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Key Learnings from the Z Suite: Insights into Gen Z Shopping Habits, Brand Loyalty and Spending Behaviors

Maeve Billings July 8, 2024

The 2024 CommerceNext Growth Show’s Z Suite sessions offered a captivating glimpse into the values, behaviors and expectations of Generation Z. Across two panels, these young consumers provided invaluable insights into how they shop, what they look for in brands and how they spend their money.  WHAT WE LEARNED: Authenticity and Transparency are Non-Negotiable Selective Loyalty: Quality Over Quantity The Double-Edged Sword of TikTok Spending Driven by Emotion and Escapism Balancing Aspirational Spending with Ethical Choices   Authenticity and Transparency are Non-Negotiable Gen Z expects brands to be real. Authenticity isn’t just a buzzword; it’s a core value. This generation wants to feel

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Forever 21 Session Recap

How Forever 21 Stays Connected to Their Gen Z Customers

Maeve Billings August 10, 2023

It’s no secret that marketers are looking for ways to better connect with Gen Z consumers. At this year’s CommerceNext ecommerce summit, Winnie Park, CEO of Forever 21, hosted a notable session on how the brand has innovated to stay culturally fluent and deeply connected to its customers. At the heart of her strategy is a focus on meeting Gen Z where they are, engaging with them and simply co-existing.  The key takeaways from this session include:  Gen Z prefers authenticity over corporate marketing/partnerships. To create a relationship with Gen Z, you can’t do everything for-profit.  The importance of integrating into the Gen

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What Gen Z Consumers Are Looking For

Joshua McKie July 29, 2022

Gen Z consumers are a hot topic in retail right now—brands are constantly looking to better understand Gen Z’s shopping habits, trends, and the best ways to connect with them as customers. Read on to learn from a CommerceNext Gen Z intern what topics concern Gen Z customers, along with how brands can market to them and employ them successfully.   1. What’s Shaped Gen Z   Gen Zers have grown up in the internet age, and most would likely have difficulty remembering a time when the entirety of the information of the world wasn’t easily available at their fingertips. While this shift

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CommerceNext
June 24-26, 2025 at New York Hilton Midtown
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