Tag: retail and ecommerce

Abercrombie & Fitch’s Marketing Strategy, Rebrand and Digital Rebirth

Corey Peters April 23, 2025

How Abercrombie and Fitch Revived Its Brand Through Modern Marketing With our focus on trends shaping modern retail, CommerceNext brings together the most forward-thinking strategies in digital marketing and ecommerce. One standout forward-thinker is Abercrombie & Fitch (A&F); once known for its exclusive, image-driven marketing, A&F has transformed into a modern retailer celebrated for inclusivity, digital innovation and customer-centric strategies. Want more insights like this? Register now for the CommerceNext Growth Show, where 2700+ industry leaders will come together to share real-world strategies for building modern, resilient brands. A&F’s Marketing Evolution: A Timeline Embracing Inclusivity and Diversity A&F has made significant strides in

Gaining a Competitive Edge: Embracing AI for a Seamless Customer Journey

Maria del Carmen Tume Saavedra November 19, 2024

In our latest webinar, we explored how retailers can meet customers wherever they shop, whether in-store, online, on social media or marketplaces. Experts shared how AI can transform the shopping journey by improving inventory management, creating seamless experiences and building customer loyalty through personalization. Attendees learned simple ways to give customers more control and use data to enhance every customer touchpoint. What we learned: Turning data into AI-driven retail power Revolutionizing retail with fabric’s AI-Powered order orchestration suite How industry leaders leverage AI data-driven approaches Speakers: Ekta Chopra, Chief Digital Officer at e.l.f. Beauty Derek Yarbrough, frmr CMO at J.Crew Vivian Chang,

AI Sessions Recap: Key Takeaways and Insights from Attentive, Offerfit and Casper

Maria del Carmen Tume Saavedra September 11, 2024

Explore the sessions from the 2024 CommerceNext Growth Show where Fresh Clean Threads showcases AI-driven shopping personalization, Offerfit enhances customer interactions with data-driven decisions and Casper’s chatbots create tailored experiences. Check out our latest article for the top AI takeaways! Hyper-Personalization Made Possible: AI and the Future of Retail As consumers increasingly demand tailored and relevant shopping experiences, brands will need to provide hyper-personalization; AI is proving to be a transformative force in this journey. By harnessing vast amounts of data, AI enables retailers to gain deep insights into individual customer behaviors and preferences, allowing them to create highly personalized interactions. For instance,

How To Use AI To Craft an Authentic and Profitable Customer Journey

Maria del Carmen Tume Saavedra May 31, 2024

In the fast-paced world of ecommerce, retailers must provide personalized experiences to meet customer expectations. This webinar explores how AI and machine learning are transforming the customer journey, increasing satisfaction and lifetime value. What we learned: How AI enhances customer experience through personalization How AI can improve productivity Best practices for leveraging AI for customer experience optimization Speakers: Ann Marie Ippoliti, VP Digital Commerce, Michael Kors Hani Batla, CIO/CTO, Adorama Michelle Pacynski, VP, Digital Innovation, Ulta Beauty Matt Gould, Chief Commerce Officer, Apply Digital Meghan Stabler, Senior Vice President Marketing, BigCommerce Moderated by: Allan Dick, Co-Founder, CommerceNext Watch the replay recap below. https://www.youtube.com/watch?v=ltpfQihvwJ8 How

The Secret Behind Chewy’s Customer Acquisition Strategy

Brittney Kleinfelter December 3, 2018

How customer service contributes to Chewy’s successful customer acquisition strategy. Customer service is becoming an increasingly significant part of the customer experience, and brands are searching for ways to go above and beyond their customers’ expectations. The bottom line is that customers are more likely to remain loyal and/or refer a brand after having a positive experience. In fact, a study conducted by American Express reveals that “7 out of 10 U.S. consumers say they’ve spent more money to do business with a company that delivers great service.” Online pet food distributor Chewy was able to master the art of delivering excellent