Holiday 2023 Retail & Ecommerce Research: Deck the Halls with Data
Maeve Billings
October 31, 2023
With the holiday season quickly approaching, CommerceNext partnered with BizRate Insights to conduct an in-depth survey capturing holiday shopping insights from over 1,000 consumers. This article delves into essential data and emerging trends to inform and enhance your strategies for a successful 2023 holiday season. Key Takeaways: Early planning is evident, as 72% of respondents kickstart their holiday shopping before Black Friday. Purchase decisions are heavily influenced by promotions, closely followed by recommendations from friends and family and online reviews. A combination of online and in-store shopping remains essential. Given the current economic climate, 42% of respondents plan to cut back on holiday
