Sustainability Archives

Sustainability Marketing: 5 Lessons from Tapestry, Patagonia, Clorox and More

Maeve Billings March 1, 2023

With Earth Day 2023 approaching fast, businesses have never had a better time to showcase their commitment to sustainability. A recent report released by First Insight and the Baker Retailing Center at the Wharton School of the University of Pennsylvania has revealed that there is a significant gap between the perceptions and preferences of consumers and senior retail executives regarding sustainable shopping. The report was based on a survey of consumers and senior retail executives to compare their views on sustainable products, shopping formats and the factors driving sustainable purchase decisions. The survey found that consumers across all generations are now more willing

What Gen Z Consumers Are Looking For

Joshua McKie July 29, 2022

Gen Z consumers are a hot topic in retail right now—brands are constantly looking to better understand Gen Z’s shopping habits, trends, and the best ways to connect with them as customers. Read on to learn from a CommerceNext Gen Z intern what topics concern Gen Z customers, along with how brands can market to them and employ them successfully. 1. What’s Shaped Gen Z Gen Zers have grown up in the internet age, and most would likely have difficulty remembering a time when the entirety of the information of the world wasn’t easily available at their fingertips. While this shift

Tag: Sustainability

Sustainability Marketing: 5 Lessons from Tapestry, Patagonia, Clorox and More

What Gen Z Consumers Are Looking For

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