DTC Archives | CommerceNext

SMS and the State of Conversational Commerce in 2022

Amelia Poling March 23, 2022

Many brands have adopted SMS marketing in their strategies over the last few years. It can be a powerful channel that can be used throughout the customer journey to drive revenue, deliver personalized experiences, and ultimately, create lasting relationships / loyalty. Recently, Attentive released a report that outlines how SMS marketing can help you. Read the whole report here. The past two years have forever changed how consumers communicate, gather, and shop. To better understand what consumers expect from brands (and how brands can deliver on these expectations), Attentive surveyed more than 5,000 US consumers. The report sheds light on how they shop,

CommerceNext IRL Spotlight: Sessions On Growth Marketing

Amelia Poling August 18, 2021

CommerceNext is preparing for our first in-person event in almost two years, CommerceNext IRL. The summit will be on September 28th and 29th in New York City from 8am ET to 7pm ET. We’ve designed an incredible agenda of sessions on the future of retail and ecommerce and featuring the leaders in our industry. With changes in technology, privacy regulations and in-person living, there is so much opportunity for retailers and DTC brands to lean into growth marketing. Below are just three of the sessions that will help you grow your brand. New Advertising Strategies for a New Era Wednesday, September 29th at

Glossier flagship store, courtesy of Glossier

Forbes + CommerceNext: Why Direct-to-Consumer Beauty Brand Glossier Takes Marketing Risks

Brittney Kleinfelter December 5, 2018

ARTICLE SUMMARY: There’s no easy, step-by-step manual for starting a direct-to-consumer brand in this ecommerce age of Amazon. But Glossier seems to have faced little trouble figuring out how to sprint to the top of the beauty market and amass a customer following only household name brands traditionally experience. Co-creating every product with its customers, Glossier shaped its strategy, brand and social community right along side its target audience. The beauty brand doesn’t put expensive ad campaigns at the core of its marketing strategy, like many of its competitors. It builds both online and store experiences, as well as internal teams and tactics

Tag: DTC

SMS and the State of Conversational Commerce in 2022

CommerceNext IRL Spotlight: Sessions On Growth Marketing

Forbes + CommerceNext: Why Direct-to-Consumer Beauty Brand Glossier Takes Marketing Risks

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