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UGC

Unleashing the Hidden Power of User-Generated Content to Drive Engagement and Profit

Maeve Billings July 27, 2023

Despite the abundant information in User-Generated Content (UGC), many retailers still need help to fully harness its potential. During the most recent CN webinar, “Unleashing the Hidden Power of User-Generated Content to Drive Engagement and Profit,” our panel of experts from Colgate-Palmolive, Saadia Group, REDCON1 and Yogi discussed how to get the most out of your (and your competitors) UGC by making it a central part of your strategic planning.  WHAT WE LEARNED: The number one factor in a consumer’s purchase decision is price, but the second is trust. The power of rethinking the current bifurcation of User-Generated Content. How to make the

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June 24-26, 2025 at New York Hilton Midtown
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