Abercrombie & Fitch has successfully implemented omnichannel marketing strategies to engage with its customers. The strategies include seamless integration of online and offline experiences, personalization through technology, use of social media and a mobile app. These tactics have led to increased customer loyalty, engagement and serve as a model for other retailers.
read more
There's no easy, step-by-step manual for starting a direct-to-consumer brand in this ecommerce age of Amazon. But Glossier seems to have faced little trouble figuring out how to sprint to the top of the beauty market and amass a customer following only household name brands traditionally experience. Co-creating every product with its customers, Glossier shaped its strategy, brand and social community right along side its target audience.
read more
Chewy’s success has piqued the interest of many in the ecommerce community. Kelli Durkin, Chewy’s VP of Customer Service, spoke with CommerceNext Co-Founder Veronika Sonsev at the CommerceNext 2018 ecommerce conference. They discussed Chewy’s customer acquisition strategy and the fierce customer loyalty and the numerous referrals that have resulted from that strategy.
read more