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5 Omnichannel Retailing Examples that Drive Results

5 Omnichannel Retailing Examples that Drive Results

Vanessa Dang May 7, 2025

CommerceNext brings insider insights from retail and ecommerce experts on how to unify digital and physical experiences. According to a Harvard Business Review study, customers who use multiple channels spend 10% more online than those who shop using a single channel, making it clear that omnichannel is essential for growth. We’ll share top omnichannel retail examples and the technologies driving their success. Beauty & Cosmetics  Sephora Skyrockets Sales with Inclusive Customer Profiles  Sephora sets the beauty industry’s gold standard for omnichannel. Since 2010, the app has unified online and offline behavior into one profile, boosting loyalty and driving cross-channel sales with personalized rewards.

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Hot Topics and Vision for the 2025 CommerceNext Growth Show

Maeve Billings December 10, 2024

As we gear up for the 2025 CommerceNext Growth Show on June 24-26 in NYC, the focus is set on driving conversations around the transformative trends and strategies shaping retail. This year’s agenda promises to tackle both cutting-edge innovations and continuous industry challenges, providing attendees with the tools and insights needed to excel in our ever-evolving industry.  Read on for a preview of a few topics poised to take center stage and register here to join the conversation. AI Transformation of Retail: Tactical Precision Meets Operational Innovation AI is no longer just a buzzword—it’s a cornerstone of modern retail. From automating tactical processes

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How Estee Lauder Engages Customers with Micro-Storytelling

How Estee Lauder Engages Customer Experience with Micro-Storytelling

Brittney Kleinfelter April 8, 2019

“Telegraph, telephone, tell-a-woman.” —Estée Lauder Every brand has a story to tell, but just how many brands understand the art of storytelling? Even before the rise of the internet and smartphones, Estée Lauder, the founder of Estée Lauder Companies, knew the importance and complexities of telling stories to connect and capture an audience. At the 2018 CommerceNext conference, Tricia Nichols, Senior Vice President of Customer Marketing at Estée Lauder, shared how her team successfully harnesses the art of micro-storytelling to capture an audience, share brand values and create customer loyalty. Micro-Storytelling and Brand Bonding The goal of micro-storytelling is fostering brand bonding—the building

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CommerceNext
June 24-26, 2025 at New York Hilton Midtown
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Important Notice: Avoid Unauthorized Housing Providers

Connections Housing is the exclusive housing partner for CommerceNext and the only trusted source for booking accommodations for our event. Be cautious of third-party companies posing as official housing providers. These entities may attempt to mislead you into booking through them, often resulting in non-refundable deposits or invalid reservations that we cannot assist with.

To ensure a secure and seamless booking experience, always reserve your accommodations directly with Connections Housing. If you are approached by anyone claiming to offer housing for CommerceNext outside of Connections Housing, please report this immediately to commercenext@connectionshousing.com.

For assistance or questions, you can contact the Connections Housing team at commercenext@connectionshousing.com or by phone at 725.201.7302.