Tag: retail and ecommerce conference

Announcing Open Registration for the 2025 CommerceNext Growth Show in NYC

Maeve Billings October 24, 2024

The moment you’ve been waiting for is here—registration for the 2025 CommerceNext Growth Show is officially open! From June 24-26, 2025, join ecommerce, marketing and technology leaders in New York City for three days packed with visionary keynotes, true connections and actionable insights designed to fuel your retail success. Whether you’re a CMO, CTO or senior-level executive looking to scale your business, this is the event you can’t afford to miss. CommerceNext is where the brightest minds in the industry come together to discuss what’s next in retail, from the intersection of physical and digital shopping to breakthrough AI strategies. Why You Need

Turn Facebook Uncertainty into Advertising Profitability with First-Party Data

Courtney Haas March 18, 2022

We are in a particularly turbulent time for growth marketing, especially for brands who have previously relied on Facebook data to track growth. With recent changes in iOS 14.5, ad personalization and performance reporting may be limited and brands may notice a shift in their metrics. In our most recent webinar, we gathered experts in first-party data to share how they are managing data to drive customer acquisition even during this tumultuous time. What we learned: Use first-party data for exclusive information on your customers Diversify testing methodologies to ensure the most accurate information Personalize using machine learning Speakers: Aubrie Richey, Vice President,

How Retailers Are Investing In Digital Customer Experience

Elisabeth Anne Boniface October 7, 2019

Time is the most precious resource. Within our twenty-four hour day, we are constantly curating experiences based on what we need to succeed and feel good. From what we eat for breakfast to the sheets we sleep on at night, brands play a huge role in our everyday lives. So how, as a brand, can you maximize those customer experience moments? If you have ever asked that question, or if that is the goal of your business, you are engaged with the experience economy, and Bob Meixner, Director of Product Strategy at Oracle, has the stats and advice to help. Meixner spoke

Customer Experience and Community as the Ultimate Marketing Tool

Elisabeth Anne Boniface September 13, 2019

If you spend time online, you’ve undoubtedly heard of cult-favorite beauty brand Glossier. Moreover, you’ve probably seen their ultra-chic and Instagram-worthy pink and vibrant red branding not on an ad, but in the social content of someone you know. Glossier’s community of raving fans is a large part of what drives their brand awareness, with individuals sharing their beauty routines with the world via social media. This loyalty and passion stem from the customer experience Glossier creates. As a direct to consumer brand, Glossier takes a unique approach to customer experiences beyond your typical beauty counter which has helped propel their digital marketing

The Changing Consumer Behind Rent the Runway’s Success

Elisabeth Anne Boniface September 10, 2019

Direct to consumer fashion rentals company Rent the Runway (RTR) has taken the fashion community by storm. The company’s sustainable and adventuresome subscription service has become a mainstay in the working woman’s closet. With RTR unlimited for just $159 per month, customers can rotate up to four items at any time, giving them access to a virtual dream closet full of 600 plus brands and designers to choose from. With subscription services seemingly taking over the ecommerce and the direct to consumer shopping experience, we asked ourselves: how has the digital-first customer evolved and what consumer behavior is driving this trend? Maureen Sullivan,

The Power of Storytelling as a Customer Acquisition Strategy

Elisabeth Anne Boniface September 5, 2019

With three years of mattress marketing backed by nearly thirty years of technological advancements, Purple has made a name for themselves as more than a mattress company. At CommerceNext 2019, Joe Megibow, CEO of Purple Mattress, shared how Purple not only innovated on their patented signature polymer grid but also in their use of storytelling to drive customer acquisition and direct to consumer sales. Megibow has been with Purple since October of 2018 as CEO, previously serving as the chief digital officer for American Eagle Outfitters. He discusses his unique approach to reaching an audience beyond the realm of brick and mortar mattress

How Estee Lauder Engages Customers with Micro-Storytelling

How Estee Lauder Engages Customer Experience with Micro-Storytelling

Brittney Kleinfelter April 8, 2019

“Telegraph, telephone, tell-a-woman.” —Estée Lauder Every brand has a story to tell, but just how many brands understand the art of storytelling? Even before the rise of the internet and smartphones, Estée Lauder, the founder of Estée Lauder Companies, knew the importance and complexities of telling stories to connect and capture an audience. At the 2018 CommerceNext conference, Tricia Nichols, Senior Vice President of Customer Marketing at Estée Lauder, shared how her team successfully harnesses the art of micro-storytelling to capture an audience, share brand values and create customer loyalty. Micro-Storytelling and Brand Bonding The goal of micro-storytelling is fostering brand bonding—the building

The Role Of Amazon In A World Of Direct-To-Consumer Brands

Brittney Kleinfelter December 10, 2018

How three companies navigate the pros – and cons – of partnering with the world’s largest ecommerce website That elephant in the room has become impossible to ignore: Amazon, the world’s biggest ecommerce site, now accounts for 43% of all online sales, and over 52% of consumers go directly Amazon when they shop online. In the past, brands often squared off with this mega-behemoth, hoping to parlay customers into their own on-site sales, bypassing a partnership via Amazon Merchant Services. But, with Amazon’s ever-increasing presence, some larger brands find themselves facing an even bigger problem: third-party sellers and wholesalers selling their products either

Gap Inc. Gets More Personal In Its Marketing

Rachel Klein October 15, 2018

ARTICLE SUMMARY: Even though the Gap Inc. brands (Gap, Banana Republic, Old Navy, Athleta and Intermix) have broad appeal, Gap Inc. has chosen to personalize their marketing efforts rather than taking a batch-and-blast approach to getting the word out. So what does it take for Gap Inc. to personalize marketing for prospective customers? Noam Paransky, SVP, Digital at Gap Inc. explained to CommerceNext founder, Veronika Sonsev, how they have gone about building their sophisticated marketing tech stack that enables the retail giant to personalize its marketing tactics in ways that make customers feel they are interacting with a smaller, boutique brand. The centerpiece

Tag: retail and ecommerce conference

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