Acquiring and keeping customers in both online and physical environments is something Sarmad Saghir, VP of Acquisition for Adore Me (a sleepwear and activewear company offering a monthly lingerie subscription service), knows something about. He joins Marc Raco and guest hosts Joe Yakuel (Agency Within) and Catherine Schepis (American Fashion Podcast, and Lean Canvas Advisory). Recorded
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We’re still 78 days away from CommerceNext and we’re busting at the seams! Due to an overwhelming response from retail and DTC brands, we’ve worked with the Hyatt to open up 100 more passes in anticipation of more than 800 attendees. This ecommerce and retail conference for next level customer acquisition is scheduled for July
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“Telegraph, telephone, tell-a-woman.” —Estée Lauder Every brand has a story to tell, but just how many brands understand the art of storytelling? Even before the rise of the internet and smartphones, Estée Lauder, the founder of Estée Lauder Companies, knew the importance and complexities of telling stories to connect and capture an audience. At the
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In this Day 2 panel, Micky Onvural (CEO, Bonobos), Ben Harrell (CMO, Priceline), and Kieran Luke (GM Credentials, General Assembly/GA) break it all down in their session, “The Ingredients of a Successful Marketing Team.” Why this panel topic? These ecommerce marketing leaders see team curation as both an art and a science. When starting from
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Attribution is one of marketing’s biggest headaches. It’s also an absolute necessity for measuring incrementality and managing ROI. With so many differing opinions on how best to handle attribution, retailers often find themselves struggling for real answers amongst the noise. With multi-touch attribution, models can be difficult to build out and maintain, often requiring a
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The first of many can’t-miss speakers we’ll announce in the coming months, we’re thrilled to share our first two keynotes for CommerceNext 2019 with Joe Megibow, CEO of Purple and Laura Joukovski, Chief Media Officer of TechStyle confirmed to take the stage. Joe Megibow, CEO of Purple, will be taking the stage for the keynote
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Today’s marketing landscape is not easy to navigate. Increasing competition and overly-saturated digital marketing channels make it difficult for brands to get their message, product or service seen by the right people. According to HubSpot, 87% of people say there are more ads today than two years ago. To learn how leading brands are breaking
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The Ecommerce Conference for Next Level Customer Acquisition Is Bigger and Better in 2019! New York, NY, October 18, 2018 — CommerceNext, the conference for next level customer acquisition, is scheduled for July 31 and August 1, 2019, in New York. The 2019 conference moves to the Grand Hyatt and is expanding to two full days.
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CommerceNext was a hit! With 400+ ecommerce and retail leaders in attendance, our community enjoyed two packed days of tactical and strategic insights from their peers. Thank you to our speakers and sponsors for making this year’s event so engaging and productive — we couldn’t have done it without you and hope to see you
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ARTICLE SUMMARY: A pet supply ecommerce company pulling in a multi-billion dollar price tag? How does that happen? Kelli Durkin, VP of Customer Service at Chewy (the online pet store recently acquired by PetSmart) told CommerceNext’s Veronika Sonsev exactly why a stellar customer experience can be a company’s biggest asset. Rather than being looked at
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