Tag Archives: personalization

chatgpt

Ecommerce has come a long way since the early days of online shopping. Today, customers have access to a wide range of products and services at their fingertips and can make purchases with just a few clicks. However, with the rise of online shopping also comes an increase in customer expectations. People want quick and easy access to information, as well as personalized recommendations and support. This is where ChatGPT comes in. In this blog, we will explain what ChatGPT is and how you can use it to revolutionize your brand’s ecommerce experience.

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JuE Wong at CN 2022

During her keynote fireside chat at CommerceNext 2022, Olaplex CEO JuE Wong shared that with their growth strategy driven by technology, customer data and insights, she believes the brand's recent success is just the beginning. Read on to learn some tips Olaplex shared at #CN2022 regarding building the next big brand: from disruptor to power player.

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Photo by Pixabay via Pexels

At a time where personalization is vital to creating smooth digital experiences for your customers, it is actually harder to achieve than ever before. With demanding customers and stricter privacy standards, this new year comes with new challenges for retailers. In a recent webinar, “A New Year, A New Ecommerce Reality: Differentiating Through Digital Experience” leaders in the ecommerce industry put their heads together to solve these issues. 

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Photo by Nataliya Vaitkevich from Pexels

The CommerceNext webinar, “Personalized Engagement—How to Stop Frustrating Your Customers,” began with a presentation from Ehren Maedge (GM - North America, MoEngage) about the personalization of messages and engagement for customers. Next, Maedge was joined for a detailed discussion on best practices for personalization by John Yesko (Senior Director, Head of User Experience & Service Design, Walgreens), Jenna Posner(VP of Digital, SNIPES) and Jeff Gerstel (CMO, B&H Photo Video). 

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Photo by Mikhail Nilov via Pexels

Our latest webinar, “Experiential Ecommerce: The Key to Winning the New Digital Consumer,” first featured an interview with Raj De Datta (CEO and Co-Founder of Bloomreach) on his new book, The Digital Seeker: A Guide for Teams to Build Winning Experiences. Next, a panel of expert retailers discussed best practices for the creation of personalized digital experiences for their customers. 

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What does it take for Gap Inc. to personalize marketing for prospective customers? Noam Paransky, SVP, Digital at Gap Inc. explained to CommerceNext founder, Veronika Sonsev, how they have gone about building their sophisticated marketing tech stack that enables the retail giant to personalize its marketing tactics in ways that make customers feel they are interacting with a smaller, boutique brand.

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