Tag: retail conference


CommerceNext Expands Digital Retail Events and Programs in 2020

Co-Founders Scott Silverman, Veronika Sonsev and Allan Dick Consolidate Their Businesses Under the CommerceNext Umbrella   New York, October 3, 2019 — Coming off a successful CommerceNext conference earlier this summer where attendance grew 122% to nearly 1,000 industry leaders and whose Net Promoter Score ranked as exceptional for conferences, CommerceNext is expanding its offering of events and programs in 2020 for marketing leaders at retail and direct to consumer (DTC) brands.   Marketing leaders at retail and DTC brands can look forward to a widely expanded offering of events and programs from CommerceNext in 2020, including the flagship conference scheduled for July

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Media Recap: Catch Up on Our 2019 Ecommerce Conference

The 2019 CommerceNext Ecommerce Conference was a huge success! We saw an incredible 122% increase in attendees since 2018 with over 900 retailers, vendors, and speakers, and an exceptional Net Promoter Score among conferences. We’re working hard to kick off planning for 2020; in the meantime, we’d like to share what the media had to say about this year’s ecommerce conference. Catch up on what you missed and refresh on the sessions you saw this summer, and stay tuned for announcements about CommerceNext 2020 coming next month!   INC.- The Top 5 ecommerce Conferences for 2019 and 2020 Inc. Magazine named CommerceNext one

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MediaMouth Network Podcast

MouthMedia Network + CommerceNext Podcast: Sarmad Saghir of Adore Me – Next-Level Customer Acquisition

Customer acquisition and retention in both online and physical environments is something Sarmad Saghir, VP of Acquisition for Adore Me (a sleepwear and activewear company offering a monthly lingerie subscription service), knows a thing or two about. He joins Marc Raco and guest hosts Joe Yakuel (Agency Within) and Catherine Schepis (American Fashion Podcast, and Lean Canvas Advisory). Recorded in the MouthMedia Network studios. To hear from speakers like Joe and Sarmad, and learn more about customer acquisition in the direct to consumer sphere, check out CommerceNext on July 31st & August 1st in NYC. Listen in below:

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100 More Spots Opened By Popular Demand for CommerceNext 2019

We’re still 78 days away from this year’s ecommerce conference and we’re busting at the seams! Due to an overwhelming response from retail and DTC brands, we’ve worked with the Hyatt to open up 100 more passes in anticipation of more than 800 attendees. This retail and ecommerce conference for next level customer acquisition is scheduled for July 31 and August 1, 2019, in the heart of New York City. This is the first year we will be hosting at the Grand Hyatt for a full two-day experience with almost double the content. Take a look at the brands who will be joining

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How Estee Lauder Engages Customers with Micro-Storytelling

How Estee Lauder Engages Customer Experience with Micro-Storytelling

“Telegraph, telephone, tell-a-woman.” —Estée Lauder Every brand has a story to tell, but just how many brands understand the art of storytelling? Even before the rise of the internet and smartphones, Estée Lauder, the founder of Estée Lauder Companies, knew the importance and complexities of telling stories to connect and capture an audience. At the 2018 CommerceNext conference, Tricia Nichols, Senior Vice President of Customer Marketing at Estée Lauder, shared how her team successfully harnesses the art of micro-storytelling to capture an audience, share brand values and create customer loyalty. Micro-Storytelling and Brand Bonding The goal of micro-storytelling is fostering brand bonding—the building

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Session: Speakers from General Assembly, Priceline and Bonobos

2019 Panel Announcement: Bonobos, Priceline And General Assembly Take The Stage

On Day two of this year’s ecommerce conference, Micky Onvural (CEO, Bonobos), Ben Harrell (CMO, Priceline), and Kieran Luke (GM Credentials, General Assembly/GA) break it all down in their session, “The Ingredients of a Successful Marketing Team.” Why this panel topic? These ecommerce marketing leaders see team curation as both an art and a science. When starting from scratch, it’s critical to understand the vital skills and components that a modern marketing team requires. Just as important, leaders have to anticipate and adapt to the needs of an evolving marketing organization as a company grows. Given the multitude of challenges digital marketers face—driving

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Getting Under The Hood With Attribution: Meet Our Panel

Attribution is one of marketing’s biggest headaches. It’s also an absolute necessity for measuring incrementality and managing ROI. With so many differing opinions on how best to handle attribution, retailers often find themselves struggling for real answers amongst the noise. With multi-touch attribution, models can be difficult to build out and maintain, often requiring a data science team or specialized partners. Some retailers have defaulted to last-click attribution, which has it’s pitfalls given it’s bias towards lower-funnel marketing tactics. Then, there’s the question of which metric should be used for optimizing media? Should it be return on ad spend (RoAS), cost per aquisition

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Keynote Speakers Announced

Announcing our first two keynote speakers for CommerceNext 2019

The first of many can’t-miss speakers we’ll announce for our ecommerce conference in the coming months, we’re thrilled to share our first two keynotes for CommerceNext 2019 with Joe Megibow, CEO of Purple and Laura Joukovski, Chief Media Officer of TechStyle confirmed to take the stage.  Joe Megibow, CEO of Purple, will be taking the stage for the keynote Purple & The Power of Brand Storytelling at this year’s ecommerce conference. You don’t need viral videos about your brand to be a smashing success, but it certainly doesn’t hurt. Since its inception, Purple has been all about storytelling and building a strong, unique, modern brand

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Times Square at night

Marketing Playbooks Of All Sizes: What Every Brand Needs To Know About The Marketing Landscape in 2019

Today’s marketing landscape is not easy to navigate. Increasing competition and overly-saturated digital marketing channels make it difficult for brands to get their message, product or service seen by the right people. According to HubSpot, 87% of people say there are more ads today than two years ago. To learn how leading brands are breaking through the noise, we sat down with Naomi Jacobs of Qurate Retail Group, Bree Casart of West Elm, Mark Chou of Away and Tomer Tagrin of Yatpo at last year’s CommerceNext conference to learn more about their tricks of the trade. These four panelists shared how they successfully

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Save the Date: CommerceNext 2019

CommerceNext Ecommerce Conference Coming Back To NYC On July 31 – August 1, 2019

The Ecommerce Conference for Next Level Customer Acquisition Is Bigger and Better in 2019! New York, NY, October 18, 2018 — CommerceNext, the ecommerce conference for next level customer acquisition, is scheduled for July 31 and August 1, 2019, in New York. The 2019 conference moves to the Grand Hyatt and is expanding to two full days. CommerceNext is an annual ecommerce conference that brings together the best minds in retail,  and ecommerce digital marketing, and customer acquisition. It’s initial summit in July 2018 in NYC brought together more than 400 attendees and 60 speakers such as Carrie Ask, EVP and President, Global Retail,

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