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Image Credit: Fauxels via Pexels

With Facebook and Google maintaining their seemingly permanent residency as the cornerstones of the digital marketers’ playbook, and Amazon a persistent and credible threat, the desperate search for scaled subsidies that enable revenue to grow faster than expenses and the operating leverage this dynamic yields has reached a palpable level of urgency. For some has become a matter of survival.   So where are retail marketers finding the answers?

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