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Essential AI Insights for Retailers & Brands: Highlights from 2024

This year, AI went from a buzzword to a necessary tool retailers and brands implement into their marketing strategies to better connect with customers and drive innovation. Read on for top highlights from CommerceNext webinars; execs at brands like Forever 21, J. Crew, e.l.f. Beauty and more shared essential AI tips and tricks.  For more insight into real AI implementations, make sure to register for our 2025 CommerceNext Growth Show, June 24-26 in NYC. Silent Signals: How AI Hears What Customers Don’t Say Key Takeaways: How AI is Transforming Ecommerce AI is reshaping ecommerce by enabling smarter, more personalized interactions. Tools like ChatGPT

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How To Use AI To Craft an Authentic and Profitable Customer Journey

In the fast-paced world of ecommerce, retailers must provide personalized experiences to meet customer expectations. This webinar explores how AI and machine learning are transforming the customer journey, increasing satisfaction and lifetime value. What we learned: How AI enhances customer experience through personalization How AI can improve productivity Best practices for leveraging AI for customer experience optimization   Speakers: Ann Marie Ippoliti, VP Digital Commerce, Michael Kors Hani Batla, CIO/CTO, Adorama Michelle Pacynski, VP, Digital Innovation, Ulta Beauty Matt Gould, Chief Commerce Officer, Apply Digital Meghan Stabler, Senior Vice President Marketing, BigCommerce Moderated by: Allan Dick, Co-Founder, CommerceNext   Watch the replay recap below.

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How Generative AI Elevates Customer Retention and Loyalty at Kate Spade

How Generative AI Elevates Customer Retention and Loyalty at Kate Spade

At the 2023 Ecommerce Growth Show, Amanda Bopp, VP North America Marketing at Kate Spade, engaged in a captivating discussion with Michelle Nemschoff, SVP Marketing at Persado, shedding light on how Kate Spade leverages generative AI to amplify customer retention and foster loyalty. In this blog post, we will explore three key takeaways from the session, giving you a glimpse into how Kate Spade uses AI to deliver personalized customer experiences, tap into the emotional sentiment of products and find the optimal place for AI within their digital ecosystem. Read on to learn more or watch the full session recording here. Leverage AI

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Using Personalization to Drive Ecommerce Growth

Consumers have countless options at their fingertips, so capturing and retaining their attention has become increasingly challenging. However, personalization offers a solution to this predicament. By customizing your approach to meet individual needs, you can set your brand apart, foster loyalty, and ultimately fuel your business’s growth. This webinar aimed to delve into the most up-to-date trends and effective strategies for creating personalized experiences that not only drive growth but also cultivate enduring customer relationships. The presentation was lead by Marylin Montoya, VP of Marketing at AB Tasty who shared tips for creating a customized experience for customers. Accompanying her on the panel

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ecommerce experience

Cracking the Code to the Ultimate Shopping Experience

Are you looking to take your business to the next level? In today’s digital age, delivering a shopping experience that rivals or even surpasses the in-person experience can be the difference between an average year and a great one.  During the most recent CN webinar, we asked Genevieve Haldeman from Cloudinary to share her advice for making the customer shopping experience as seamless as possible. She was joined by a panel of senior-level executives from GoPro, Ulta and FTD who discussed their own strategies for creating an effective online shopping experience.  WHAT WE LEARNED: Optimization of various features can increase likelihood of purchase. Personalization

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mother's day marketing tips

4 Proven Mother’s Day Marketing Tips That Will Boost Your Sales in 2023

Mother’s Day is an excellent opportunity for retailers to boost sales and attract new customers. It is a special day when we celebrate the love, dedication and sacrifices of mothers worldwide. For ecommerce and marketing professionals in the retail industry, it is a time to develop creative marketing strategies that capture the essence of motherhood and resonate with their target audience. In this blog, we will share some tips and examples of successful Mother’s Day marketing campaigns that can help you make the most of this special occasion from brands like Pandora, Bath & Body Works, Baby Dove and Sephora. Personalize Your Message

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Abercrombie & Fitch

How Abercrombie & Fitch’s Omnichannel Marketing Strategy Drives Customer Loyalty and Success

Abercrombie & Fitch is an iconic American lifestyle retailer leveraging omnichannel marketing to engage with its target audience. Omnichannel marketing refers to a consistent and integrated customer experience across all touchpoints, including physical stores, ecommerce, social media, mobile apps and more. This approach helps companies create a seamless shopping experience that fosters customer loyalty and satisfaction. In this case study, we will outline the strategies and tactics Abercrombie & Fitch has implemented to see major success through omnichannel marketing including: Seamless Integration Personalization Social Media Mobile Apps Read on to learn how your brand can follow in the omnichannel footsteps of A&F. From

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chatgpt

4 Ways to Use ChatGPT to Boost Your Ecommerce Growth

Ecommerce has come a long way since the early days of online shopping. Today, customers have access to a wide range of products and services at their fingertips and can make purchases with just a few clicks. However, with the rise of online shopping also comes an increase in customer expectations. People want quick and easy access to information, as well as personalized recommendations and support. This is where ChatGPT comes in. In this blog, we will explain what ChatGPT is and how you can use it to revolutionize your brand’s ecommerce experience. However, we believe the best way to describe the platform

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JuE Wong at CN 2022

Olaplex Shares Tips on How To Build The Next Big Brand

Olaplex has had incredible growth since its inception. Starting as a salon-focused haircare brand, the company has since expanded into retail and DTC, seeing 112% annual growth in the last year. During her keynote fireside chat at CommerceNext 2022, Olaplex CEO JuE Wong shared that with their growth strategy driven by technology, customer data and insights, she believes this success into a big brand is just the beginning. Read on to learn some of the tips Olaplex shared at #CN2022 regarding how to build the next big brand: from disruptor to power player, or watch the full session recording here. 1. Hunt For

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Important Notice: Avoid Unauthorized Housing Providers

Connections Housing is the exclusive housing partner for CommerceNext and the only trusted source for booking accommodations for our event. Be cautious of third-party companies posing as official housing providers. These entities may attempt to mislead you into booking through them, often resulting in non-refundable deposits or invalid reservations that we cannot assist with.

To ensure a secure and seamless booking experience, always reserve your accommodations directly with Connections Housing. If you are approached by anyone claiming to offer housing for CommerceNext outside of Connections Housing, please report this immediately to commercenext@connectionshousing.com.

For assistance or questions, you can contact the Connections Housing team at commercenext@connectionshousing.com or by phone at 725.201.7302.