How Forever 21 Stays Connected to Their Gen Z Customers
Maeve Billings
August 10, 2023
It’s no secret that marketers are looking for ways to better connect with Gen Z consumers. At this year’s CommerceNext ecommerce summit, Winnie Park, CEO of Forever 21, hosted a notable session on how the brand has innovated to stay culturally fluent and deeply connected to its customers. At the heart of her strategy is a focus on meeting Gen Z where they are, engaging with them and simply co-existing. The key takeaways from this session include: Gen Z prefers authenticity over corporate marketing/partnerships. To create a relationship with Gen Z, you can’t do everything for-profit. The importance of integrating into the Gen
