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Win the Holiday Rush: Create Unified Shopping Experiences Consumers Can’t Resist

Maria del Carmen Tume Saavedra October 24, 2024

EMARKETER projects that consumer spending during the 2024 holiday season will reach $1.353 trillion, a 4.8% increase from 2023. In our latest webinar, we discussed strategies for enhancing in-store experiences through digital features, essential unified commerce functionalities and the benefits of mobile app commerce. All of these tactics will help your brand boost sales for the upcoming holiday season.  What we learned: How to adapt to changing customer expectations Boosting sales with effective omnichannel retail strategies How industry leaders develop unified commerce Main differences between unified commerce and omnichannel strategies Challenges of unified commerce for industry leaders   Speakers: Trang To, Vice President,

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The Ultimate Guide to Prepare for This Year’s Cyber 5

Maria del Carmen Tume Saavedra September 30, 2024

As 2024 comes to a close, US retail sales are expected to experience a significant increase, driven by holiday shoppers embracing both in-store and online purchases. Retail brands are preparing to take advantage of this incredible shopping week. According to Adobe, in 2023, more than half of U.S. online purchases from November 1 to December 25 came from mobile devices, accounting for approximately $113.5 billion. This year, mobile will represent 54% of holiday ecommerce sales. Retailers expect 30% more promotions on Black Friday and Thanksgiving compared to last year, while Cyber Week deals should remain similar to 2023 levels, despite a shorter holiday

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CommerceNext
June 24-26, 2025 at New York Hilton Midtown
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