Forbes + CommerceNext: Patagonia Demonstrates How Brand Purpose Results In Good Business
Elisabeth Anne Boniface
December 19, 2019
Brand purpose and storytelling play an increasingly important role in retail, with swells of younger consumers looking to shop sustainably and responsibly. Patagonia puts their mission first and is a leading example of a purpose-driven company. Their dedication to environmental preservation is reflected in every facet of the company, from the causes they support to the products they sell. Corley Kenna, Director of Global Communications and Public Relations, and Lisa Pike Sheehy, Vice President of Environmental Activism at Patagonia sat down with CommerceNext Co-Founder Veronika Sonsev to talk about how they found their north star, the company’s dedication to its mission and their
