Ecommerce 2024: The Emerging Trends That Deserve a Second Look
Anticipating and leveraging emerging trends is pivotal for ecommerce professionals aiming to enhance sales and maintain a competitive edge in the retail industry. As we look forward to 2024, there are several impactful trends poised to redefine the ecommerce landscape. Key Takeaways: Short-form video is transforming social commerce, with platforms like TikTok and Instagram becoming new shopping hubs. Social media is no longer just for promotion; it’s evolving into a direct sales channel. Composable commerce promises to reshape the ecommerce landscape. Chatbots powered by generative AI are revolutionizing customer experience, offering personalized assistance and streamlining the buying process. Short-Form Video: The Powerhouse of