2018 Winners

Adore Me, Boll & Branch, Boxed, Natori, Sephora and ThirdLove are among the winners of the first-ever Nexty Awards.
Warby Parker was named Marketing Innovator of the Year.

CommerceNext produced and held the first annual Nexty's awards on July 26th, 2018 in New York City at the CommerceNext summit. The Nexty's is a new awards program identifying and rewarding the best marketing performances among retail and e-commerce professionals. After reviewing 73 nominations, we narrowed it down to 24 finalists across 6 categories.

Sponsored by:
GP Shopper

Marketing Innovator Trophy

Our winners are:

Marketing Innovator of the Year
Warby Parker won Marketing Innovator of the Year for their campaign to help customers safely watch the eclipse.

Best Use of Data in Marketing
Adore Me won Best Use of Data in Marketing for how they used data to segment and personalize email.

Most Effective Social Strategy
Sephora won Most Effective Social Strategy for their use of chatbots on Facebook Messenger to book beauty appointments.

Highest ROI with Least Resources
Boll & Branch won Highest ROI with Least Resources for their text messaging campaign to offer mobile customers “first-looks.”

Most Impactful Media Campaign
Boxed and Natori tied for Most Impactful Media Campaign. Boxed won for their strategy to target high-value customers to improve return on ad spend. Natori won for their use of AI to acquire ecommerce customers.

Outstanding Cross-Channel Campaign
ThirdLove won Outstanding Cross-Channel Campaign for their use of direct mail to reverse unsubscribes.

Below were our 24 finalists:

1. Marketing Innovator of the Year

a) Warby Parker Helps Customers Safely Watch the Eclipse
b) Estee Lauder Uses Google Home to Prescribe Skincare Routine
c) Dorel Juvenile's Safety 1st Sweepstakes Teaches Families Important Safety Lessons
d) Outdoor Voices Augmented Reality App Gets Customers onto the Trail

2. Best Use of Data in Marketing

a) Burrow Uses 3rd Party Data + AI to Target and Convert Leads
b) ThirdLove Uses Data to Segment, Score and Target Email Campaigns
c) Adore Me Uses Data to Segment and Personalizes Emails
d) Boxed Uses Real-Time Intent Data to Power Emails

3. Highest ROI with Least Resources

a) MILLY x Baha Mar Tap Influencers to Cost-Effectively Sell on Social
b) Boll & Branch Expands to Text Messaging for ROI
c) Crate & Barrel Uses Mobile App + AR to Engage Most Loyal Customers
d) TeePublic Uses Smart Automated Text Messages to Increase CTR and Reduce Costs

4. Most Effective Social Strategy

a) Adidas Launches First Ever Multi-Cam Instagram Live Stream
b) Museum of Ice Cream (MOIC) is Retail’s Most Instagrammed Destination
c) Sephora Uses Chatbots to Book Beauty Appointments
d) Adorama Partnered with Nigel Barker to Discover Today’s Top Photographer

5. Most Impactful Media Campaign

a) Natori Uses AI to Acquire Ecommerce Customers
b) True Religion Uses Customer Data for Acquisition & Retention Campaigns
c) Boxed Targets High-Value Customers to Improve Return on Ad Spend
d) Frank and Oak Leverages Rapid Testing to Acquire Customers

6. Outstanding Cross-Channel Campaign: Online to Offline OR Offline to Online

a) Big 5 Used Local Search Ads to Drive Customers in Store
b) Third Love Uses Direct Mail to Reverse Unsubscribes
c) U.S. Polo Assn Leveraged Affiliate Channel to Location Based Marketing
d) Sally Beauty RetailMeNot Online & Offline Promotion


Winners were selected based on a combination of our board of judges and a popular vote. The popular vote contributed 50% to the overall score. The judges include:

  • Amit Shah, CMO at 1800Flowers
  • Amy Africa, CEO at Eight By Eight
  • Anurag Kadyan, VP, eCommerce at Toureau
  • Bree Casart, VP, eCommerce & Digital Marketing at West Elm
  • Charlie Cole, Global Chief Ecommerce Officer at Samsonite
  • Craig Elbert, Cofounder & CEO at Care/of
  • Dave Cost, VP, Ecommerce & Digital Marketing at Rainbow
  • Elyse Burack, Marketing Director at Boxed
  • Emily Culp, CMO at Keds
  • Emily Hickey, Principal at Chief Detective
  • Jason John, Chief Marketing Officer at Publishers Clearing House
  • Jon Mandell, Senior Vice President, Consulting at Teneo
  • Lev Peker, CMO at Adorama
  • Melissa Grillo Aruz, VP of Platform at Forerunner Ventures
  • Michael Lackman, CEO at Trade Coffee
  • Nisho Cherison, Senior Director of Growth, ThirdLove
  • Peter Francis, Partner at Diamond Capital
  • Qun Wei, Director of Marketing Analytics at Casper
  • Scott Ableman , SVP Marketing at GTT
  • Shawna Hausman, EVP, Ecommerce & Digital Marketing at Mission