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Scaling Testing to Drive New Ecommerce Highs and Delight Customers

Maria del Carmen Tume Saavedra May 9, 2024

In a competitive ecommerce landscape, mastering experimentation is essential for revenue growth. CommerceNext’s latest webinar focused on providing strategies to optimize the testing process, helping maximize conversions and revenue growth to stay ahead of the curve. What we learned: The importance of experimentation and how to amplify it How to leverage data for agile testing  Best practices for conversion rate optimization  Speakers: Kamanasish Kundu, Vice President, Head of Digital & Ecommerce, Kendra Scott Lisa Perlmutter, Chief Customer Officer, Hanna Andersson Stephanie Urban, Vice President eCommerce, Camuto Group John Murdock, CEO, Fastr Moderated by: Veronika Sonsev, Co-Founder, CommerceNext Watch the replay here or read

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Customer Experience and Community as the Ultimate Marketing Tool

Elisabeth Anne Boniface September 13, 2019

If you spend time online, you’ve undoubtedly heard of cult-favorite beauty brand Glossier. Moreover, you’ve probably seen their ultra-chic and Instagram-worthy pink and vibrant red branding not on an ad, but in the social content of someone you know. Glossier’s community of raving fans is a large part of what drives their brand awareness, with individuals sharing their beauty routines with the world via social media. This loyalty and passion stem from the customer experience Glossier creates. As a direct to consumer brand, Glossier takes a unique approach to customer experiences beyond your typical beauty counter which has helped propel their digital marketing

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CommerceNext
June 24-26, 2025 at New York Hilton Midtown
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