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2024 ecommerce business sentiment

New Study Reveals 42% of Online Retailers Plan Further Technology Investment in 2024

CommerceNext Survey Also Shows Majority of Ecommerce Enterprises Are Optimistic About Continued Revenue Growth NEW YORK – January 25, 2024 – Following stronger-than-expected holiday quarter retail results and record-high stock index readings, CommerceNext today announced that the majority of large consumer ecommerce businesses are optimistic about their revenue growth in 2024 and that 42% are already planning to invest further in technology to boost their businesses this year. The findings were revealed in the new Ecommerce Business Sentiment research study from CommerceNext. The study, which was conducted January 9–19, 2024, surveyed senior executives at 113 enterprise-sized consumer ecommerce businesses that together represent more

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Holiday 2023 Retail & Ecommerce Research: Deck the Halls with Data

With the holiday season quickly approaching, CommerceNext partnered with BizRate Insights to conduct an in-depth survey capturing holiday shopping insights from over 1,000 consumers. This article delves into essential data and emerging trends to inform and enhance your strategies for a successful 2023 holiday season. Key Takeaways: Early planning is evident, as 72% of respondents kickstart their holiday shopping before Black Friday.  Purchase decisions are heavily influenced by promotions, closely followed by recommendations from friends and family and online reviews. A combination of online and in-store shopping remains essential. Given the current economic climate, 42% of respondents plan to cut back on holiday

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New CommX Research Report: 2022 Digital Trends and Investment Priorities

For their premier research report of 2022, CommerceNext partnered with CommX — the recently launched community formed to guide brands and retailers into a new era of digital commerce growth through research, benchmarking data, best practices and more.  The report 2022 Digital Trends and Investment Priorities  surveyed top brand and retail marketing executives  to ascertain their plans for navigating this next year during one of the most disruptive eras of digital marketing ever, shaped by rising acquisition costs and the aftershocks of iOS 14/15’s privacy changes.  This report answers: Where are retailers and brands making upgrades in customer acquisition, CRM, customer experience and

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