmr PresidentVera Bradley
Even before this year’s challenges, the growth of ecommerce and digital experiences was increasingly changing the face of retail and gifting. This session reviews learnings from the 2019 holiday season, how Mother’s Day/ Father’s Day 2020 was different than the year before and the impacts on 2020 holiday shopping.
[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_separator][vc_row_inner][vc_column_inner width=”1/4″][vc_column_text]2:10-2:30 PM ET[/vc_column_text][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]🎥 Crisis Leadership: How FTD Rallied for Their Biggest Day From Home (VIDEO)
Imagine coming into a recently bankrupt company at the start of a global pandemic, knowing that your biggest holiday (representing over a third of profits) is coming up in 6 weeks. What would you do to quickly right the ship and set the company on a path to long-term success? Charlie Cole presents his approach to crisis leadership with FTD.
Charlie Cole
CEOTribute Technology
Since March, customer behaviors and shopping journeys altered drastically. UNTUCKit has always listened to customers to drive its product mix and growth from digital-only to 75 stores. Hear how UNTUCKit continues to listen to customers through store closures and reopenings in order to serve them at their best, both online and offline during this pandemic.
[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_separator][vc_row_inner][vc_column_inner width=”1/4″][vc_column_text]3:25-3:45 PM ET[/vc_column_text][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]🎥 Top 4 Accelerated Learnings from Curbside Pickup (VIDEO)
Throughout the pandemic, retailers needed to figure out how to meet the socially distanced needs of their shoppers. But for many brands, the up-and-coming buy online pickup in store (BOPIS) offering was still months away in their roadmap in April when demand for this service spiked. This session covers the learnings from Fortune 500 retailers as they fast tracked their rollout of BOPIS, ROPIS and curbside as well as shared commentary from Advance Auto Parts and Supervalu grocery stores on their own experiences.
[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_separator][vc_row_inner][vc_column_inner width=”1/4″][vc_column_text]3:45-4:10 PM ET[/vc_column_text][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]🎥 PANEL: Balancing Brand and Performance Marketing on Half the Budget (VIDEO)
This year, almost 50% of retailers expected to shift their portfolio spend from Performance to Brand according to CommerceNext’s 2020 annual marketing survey, until COVID hit. In this session, hear a group of seasoned digital marketers discuss what this means for marketing during the pandemic and into the future. Does this trend make sense in the near-term with an influx of new online customers and increased pressure on sales results?
Naomi Jacobs
Senior Director, Head of SocialWalmart
The Chief Commerce Strategy Officer at Publicis and host of the popular industry podcast, The Jason and Scot Show—Jason “Retail Geek” Goldberg—wraps up our summit. He outlines key trends shaping retail for the duration of the COVID-19 crisis and in a post-COVID market, insights he gained from hundreds of conversations with retail and omnichannel leaders since the onset of the pandemic.
[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_separator][vc_row_inner][vc_column_inner width=”1/4″][vc_column_text]4:30-4:35 PM ET[/vc_column_text][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]Wrap Up
[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_separator][vc_row_inner][vc_column_inner width=”1/4″][vc_column_text]4:45-5:45 PM ET[/vc_column_text][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]Invite Only: Virtual Happy Hour
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Our Partners
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The New Normal in Retail & Ecommerce
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The Post-Pandemic Consumer
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2020 Holiday Strategies Unwrapped:
How CB2 Drives Revenue With SMS Marketing
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PANEL: Marketing & Merchandising
Strategies for Recessionary Times
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FIRESIDE CHAT: Creating Community Engagement in a Digital-First World
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PANEL: Is Advertising Diversification Still Needed?
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Reimagining Retail: Store Experience Post-COVID
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Accelerating Ecommerce Growth:
The Impact of COVID-19 on Ecommerce
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Brand Purpose: Lessons from Brands X Better
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The Big Pivot:
How Purple Grew Revenue Through COVID-19
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PANEL: What Does Accelerated
Ecommerce Adoption Mean for Retail?
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Christmas in July:
Getting Ready for the Big Gifting Season
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Crisis Leadership: How FTD Rallied for Their Biggest Day From Home
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The New Customer Journey: Traversing Stores and Online
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Top 4 Accelerated Learnings from Curbside Pickup
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PANEL: Balancing Brand and
Performance Marketing on Half the Budget
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Lesson Learned and Thoughts for the Future
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