Tag: ecommerce organization

CommerceNext’s newest qualitative research report focuses on helping the ecommerce community evaluate and improve upon their digital commerce team and organizational structures in this defining digital era. In this research, we asked retailers: How does ecommerce fit into and operate within a larger retail organization—in the past, present, and future? Which roles are the most crucial to the digital organization? What are the current KPIs most critical to assessing digital performance? For this qualitative study, we partnered with The Commerce Experience Collective (CommX) to conduct more than a dozen interviews with executives across a range of retailers and brands to understand the structure,