Optimization Tactics to Deliver a Better, More Human Digital Experience
Joshua McKie
August 7, 2022
It’s no secret that optimization improves your digital experience—customers have high expectations of website UX and will shop elsewhere if your brand doesn’t deliver. In our most recent webinar, “Optimization Tactics to Deliver a Better, More Human Digital Experience,” our experts from E.L.F Beauty, Hanky Panky, Saatva and Contentsquare discussed how their teams are doing continual work testing, experimenting and optimization. What we learned: What is Optimization? How to Manage the Optimization Process Identifying Key Areas to Test How to See what’s Going Wrong & What to Do We also polled our community to see their self-reported top struggles in improving their customers’
