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Optimization Tactics to Deliver a Better, More Human Digital Experience

It’s no secret that optimization improves your digital experience—customers have high expectations of website UX and will shop elsewhere if your brand doesn’t deliver.  In our most recent webinar, “Optimization Tactics to Deliver a Better, More Human Digital Experience,” our experts from E.L.F Beauty, Hanky Panky, Saatva and Contentsquare discussed how their teams are doing continual work testing, experimenting and optimization. What we learned:  What is Optimization? How to Manage the Optimization Process Identifying Key Areas to Test How to See what’s Going Wrong & What to Do We also polled our community to see their self-reported top struggles in improving their customers’

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A New Year, A New Ecommerce Reality: Differentiating Through Digital Experience

At a time where personalization is vital to creating smooth digital experiences for your customers, it is actually harder to achieve than ever before. With demanding customers and stricter privacy standards, this new year comes with new challenges for retailers. In a recent webinar, “A New Year, A New Ecommerce Reality: Differentiating Through Digital Experience” leaders in the ecommerce industry put their heads together to solve these issues.  What we learned: Approach your retail website by bringing the in-store experience to ecommerce.  No customer is the same! When creating online experiences, you need to understand the psychology of the customer and what they

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