Bridging the Gap: How Tapestry Aligned Its CIO and CMO for Digital Success
Maria del Carmen Tume Saavedra
September 10, 2024
In today’s rapidly evolving retail landscape, the strategic alignment between a company’s C-Suite has become increasingly crucial for carrying out a shared vision effectively. Tapestry, the parent company of iconic brands like Coach, Kate Spade and Stuart Weitzman, has demonstrated how a strong partnership between digital and marketing can unlock unprecedented growth, adaptability and enhanced customer engagement. Watch the whole session here: https://www.youtube.com/watch?v=DxrJ6EbOHIA The Importance of a CIO-CMO Collaboration As technology and marketing become steadily intertwined, the need for seamless collaboration between a CIO and CMO has never been more apparent. These two leaders hold the keys to unlocking the full potential of
